<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.frenz.ch/blog/was-genau-ist-eigentlich-digitales-marketing</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/weihnachtswuensche-2023-projekte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Logo_frenz.png</image:loc><image:caption>Logo_frenz</image:caption><image:title>Logo_frenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Durchatmen.png</image:loc><image:caption>00_Durchatmen</image:caption><image:title>00_Durchatmen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Weihnachten-Digitale-Karte-BG.jpg</image:loc><image:caption>01_frenz-Weihnachten-Digitale-Karte-BG</image:caption><image:title>01_frenz-Weihnachten-Digitale-Karte-BG</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/letter-seal-1.svg</image:loc><image:caption>letter-seal-1</image:caption><image:title>letter-seal-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Weihnachtskarte.svg</image:loc><image:caption>00_frenz-Weihnachtskarte</image:caption><image:title>00_frenz-Weihnachtskarte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Briefmarke-Luzern.png</image:loc><image:caption>02_Briefmarke-Luzern</image:caption><image:title>02_Briefmarke-Luzern</image:title></image:image><lastmod>2024-08-23</lastmod></url><url><loc>https://www.frenz.ch/71431ed0-d764-4ca4-8cee-7be6eda2594d/272ace45-71ce-458f-8354-20793c97c7ec</loc><lastmod>2025-11-21</lastmod></url><url><loc>https://www.frenz.ch/blog/die-vorteile-des-integrierten-hostings-bei-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-KI-genertierte-Bilder-2026%20(1).webp</image:loc><image:caption>Roboter malt auf Leinwand</image:caption><image:title>00_frenz-KI-genertierte-Bilder-2026 (1)</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><lastmod>2023-06-09</lastmod></url><url><loc>https://www.frenz.ch/blog/content-marketing-fuer-kmu-sichtbarkeit-in-12-schritten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/obama.gif</image:loc><image:caption>GIF von Obama der sich fragend umschaut</image:caption><image:title>obama</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-content-Marketing.jpg</image:loc><image:caption>AI-generiertes Bild davon, wie eine Schildkröte mit Jetpack einer Giraffe Blätter an einem Baum vor der Nase wegschnappt</image:caption><image:title>00_Featurebild-content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-dein-Team.svg</image:loc><image:caption>Beispielhafte Illustration dafür wie frenz KMU unterstützt: Person sitzt mit andere Person an einem Tisch und erkärt ihr etwas</image:caption><image:title>00_frenz-dein-Team</image:title></image:image><lastmod>2025-10-20</lastmod></url><url><loc>https://www.frenz.ch/team</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine-Haidan.jpg</image:loc><image:caption>Portrait Marketingexpertin Sabine Haidan</image:caption><image:title>Sabine-Haidan</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Carmen-Fellmann.jpg</image:loc><image:caption>Portrait Carmen Fellmann</image:caption><image:title>00_Carmen-Fellmann</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Angelo%20600x300.jpg</image:loc><image:caption>Angelo 600x300</image:caption><image:title>Angelo 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Eliane%20Portrait.jpg</image:loc><image:caption>Eliane Portrait</image:caption><image:title>Eliane Portrait</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Pascal%20600x300.jpg</image:loc><image:caption>Wordpress Entwickler Pascal</image:caption><image:title>Pascal 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Coworking-Ueber-uns-Luis.webp</image:loc><image:caption>Portrait Luis Blaser</image:caption><image:title>00_Coworking-Ueber-uns-Luis</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sonja%20600x300.jpg</image:loc><image:caption>Sonja 600x300</image:caption><image:title>Sonja 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Erik%20600x300.jpg</image:loc><image:caption>Portrait SEO-Spezialist Erik Munder</image:caption><image:title>Erik 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Julian-Fuchs.jpg</image:loc><image:caption>Portrait Julian Fuchs</image:caption><image:title>02_Julian-Fuchs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Tobias%20600x300.jpg</image:loc><image:caption>Programmierer und Usability Spezialist Tobias Balmer</image:caption><image:title>Tobias 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Daniel%20600x300.jpg</image:loc><image:caption>Daniel 600x300</image:caption><image:title>Daniel 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Teamsseite-Header.svg</image:loc><image:caption>Illustration 3 Personen durchsuchen Inhalte als Symbolbild für viel Expertise auf Website</image:caption><image:title>00_Teamsseite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Andreas-Wolf.webp</image:loc><image:caption>Portrait Video Producer Andreas Wolf</image:caption><image:title>Andreas-Wolf</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Shana-Meister.webp</image:loc><image:caption>Portrait Content Creatorin Shana Meister</image:caption><image:title>Shana-Meister</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-08-05</lastmod></url><url><loc>https://www.frenz.ch/webdesign/fuer-it-dienstleister</loc><image:image><image:loc>https://www.frenz.ch/hubfs/secnovum-weiss.png</image:loc><image:caption>secnovum</image:caption><image:title>secnovum-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/slone-weiss-01.png</image:loc><image:caption>sl.one</image:caption><image:title>slone-weiss-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Header-It-Dienstleister-Redesign-01.png</image:loc><image:caption>Grafik ei9ner Website mit verschiedenen Elementen auf Desktop und Mobile</image:caption><image:title>Header-It-Dienstleister-Redesign-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SmartIT-01.jpg</image:loc><image:caption>Start- und Blogseite von SmartIT auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-SmartIT-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/NTC-weiss.png</image:loc><image:caption>Nationales Testinstitut für Cybersicherheit</image:caption><image:title>NTC-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-NTC-01.jpg</image:loc><image:caption>Start- und Detailseite von NTC auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-NTC-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Konkurrenz.png</image:loc><image:caption>Konkurrenz</image:caption><image:title>Konkurrenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Featurebild-It-Dienstleister-Redesign.png</image:loc><image:caption>Grafik einer Website mit verschiedenen Elementen auf Desktop und Mobile</image:caption><image:title>Featurebild-It-Dienstleister-Redesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-Leuchter-01.jpg</image:loc><image:caption>Start- und Newsseite von Leuchter IT Solutions auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-Leuchter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sales.png</image:loc><image:caption>Sales</image:caption><image:title>Sales</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ADSS.jpg</image:loc><image:caption>Start- und About-Seite von ADSS auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Performance.png</image:loc><image:caption>Performance</image:caption><image:title>Performance</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/ICPRO-weiss.png</image:loc><image:caption>ICPRO</image:caption><image:title>ICPRO-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-04-11</lastmod></url><url><loc>https://www.frenz.ch/datenschutz</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://www.frenz.ch/blog/neuer-standort-frenz-jetzt-an-der-habsburgerstrasse-22-in-luzern</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Content.webp</image:loc><image:caption>frenz!-Team packt an beim Umzug in den neuen Standort</image:caption><image:title>00_Umzug-frenz-Content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.frenz.ch/angebot/effektive-workshops</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-04-28</lastmod></url><url><loc>https://www.frenz.ch/kontakt/</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://www.frenz.ch/blog/kundenbewertungen-via-google-business-profile-optimal-nutzen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Screenshot-1.jpg</image:loc><image:caption>Screenshot-1</image:caption><image:title>Screenshot-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-eine-sunset-policy-deine-e-mail-zustellbarkeit-verbessert</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/1b7c293e-6e64-4eac-8e8b-f57088ad1337</loc><lastmod>2025-12-18</lastmod></url><url><loc>https://www.frenz.ch/blog/bloggen-mit-strategie-nutzen-fuer-kunden-und-unternehmen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/was-kosten-meta-ads-in-der-schweiz</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Kosten-Meta-Ads-Kampagnenziel.webp</image:loc><image:caption>Screenshot Kampagnenziel Meta Ads</image:caption><image:title>Kosten-Meta-Ads-Kampagnenziel</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kosten-Meta-Ads-Minimum.webp</image:loc><image:caption>Screenshot Minimalkosten Meta Ads Anzeige</image:caption><image:title>Kosten-Meta-Ads-Minimum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><lastmod>2026-05-22</lastmod></url><url><loc>https://www.frenz.ch/blog/datensicherheit-in-hubspot-priorisieren</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Step-03-1.jpg</image:loc><image:caption>Step-03-1</image:caption><image:title>Step-03-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-05-1.jpg</image:loc><image:caption>Step-05-1</image:caption><image:title>Step-05-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-01-1.jpg</image:loc><image:caption>Step-01-1</image:caption><image:title>Step-01-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-02-1.jpg</image:loc><image:caption>Step-02-1</image:caption><image:title>Step-02-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-04-1.jpg</image:loc><image:caption>Step-04-1</image:caption><image:title>Step-04-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/inbound-conference-2023</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-6.09..png</image:loc><image:caption>Livestream zur Inbound Conference 2023 am Mittwoch</image:caption><image:title>Livestream-6.09.</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-7.09..png</image:loc><image:caption>Livestream für die Inbound Conference 2023 am Donnerstag</image:caption><image:title>Livestream-7.09.</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-8.09..png</image:loc><image:caption>Livestream zur Inbound Conference 2023 am Freitag</image:caption><image:title>Livestream-8.09.</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><lastmod>2023-08-29</lastmod></url><url><loc>https://www.frenz.ch/blog/aeo-geo-und-seo-positionierung-und-persona-im-loop</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-vorinformiert%20auf%20Website.webp</image:loc><image:caption>Illustration KI informiert User vor Websitebesuch</image:caption><image:title>00_Illustration-vorinformiert auf Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Positionierung-Persona-Content.webp</image:loc><image:caption>Infografik: Positionierung und Persona machen Content relevant</image:caption><image:title>00_Illustration-Positionierung-Persona-Content</image:title></image:image><lastmod>2026-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-du-schnellstmoeglich-zu-google-analytics-4-wechseln-solltest</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><lastmod>2023-06-17</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads/einrichtung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Design%20ohne%20Titel%20(53)-2.png</image:loc><image:caption>Design ohne Titel (53)-2</image:caption><image:title>Design ohne Titel (53)-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/sophie-peggs.webp</image:loc><image:caption>sophie-peggs</image:caption><image:title>sophie-peggs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-ads-einrichten-700x540.png</image:loc><image:caption>Google-ads-einrichten-700x540</image:caption><image:title>Google-ads-einrichten-700x540</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Illustration-Google-Ads-Einrichtung-Header.svg</image:loc><image:caption>Illustration Person richtet Google Ads Konto ein</image:caption><image:title>02_Illustration-Google-Ads-Einrichtung-Header</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/angebot/hubspot-partner-agentur</loc><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Operations-Hub.png</image:loc><image:caption>HubSpot-Operations-Hub</image:caption><image:title>HubSpot-Operations-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-CRM--01.png</image:loc><image:caption>HubSpot-CRM--01</image:caption><image:title>HubSpot-CRM--01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Enterprise-01.png</image:loc><image:caption>Enterprise-01</image:caption><image:title>Enterprise-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Starter-01.png</image:loc><image:caption>Starter-01</image:caption><image:title>Starter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Marketin-Hub.png</image:loc><image:caption>HubSpot-Marketin-Hub</image:caption><image:title>HubSpot-Marketin-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Service-Hub.png</image:loc><image:caption>HubSpot-Service-Hub</image:caption><image:title>HubSpot-Service-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Partner-01.png</image:loc><image:caption>HubSpot Solutions Partner Gold Badge</image:caption><image:title>HubSpot-Partner-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-CMS-Hub.png</image:loc><image:caption>HubSpot-CMS-Hub</image:caption><image:title>HubSpot-CMS-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Professional-01.png</image:loc><image:caption>Professional-01</image:caption><image:title>Professional-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Sales-Hub.png</image:loc><image:caption>HubSpot-Sales-Hub</image:caption><image:title>HubSpot-Sales-Hub</image:title></image:image><lastmod>2025-03-04</lastmod></url><url><loc>https://www.frenz.ch/blog/das-frenz-theme-traegt-jetzt-den-namen-comeon</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/COME!ON%201920%C3%97%20960px.jpg</image:loc><image:caption>COME!ON 1920× 960px</image:caption><image:title>COME!ON 1920× 960px</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Come-on-Theme-1.jpeg</image:loc><image:caption>COME!ON Theme by frenz!</image:caption><image:title>02_Come-on-Theme-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/datenchaos-vermeiden-so-bleibt-dein-crm-sauber-und-aktuell</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://www.frenz.ch/71431ed0-d764-4ca4-8cee-7be6eda2594d</loc><lastmod>2025-11-06</lastmod></url><url><loc>https://www.frenz.ch/blog/bilder-mit-ki-erstellen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Portrait-KI.jpg</image:loc><image:caption>00_Portrait-KI</image:caption><image:title>00_Portrait-KI</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Screenshot-Shopify-Blog.webp</image:loc><image:caption>Screenshot Blog Shopify</image:caption><image:title>01_Screenshot-Shopify-Blog</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Gegenstand-Original.jpg</image:loc><image:caption>01_Gegenstand-Original</image:caption><image:title>01_Gegenstand-Original</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Gegenstand-Original-2026.webp</image:loc><image:caption>KI-generiertes Bild. Links leeres Boot, recht Menschen im Wasser</image:caption><image:title>01_Gegenstand-Original-2026</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-KI-genertierte-Bilder-2026%20(1).webp</image:loc><image:caption>Roboter malt auf Leinwand</image:caption><image:title>00_frenz-KI-genertierte-Bilder-2026 (1)</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://www.frenz.ch/sla-marketing-kmu</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_Header-SLA-Marketing-Plus.svg</image:loc><image:caption>Illustration 2 Marketer mit Puzzleteilen vor Website</image:caption><image:title>03_Header-SLA-Marketing-Plus</image:title></image:image><lastmod>2026-08-11</lastmod></url><url><loc>https://www.frenz.ch/blog/marketingkontaktstatus-in-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Marketingkontakt-1200x675-1.jpg</image:loc><image:caption>00_Marketingkontakt-1200x675-1</image:caption><image:title>00_Marketingkontakt-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Bild2.png</image:loc><image:caption>Bild2</image:caption><image:title>Bild2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/website</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistung-Webdesign-Individuelle-Entwicklung.svg</image:loc><image:caption>Illustration individueller Webentwicklung zeigt Person an Laptop, dahinter ein Browserfenster, Zahnräder und Teile von Diagrammen</image:caption><image:title>00_Leistung-Webdesign-Individuelle-Entwicklung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Webdesign-verkauft-Header.svg</image:loc><image:caption>Illustration Gestaltungsprozess einer Website auf Smartphone und Desktop. Im Hintergrund eine ansteigende Statistik symbolisch für Webdesign, dass verkauft</image:caption><image:title>01_Webdesign-verkauft-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistung-Webdesign-Template.svg</image:loc><image:caption>Illustration zeigt Person die  Teile eines Webdesign Templates zusammenbaut</image:caption><image:title>00_Leistung-Webdesign-Template</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Feature-Bild-Angebot-Webdesign.png</image:loc><image:caption>Illustration Gestaltungsprozess einer Website auf Smartphone und Desktop. Im Hintergrund eine ansteigende Statistik symbolisch für Webdesign, dass verkauft</image:caption><image:title>00_Feature-Bild-Angebot-Webdesign</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/glossar-fuer-webdesign-die-wichtigsten-begriffe-erklaert</loc><image:image><image:loc>https://www.frenz.ch/hubfs/02_frenz-CTA-Website.jpg</image:loc><image:caption>02_frenz-CTA-Website</image:caption><image:title>02_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Webdesign-frenz-1200x675.jpg</image:loc><image:caption>01_Blogbeitrag-Webdesign-frenz-1200x675</image:caption><image:title>01_Blogbeitrag-Webdesign-frenz-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-CTA-Website.jpg</image:loc><image:caption>00_frenz-CTA-Website</image:caption><image:title>00_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-CTA-Website.jpg</image:loc><image:caption>01_frenz-CTA-Website</image:caption><image:title>01_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><lastmod>2023-02-10</lastmod></url><url><loc>https://www.frenz.ch/blog/10-tipps-zur-gestaltung-unterhaltsamer-webinare</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Depositphotos_378523810_S-jpg.jpeg</image:loc><image:caption>Depositphotos_378523810_S-jpg</image:caption><image:title>Depositphotos_378523810_S-jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_mitreissendes-Webinar-1200x675%20Kopie-1.jpg</image:loc><image:caption>00_mitreissendes-Webinar-1200x675 Kopie-1</image:caption><image:title>00_mitreissendes-Webinar-1200x675 Kopie-1</image:title></image:image><lastmod>2023-03-02</lastmod></url><url><loc>https://www.frenz.ch/blog/ga4-vs-hubspot-warum-die-zahlen-immer-unterschiedlich-sind</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/16_crm-vertrieb-service-analyse.svg</image:loc><image:caption>Illustration einer Hand in der sich verschiedene Kanäle bündeln wie CRM, Vertrieb, Service und Analyse</image:caption><image:title>16_crm-vertrieb-service-analyse</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><lastmod>2025-10-31</lastmod></url><url><loc>https://www.frenz.ch/blog/brauche-ich-fuer-instagram-ads-wirklich-eine-landingpage</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/reporting-und-analyse-fuer-webseiten-was-ist-der-unterschied</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/blog/haeufige-fehler-beim-google-business-profile-und-wie-man-sie-vermeidet</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Stop.jpg</image:loc><image:caption>Eine Frau kreuzt ihre Arme vor ihrem Körper, als würde sie ein Zeichen des Widerstands, der Ablehnung oder des Schutzes machen. Ihr Gesichtsausdruck ist entschlossen oder ernst.</image:caption><image:title>Stop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google.jpg</image:loc><image:caption>Handy mit Google Startseite auf rotem Hintergrund liegend</image:caption><image:title>Google</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><lastmod>2025-04-16</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-cta-engagement-konversion-und-webseiten-performance</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/5-schritte-zum-erfolgreichen-website-relaunch-fuer-it-dienstleister</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_00_Blogbeitrag-Schritte-Relaunch-1200x675.jpg</image:loc><image:caption>Person mit pinken Schuhen läuft eine blaue Treppe hoch</image:caption><image:title>00_00_Blogbeitrag-Schritte-Relaunch-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Kosten-Website.jpg</image:loc><image:caption>Text: Was kostet eine Website? Hier erfährst du es. Bild daneben zeigt Illustration eines Website Mockups und Zahnrad-Icons</image:caption><image:title>01_CTA-Kosten-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik-Leads-Kunden-01.svg</image:loc><image:caption>Grafik zeigt Webiste mit Wasserhahn. Aus Wasserhahn kommen Leads, Verkauf macht Leads zu Kunden</image:caption><image:title>Grafik-Leads-Kunden-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-SEO-Audit.jpg</image:loc><image:caption>SEO-Audit von Profis. Zeigt Illustration mit 3 Personen, die Analyse durchführen</image:caption><image:title>01_CTA-SEO-Audit</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/campaign-creators-pypeCEaJeZY-unsplash-1.jpg</image:loc><image:caption>Person welche eine Analyse macht</image:caption><image:title>campaign-creators-pypeCEaJeZY-unsplash-1</image:title></image:image><lastmod>2024-07-01</lastmod></url><url><loc>https://www.frenz.ch/blog/persona-icp-zielgruppe-warum-kmu-alle-drei-begriffe-kennen-sollten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Persona-ICO-Zielgruppe-Matrjoschka-Infografik.svg</image:loc><image:caption>Technische Zeichnung einer Matrjoschka erklärt Persona, ICP und Zielgruppe</image:caption><image:title>01_Persona-ICO-Zielgruppe-Matrjoschka-Infografik</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-09-09</lastmod></url><url><loc>https://www.frenz.ch/podcast-der-unternehmer-und-das-marke-tier</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Podcast%20frenz%20Host%20Sabine%20Haidan.jpg</image:loc><image:caption>Podcast frenz Host Sabine Haidan</image:caption><image:title>Podcast frenz Host Sabine Haidan</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Cover-DUUDMT-Feature-Bild.jpg</image:loc><image:caption>Alte Musik-Kassette in Pink auf pinkem Hintergrund auf der handschriftlich steht: "Der Unternehmer und das Marke-Tier" Name des Podcasts von frenz</image:caption><image:title>00_Cover-DUUDMT-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Podcast%20frenz%20Host%20Daniel%20J%C3%A4ggli.jpg</image:loc><image:caption>Podcast frenz Host Daniel Jäggli</image:caption><image:title>Podcast frenz Host Daniel Jäggli</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Cover-DUUDMT-Website.jpg</image:loc><image:caption>Alte Musik-Kassette in Pink auf pinkem Hintergrund auf der handschriftlich steht: "Der Unternehmer und das Marke-Tier" Name des Podcasts von frenz</image:caption><image:title>00_Cover-DUUDMT-Website</image:title></image:image><lastmod>2025-11-22</lastmod></url><url><loc>https://www.frenz.ch/blog/5-neue-hubspot-funktionen-die-jeder-nutzer-kennen-sollte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/funktionsuebersicht-comeon-theme</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/COME!ON%201920%C3%97%20960px.jpg</image:loc><image:caption>COME!ON 1920× 960px</image:caption><image:title>COME!ON 1920× 960px</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Come-on-Theme.jpg</image:loc><image:caption>02_Come-on-Theme</image:caption><image:title>02_Come-on-Theme</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/blog/wichtige-information-aenderungen-bei-hubspot-ctas</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675</image:caption><image:title>00_5-neue-Funktioonen-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-ein-blog-und-welche-rolle-spielt-er-in-der-inbound-methodik</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/crm-statt-excel-chaos-effiziente-kundenverwaltung-leicht-gemacht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_SLA-Website.svg</image:loc><image:caption>Illustration einer website die vor einem Laptop sitzt, Browser im Hintergrund und Charts deuten strategische Arbeit an Website an</image:caption><image:title>01_SLA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Hubspot%20Desktop.jpg</image:loc><image:caption>Hubspot Desktop</image:caption><image:title>Hubspot Desktop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-09-10</lastmod></url><url><loc>https://www.frenz.ch/blog/grid-lucerne-nimmt-das-geschlechter-ungleichgewicht-in-der-tech-branche-ins-visier</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine%20Haidan%20am%20GRID%20Lucerne%20H%C3%B6ck%201200x960.jpg</image:loc><image:caption>Sabine Haidan am GRID Lucerne Höck 1200x960</image:caption><image:title>Sabine Haidan am GRID Lucerne Höck 1200x960</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06155.jpg</image:loc><image:caption>DSC06155</image:caption><image:title>DSC06155</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06143.jpg</image:loc><image:caption>DSC06143</image:caption><image:title>DSC06143</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06202-Verbessert-RR.jpg</image:loc><image:caption>DSC06202-Verbessert-RR</image:caption><image:title>DSC06202-Verbessert-RR</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06099-Verbessert-RR.jpg</image:loc><image:caption>DSC06099-Verbessert-RR</image:caption><image:title>DSC06099-Verbessert-RR</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine-Haidan-GRID-Lucerne-01.jpg</image:loc><image:caption>Sabine Haidan spricht beim GRID Lucerne Höck</image:caption><image:title>Sabine-Haidan-GRID-Lucerne-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06103.jpg</image:loc><image:caption>DSC06103</image:caption><image:title>DSC06103</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06191.jpg</image:loc><image:caption>DSC06191</image:caption><image:title>DSC06191</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06019.jpg</image:loc><image:caption>DSC06019</image:caption><image:title>DSC06019</image:title></image:image><lastmod>2024-06-05</lastmod></url><url><loc>https://www.frenz.ch/blog/ai-im-marketing-mensch-maschine-im-perfekten-einklang</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/case-studies</loc><lastmod>2024-09-04</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo/audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_SEO-Audit-Header-1920.png</image:loc><image:caption>00_SEO-Audit-Header-1920</image:caption><image:title>00_SEO-Audit-Header-1920</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Header-SEO-Audit.svg</image:loc><image:caption>Illustration Person wertet SEO-Analyse auf mit Grafiken</image:caption><image:title>00_Illustration-Header-SEO-Audit</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/social-media-strategie-warum-dein-unternehmen-sie-unbedingt-braucht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Content-Google-Profil.png</image:loc><image:caption>Illustration einer Person, die auf Scooter zu Geschäft fährt. Vor ihr eine Google Maps Darstellung mit Bewertung aus dem Google Profil</image:caption><image:title>01_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_SLA-strategisches-Marketing.svg</image:loc><image:caption>Illustration einer Person, die etwas plant. Darum Andeutungen von Browser, Bild, Sprechblasen und Mindmap</image:caption><image:title>01_SLA-strategisches-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://www.frenz.ch/weihnachtswuensche-2023</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Weihnachtskarte.svg</image:loc><image:caption>00_frenz-Weihnachtskarte</image:caption><image:title>00_frenz-Weihnachtskarte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Weihnachten-Digitale-Karte-BG.jpg</image:loc><image:caption>01_frenz-Weihnachten-Digitale-Karte-BG</image:caption><image:title>01_frenz-Weihnachten-Digitale-Karte-BG</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/letter-seal-1.svg</image:loc><image:caption>letter-seal-1</image:caption><image:title>letter-seal-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Briefmarke-Luzern.png</image:loc><image:caption>02_Briefmarke-Luzern</image:caption><image:title>02_Briefmarke-Luzern</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Durchatmen.png</image:loc><image:caption>00_Durchatmen</image:caption><image:title>00_Durchatmen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Logo_frenz.png</image:loc><image:caption>Logo_frenz</image:caption><image:title>Logo_frenz</image:title></image:image><lastmod>2024-08-23</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-hubspot-die-perfekte-wahl-fuer-ihre-unternehmenswebseite-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CTA-Webdesign-by-frenz.jpg</image:loc><image:caption>CTA für die frenz! Seite Webdesign &amp; Webentwicklung</image:caption><image:title>00_CTA-Webdesign-by-frenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><lastmod>2023-06-12</lastmod></url><url><loc>https://www.frenz.ch/kontakt/allgemein</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://www.frenz.ch</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Wachstum.svg</image:loc><image:caption>Illustrationen umgeben von Statistiken, eine am Laptop. Die andere zeigt auf Grafen die Wachstum andeuten</image:caption><image:title>00_Methode-Fokus-Wachstum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Growth-Driven.svg</image:loc><image:caption>Illustration die auf eine Rakete deutet, die aus einem Laptop startet symbolisch für Growth-Driven-Webdesign</image:caption><image:title>00_Leistungen-Growth-Driven</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Automatisierung.svg</image:loc><image:caption>3 Personen stehen selbstbewusst vor Zahnrädern, halten Tablet und Papier in der Hand. symbolisch für Integration von AI in Arbeitsprozesse</image:caption><image:title>00_Methode-Fokus-Automatisierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Inbound-Neu.svg</image:loc><image:caption>Illustration für neugedachtes Inbound Marketing zeigt mehrere Hände die Smartphone, Stift und KI-Eingabefeld halten</image:caption><image:title>00_Leistungen-Inbound-Neu</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_quote-pink.svg</image:loc><image:caption>Anführungszeichen Pink</image:caption><image:title>02_quote-pink</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Positionierung.svg</image:loc><image:caption>Illustration einer Person mit drei Sprechblasen in der hand, die Marketing- Strategie und Positionierung andeuten</image:caption><image:title>00_Leistungen-Positionierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Marketing-Automatiopn.svg</image:loc><image:caption>Illustration einer Hand mit Zahnrad dahinter. Über Hand schweben, symbolisch für Marketing und Sales-Automation User-Icon, Geld, Sprechblase und Glühbirne</image:caption><image:title>00_Leistungen-Marketing-Automatiopn</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Sparring.svg</image:loc><image:caption>Illustration zweier Personen in Sprechblasen, eine trägt Headset in frenz-Pink</image:caption><image:title>00_Leistungen-Sparring</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Partner-AEO-AI.svg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Dazu entspannte und begeisterte Menschen</image:caption><image:title>01_Partner-AEO-AI</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Positionierung.svg</image:loc><image:caption>Illustration einer Person, die mit Laptop in einer Sprechblase sitzt. Sprechblase zeigt in den Mittelpunkt einer Zielscheibe. Symbolische für starke Markenpositionierung</image:caption><image:title>00_Methode-Fokus-Positionierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-start-featurebild.jpg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Als Symbol für AEO und andere Leistungen von frenz!</image:caption><image:title>00_frenz-start-featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Enablement.svg</image:loc><image:caption>Illustration zeigt Hand, die ein Boot anschiebt auf dem eine selbstbewusste Person mit Fernrohr steht, symbolisch für Enablement</image:caption><image:title>00_Methode-Fokus-Enablement</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Content.svg</image:loc><image:caption>Illustration zeigt Person, die mit ihren Händen etwas fokussiert, um sie herum Content wie Text und Bilder symbolisch für Kampagnen mit besserem Content</image:caption><image:title>00_Methode-Fokus-Content</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://www.frenz.ch/blog/google-business-profile-diese-neuen-funktionen-solltest-du-kennen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Bildschirmfoto_google%20Bussinesprofile.ch-2.jpg</image:loc><image:caption>Bildschirmfoto_google Bussinesprofile.ch-2</image:caption><image:title>Bildschirmfoto_google Bussinesprofile.ch-2</image:title></image:image><lastmod>2025-07-23</lastmod></url><url><loc>https://www.frenz.ch/blog/die-vielfalt-von-blogs-ein-ueberblick-ueber-ihre-formen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-06-21</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-seo-warum-ist-es-wichtig-worauf-musst-du-dabei-achten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blogbeitrag_was%20ist%20SEO.png</image:loc><image:caption>Buchstaben ergeben das Wort SEO</image:caption><image:title>Blogbeitrag_was ist SEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Was-ist-seo-760x300.jpg</image:loc><image:caption>00_frenz-Was-ist-seo-760x300</image:caption><image:title>00_frenz-Was-ist-seo-760x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-3.png</image:loc><image:caption>image-png-3</image:caption><image:title>image-png-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/undefined.png</image:loc><image:caption>undefined</image:caption><image:title>undefined</image:title></image:image><lastmod>2023-08-25</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ist-eine-instagram-ads-kampagne-so-aufwendig</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Ads-Aufwand.jpg</image:loc><image:caption>lächelnde, blonde Person mit orangener Mütze schaut auf Instagram ihres Smartphones, davor angedeutete Schritte zur Schaltung von Ads. Im Hintergrund Emoticons und Herzen</image:caption><image:title>00_Instagram-Ads-Aufwand</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads</loc><image:image><image:loc>https://www.frenz.ch/hubfs/massgescheiderte-Loesungen.jpg</image:loc><image:caption>massgescheiderte-Loesungen</image:caption><image:title>massgescheiderte-Loesungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Google-Ads-Optimierung.svg</image:loc><image:caption>Illustration Hand mit Smartphone Zielscheibe und Grafiken</image:caption><image:title>00_Illustration-Google-Ads-Optimierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-inound-700x540.png</image:loc><image:caption>Google-inound-700x540</image:caption><image:title>Google-inound-700x540</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Google-Ads-Einrichtung.svg</image:loc><image:caption>Illustration Person richtet Google Ads Konto ein</image:caption><image:title>00_Illustration-Google-Ads-Einrichtung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/OK_Erik%20Munder.jpg</image:loc><image:caption>OK_Erik Munder</image:caption><image:title>OK_Erik Munder</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Google-Ads-Header.svg</image:loc><image:caption>Illustration Person mit Stolzer Haltung und Nr. 1 auf einem Schild im Hintergrund symbolisiert optimale Suchergebnisse dank Inbound und Google Ads</image:caption><image:title>01_frenz-Google-Ads-Header</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/6dc51964-aee1-43e9-98a3-5e0be0801d09</loc><lastmod>2025-12-18</lastmod></url><url><loc>https://www.frenz.ch/website/kostenguenstig-mit-comeon-theme</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_ComeOn-Theme-Featurebild.webp</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_ComeOn-Theme-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_Leistung-Webdesign-Support.svg</image:loc><image:caption>Illustration zeigt Website Support mithilfe zweier Personen, die miteinander kommunizieren</image:caption><image:title>03_Leistung-Webdesign-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/website/webentwicklung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Tobias%20600x300.jpg</image:loc><image:caption>Programmierer und Usability Spezialist Tobias Balmer</image:caption><image:title>Tobias 600x300</image:title></image:image><lastmod>2024-12-09</lastmod></url><url><loc>https://www.frenz.ch/blog/alt-text-in-bildern-hinzufuegen-die-neue-funktion-von-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/campaign-creators-pypeCEaJeZY-unsplash-1.jpg</image:loc><image:caption>Person welche eine Analyse macht</image:caption><image:title>campaign-creators-pypeCEaJeZY-unsplash-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-ALT-Text-1.jpeg</image:loc><image:caption>Ein Bild bei dem einen Alt-Text hinterlegt ist </image:caption><image:title>00_frenz-ALT-Text-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_1.png</image:loc><image:caption>Anleitung in HubSpot, damit man das auf Allgemeine Informationen eines Bildes kommt</image:caption><image:title>Blog_Alt-Text_Anleitung_1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_3.png</image:loc><image:caption>Anleitung in HubSpot, damit man das auf Allgemeine Informationen eines Bildes kommt</image:caption><image:title>Blog_Alt-Text_Anleitung_3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_2.png</image:loc><image:caption>Anleitung in HubSpot, damit man die Alt-Text-Beschreibung hinzufügen kann</image:caption><image:title>Blog_Alt-Text_Anleitung_2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_4.png</image:loc><image:caption>Anleitung in HubSpot, damit man die Alt-Text-Beschreibung hinzufügen kann</image:caption><image:title>Blog_Alt-Text_Anleitung_4</image:title></image:image><lastmod>2023-04-12</lastmod></url><url><loc>https://www.frenz.ch/blog/ranken-ki-generierte-inhalte-schlechter-das-problem-und-die-loesung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vertrauen-Inhalte-KI.svg</image:loc><image:caption>Illustration zweier Hände. Eine zeigt Daumen nach unten, eine deuten auf "-50%". Im Hintergrund vermeintlich KI-generierte Content auf einer Website</image:caption><image:title>00_Vertrauen-Inhalte-KI</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_KI-generierte-Texte-erkennen.svg</image:loc><image:caption>Illustration einer Person die auf einen Text auf einem Monitor zeigt. Neben ihr eine geworfene Münze symbolisiert die Treffergenauigkeit beim Erkennen von KI-generierten Texten</image:caption><image:title>01_KI-generierte-Texte-erkennen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Ranking-KI-Featurebild.jpg</image:loc><image:caption>Foto eines Roboters in einem modernen Büro, der vor einem Laptop sitzt. Auf dem Bildschirm ist unscharf ein Suchergebnis von Google zu erkennen. Der Roboter streckt in einer verzweifelten Geste die Arme in den Himmel. Das Bild symbolisiert schlechtes Ranking durch KI-generierte Inhalte</image:caption><image:title>00_Ranking-KI-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/welche-informationen-gehoeren-in-den-footer-der-website</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-du-mit-google-analytics-deine-google-ads-kampagnen-optimierst</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-29-32-58-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-29-32-58-PM</image:caption><image:title>image-png-Oct-13-2022-07-29-32-58-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-06-05-13-38-PM.png</image:loc><image:caption>image-png-Sep-26-2022-06-05-13-38-PM</image:caption><image:title>image-png-Sep-26-2022-06-05-13-38-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-06-00-26-92-PM.png</image:loc><image:caption>image-png-Sep-26-2022-06-00-26-92-PM</image:caption><image:title>image-png-Sep-26-2022-06-00-26-92-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-23-42-77-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-23-42-77-PM</image:caption><image:title>image-png-Oct-13-2022-07-23-42-77-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-05-43-16-89-PM.png</image:loc><image:caption>image-png-Sep-26-2022-05-43-16-89-PM</image:caption><image:title>image-png-Sep-26-2022-05-43-16-89-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/giphy.webp</image:loc><image:caption>giphy</image:caption><image:title>giphy</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-05-47-42-61-PM.png</image:loc><image:caption>image-png-Sep-26-2022-05-47-42-61-PM</image:caption><image:title>image-png-Sep-26-2022-05-47-42-61-PM</image:title></image:image><lastmod>2023-06-17</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-buyer-personas-deine-content-marketing-strategie-beeinflussen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Profil-Marketing-Marie.png</image:loc><image:caption>Profil von Marketing Marie</image:caption><image:title>01_Profil-Marketing-Marie</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_CTA-Buyer-Persona-Download.png</image:loc><image:caption>Buyer Persona Doenload CTA.  Zeigt Illustration einer Person am Laptop, dahinter Stichpunkte und ein angedeutetes Portrait</image:caption><image:title>03_CTA-Buyer-Persona-Download</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><lastmod>2024-09-09</lastmod></url><url><loc>https://www.frenz.ch/referenzen-logo-design</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Ute-Ulrichsohn.png</image:loc><image:caption>00_frenz-Referenz-Ute-Ulrichsohn</image:caption><image:title>00_frenz-Referenz-Ute-Ulrichsohn</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-ADSS.png</image:loc><image:caption>00_frenz-Referenz-ADSS</image:caption><image:title>00_frenz-Referenz-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Adminspielplatz.png</image:loc><image:caption>00_frenz-Referenz-Adminspielplatz</image:caption><image:title>00_frenz-Referenz-Adminspielplatz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Referenzen-Logodesign.png</image:loc><image:caption>00_Referenzen-Logodesign</image:caption><image:title>00_Referenzen-Logodesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Stoessel.png</image:loc><image:caption>00_frenz-Referenz-Stoessel</image:caption><image:title>00_frenz-Referenz-Stoessel</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-PB.png</image:loc><image:caption>00_frenz-Referenz-PB</image:caption><image:title>00_frenz-Referenz-PB</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-NTC.png</image:loc><image:caption>00_frenz-Referenz-NTC</image:caption><image:title>00_frenz-Referenz-NTC</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Stagefox.png</image:loc><image:caption>00_frenz-Referenz-Stagefox</image:caption><image:title>00_frenz-Referenz-Stagefox</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Luxbev.png</image:loc><image:caption>00_frenz-Referenz-Luxbev</image:caption><image:title>00_frenz-Referenz-Luxbev</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Kartnoguru.png</image:loc><image:caption>00_frenz-Referenz-Kartnoguru</image:caption><image:title>00_frenz-Referenz-Kartnoguru</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Referenzen-Logodesign-1200x630.png</image:loc><image:caption>00_Referenzen-Logodesign-1200x630</image:caption><image:title>00_Referenzen-Logodesign-1200x630</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-YF.png</image:loc><image:caption>00_frenz-Referenz-YF</image:caption><image:title>00_frenz-Referenz-YF</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/angebot/google-analytics/umstellung-auf-ga4</loc><image:image><image:loc>https://www.frenz.ch/hubfs/analytics_720x520.png</image:loc><image:caption>analytics_720x520</image:caption><image:title>analytics_720x520</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Angebot-GA4-1200x400.jpg</image:loc><image:caption>Angebot-GA4-1200x400</image:caption><image:title>Angebot-GA4-1200x400</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Social_Media_eine_Qual600x400.jpg</image:loc><image:caption>Laptop der Google Tools aufzeigt</image:caption><image:title>Social_Media_eine_Qual600x400</image:title></image:image><lastmod>2025-06-11</lastmod></url><url><loc>https://www.frenz.ch/blog/7-gruende-warum-ein-blog-fuer-dein-business-unverzichtbar-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><lastmod>2023-06-05</lastmod></url><url><loc>https://www.frenz.ch/website/individualentwicklung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Individualentwicklung-Featurebild.png</image:loc><image:caption>Illustration für individuelle Webentwicklung zeigt Personen die Puzzle halten, ein Zahnrad Webelemente</image:caption><image:title>Individualentwicklung-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-Leuchter-01.jpg</image:loc><image:caption>Start- und Newsseite von Leuchter IT Solutions auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-Leuchter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_Leistung-Webdesign-Support.svg</image:loc><image:caption>Illustration zeigt Website Support mithilfe zweier Personen, die miteinander kommunizieren</image:caption><image:title>03_Leistung-Webdesign-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SpitexCare.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für SpitexCare</image:caption><image:title>Case-Study-SpitexCare</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Header-Individuelles-Webentwicklung.svg</image:loc><image:caption>Illustration für individuelle Webentwicklung zeigt Personen die Puzzle halten, ein Zahnrad Webelemente</image:caption><image:title>01_Header-Individuelles-Webentwicklung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SmartIT-01.jpg</image:loc><image:caption>Start- und Blogseite von SmartIT auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-SmartIT-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-NTC-01.jpg</image:loc><image:caption>Start- und Detailseite von NTC auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-NTC-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_After-Launch-Support.svg</image:loc><image:caption>Illustration symbolisiert strategische Arbeit nach dem Website Launch durch 4 Hände und AB-Test</image:caption><image:title>00_After-Launch-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-schmid.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für Schmid</image:caption><image:title>Case-Study-schmid</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ADSS.jpg</image:loc><image:caption>Start- und About-Seite von ADSS auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-slone-01.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für sl.one</image:caption><image:title>Case-Study-slone-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ZweiWealth.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für Zwei Wealth</image:caption><image:title>Case-Study-ZweiWealth</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/analyse-der-kampagnenleistung-was-funktioniert-beim-crm</loc><lastmod>2025-11-13</lastmod></url><url><loc>https://www.frenz.ch/blog/instagram-stories-gestalten-wie-die-generation-z-teil-1</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Barrierefreiheit-Digital-1200x675.jpg</image:loc><image:caption>00_Barrierefreiheit-Digital-1200x675</image:caption><image:title>00_Barrierefreiheit-Digital-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Stories-1-1200x675-1.jpg</image:loc><image:caption>00_Instagram-Stories-1-1200x675-1</image:caption><image:title>00_Instagram-Stories-1-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/7b6140f5-5a75-478d-87e1-0a966fc26b56</loc><lastmod>2025-12-22</lastmod></url><url><loc>https://www.frenz.ch/angebote/digital-marketing-audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.frenz.ch/blog/positionierung-und-persona</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Loop.svg</image:loc><image:caption>Grafik zeigt Positionierung und Persona im Loop</image:caption><image:title>00_Positionierung-Persona-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Warum-Positionierung-wichtiger-wird.svg</image:loc><image:caption>Grafik zeigt KI-Bot, Suchen und scrollende Hand</image:caption><image:title>00_Warum-Positionierung-wichtiger-wird</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/260430_Thumbnail%20Positionierung%20und%20Persona.png</image:loc><image:caption>260430_Thumbnail Positionierung und Persona</image:caption><image:title>260430_Thumbnail Positionierung und Persona</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2026-08-18</lastmod></url><url><loc>https://www.frenz.ch/newsletter</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-02-10</lastmod></url><url><loc>https://www.frenz.ch/blog/so-richtest-du-dein-google-business-profile-ein</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik%20Anmeldung.png</image:loc><image:caption>Grafik Anmeldung</image:caption><image:title>Grafik Anmeldung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Marketing-Umfrage-2025.jpg</image:loc><image:caption>Banner für frenz! Marketing Umfrage. Frau stützt ihren Kopf und schaut auf Laptop</image:caption><image:title>01_CTA-Marketing-Umfrage-2025</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Maps%20Karte.jpg</image:loc><image:caption>Eine Hand hält ein Smartphone, auf dessen Bildschirm eine Google-Maps-Karte mit einer Markierung in Crouch End angezeigt wird. Auf dem Display ist eine Wegbeschreibung zu 'Morley Butchers' mit einer 4,9-Sterne-Bewertung und den Öffnungszeiten zu sehen.</image:caption><image:title>Google Maps Karte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><lastmod>2025-05-09</lastmod></url><url><loc>https://www.frenz.ch/blog/news-vs-blog-was-ist-der-unterschied</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960.jpg</image:loc><image:caption>00_News-vs-Blog-1920x960</image:caption><image:title>00_News-vs-Blog-1920x960</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/angebot/hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Coaching%201920x960.jpg</image:loc><image:caption>Coaching 1920x960</image:caption><image:title>Coaching 1920x960</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Partner-01.png</image:loc><image:caption>HubSpot Solutions Partner Gold Badge</image:caption><image:title>HubSpot-Partner-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-Solutions-Partner-Golf.svg</image:loc><image:caption>HubSpot Solutions Partner Gold Badge für frenz!</image:caption><image:title>00_HubSpot-Solutions-Partner-Golf</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://www.frenz.ch/blog</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Hubspot%20Desktop.jpg</image:loc><image:caption>Hubspot Desktop</image:caption><image:title>Hubspot Desktop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2026-04-23</lastmod></url><url><loc>https://www.frenz.ch/blog/10-gruende-warum-du-google-analytics-einsetzen-solltest</loc><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%203.jpg</image:loc><image:caption>analytics 3</image:caption><image:title>analytics 3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%201.jpg</image:loc><image:caption>analytics 1</image:caption><image:title>analytics 1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Analytics-Blogbeitrag-CTA-jpg.jpeg</image:loc><image:caption>00_Analytics-Blogbeitrag-CTA-jpg</image:caption><image:title>00_Analytics-Blogbeitrag-CTA-jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%204.jpg</image:loc><image:caption>analytics 4</image:caption><image:title>analytics 4</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%202.jpg</image:loc><image:caption>analytics 2</image:caption><image:title>analytics 2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Stories-1-1200x675-1.jpg</image:loc><image:caption>00_Instagram-Stories-1-1200x675-1</image:caption><image:title>00_Instagram-Stories-1-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-00-31-49-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-00-31-49-PM</image:caption><image:title>image-png-Oct-13-2022-07-00-31-49-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%200.jpg</image:loc><image:caption>analytics 0</image:caption><image:title>analytics 0</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-die-ideale-laufzeit-f%C3%BCr-meta-ads-facebook</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Meta-Ads-Enddatum.webp</image:loc><image:caption>Screenshot Enddatum Meta Ad</image:caption><image:title>Meta-Ads-Enddatum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Meta-Ads-Lernphase.webp</image:loc><image:caption>Screenshot Meta Ads Lernphase</image:caption><image:title>Meta-Ads-Lernphase</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Meta-Ads-Kampagnenstruktur.webp</image:loc><image:caption>Überblick Kampagnenstruktur Meta Ads</image:caption><image:title>00_Meta-Ads-Kampagnenstruktur</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><lastmod>2026-08-10</lastmod></url><url><loc>https://www.frenz.ch/website/webdesign</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Benutzer-zentriert.svg</image:loc><image:caption>Grafik illustriert benutzerzentriertes Webdesign</image:caption><image:title>01_Benutzer-zentriert</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Individuelles-dersign.svg</image:loc><image:caption>Illustration für individuelles Webdesign</image:caption><image:title>01_Individuelles-dersign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Conversion-Optimierung.svg</image:loc><image:caption>Illustration für Conversion Optimierung zeigt Personen, die Grafiken auswerten</image:caption><image:title>02_Conversion-Optimierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Responsive-Design.svg</image:loc><image:caption>Illustration für Responsive Webdesign zeigt Personen, die eine Website auf Laptop und Smartphone bedienen</image:caption><image:title>01_Responsive-Design</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Julian-Fuchs.jpg</image:loc><image:caption>Portrait Julian Fuchs</image:caption><image:title>02_Julian-Fuchs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Webdesign-B2B-Feature-Bild.png</image:loc><image:caption>frenz! Logo auf pinkem Hintergrund, daneben Illustration zeigt Konzeption und Design für individuelles Webdesign</image:caption><image:title>00_Webdesign-B2B-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Webdesign-Header.svg</image:loc><image:caption>Illustration responsive Webdesign Konzeption</image:caption><image:title>01_Webdesign-Header</image:title></image:image><lastmod>2026-08-13</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-crm-ein-umfassender-ueberblick-ueber-die-funktionen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><lastmod>2025-08-26</lastmod></url><url><loc>https://www.frenz.ch/blog-weiterlesen-fuer-mitglieder</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-und-die-subdomain-herausforderung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-ALT-Text-1.jpeg</image:loc><image:caption>Ein Bild bei dem einen Alt-Text hinterlegt ist </image:caption><image:title>00_frenz-ALT-Text-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/blog/vorteile-von-crm-warum-excel-nicht-ausreicht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><lastmod>2025-07-15</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-befindet-sich-digitales-marketing-2025-im-umbruch</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Webdesign-frenz-1200x675.jpg</image:loc><image:caption>01_Blogbeitrag-Webdesign-frenz-1200x675</image:caption><image:title>01_Blogbeitrag-Webdesign-frenz-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Marketing-Umbruch-2025.jpg</image:loc><image:caption>Auf einem Notizheft mit der Überschrift "Marketing 2025" sind Würfel mit Buchstaben die wahlweise CHANGE oder CHANCE ergeben</image:caption><image:title>00_Marketing-Umbruch-2025</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Infografik-Social-Media-Kaufeinfluss-01.svg</image:loc><image:caption>Illustration zeigt wie alle Generation bei Kauf oder Inanspruchnahme einer Dienstleistung durch Social Media beeinflusst werden</image:caption><image:title>Infografik-Social-Media-Kaufeinfluss-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo/audit/uebersicht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11</loc><lastmod>2025-10-24</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads/optimierung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/jennifer-christen-63451418632d0.jpg.webp</image:loc><image:caption>Testimonial Bild von Jennifer Christen </image:caption><image:title>jennifer-christen-63451418632d0.jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/team-stojkov.webp</image:loc><image:caption>team-stojkov</image:caption><image:title>team-stojkov</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Illustration-Google-Ads-Optimierung-Header.svg</image:loc><image:caption>Illustration Hand mit Smartphone Zielscheibe und Grafiken</image:caption><image:title>02_Illustration-Google-Ads-Optimierung-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-ads-optimieren-700x540.png</image:loc><image:caption>Google-ads-optimieren-700x540</image:caption><image:title>Google-ads-optimieren-700x540</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ein-google-business-profile-fuer-dein-unternehmen-wichtig-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Header-Google-Profil.jpg</image:loc><image:caption>Person hält smartphone, dass das Google Profil eines Unternehmens anzeigt</image:caption><image:title>00_Header-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Content-Google-Profil.png</image:loc><image:caption>Illustration zeigt Smartphone auf dem mehrere positive Google-Bewertungen zu sehen sind und Statistik zu Google Profil</image:caption><image:title>02_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Content-Google-Profil.png</image:loc><image:caption>Illustration einer Person, die auf Scooter zu Geschäft fährt. Vor ihr eine Google Maps Darstellung mit Bewertung aus dem Google Profil</image:caption><image:title>01_Content-Google-Profil</image:title></image:image><lastmod>2025-02-24</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-SEO-Coaching.svg</image:loc><image:caption>Illustration Person erklärt SEO</image:caption><image:title>00_Illustration-SEO-Coaching</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-SEO-Header.svg</image:loc><image:caption>Illustrationen von 3 Personen die an Suchmaschinenoptimierung arbeiten mit Diagrammen und Notizheft</image:caption><image:title>01_frenz-SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-SEO-Audit.svg</image:loc><image:caption>Illustration Person wertet SEO-Analyse auf mit Grafiken</image:caption><image:title>00_Illustration-SEO-Audit</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_SEO-Header.png</image:loc><image:caption>02_SEO-Header</image:caption><image:title>02_SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Optimierung.svg</image:loc><image:caption>Illustration Person zeigt, dass Website in Google gefunden wird</image:caption><image:title>00_Illustration-Optimierung</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/barrierefreiheit-in-der-digitalen-welt</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Barrierefreiheit-Digital-1200x675.jpg</image:loc><image:caption>00_Barrierefreiheit-Digital-1200x675</image:caption><image:title>00_Barrierefreiheit-Digital-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blogbeitrag_was%20ist%20SEO.png</image:loc><image:caption>Buchstaben ergeben das Wort SEO</image:caption><image:title>Blogbeitrag_was ist SEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><lastmod>2023-06-27</lastmod></url><url><loc>https://www.frenz.ch/blog/content-marketing-ein-unverzichtbares-werkzeug-f%C3%BCr-unternehmen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik-Content-Marketing.svg</image:loc><image:caption>Grafik zeigt Zahlen zu Content Marketing, zur Nutzung von Content Marketing, Investition und Erfolge von Blogs</image:caption><image:title>Grafik-Content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CTA-Content-Marketing.png</image:loc><image:caption>Grafik zeigt Hand, die einen Ballon zu zerplatzen droht, dazu ein Text darüber, dass wir dich lieber ehrlich begleiten, statt Massen-Content zu machen</image:caption><image:title>00_CTA-Content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><lastmod>2024-05-10</lastmod></url><url><loc>https://www.frenz.ch/blog/neue-hubspot-funktion-flexible-zuordnung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Label-hinzuf%C3%BCgen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Label-hinzufügen</image:caption><image:title>Mehrfache-Zuordnung-Label-hinzufügen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-hinzuf%C3%BCgen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-hinzufügen</image:caption><image:title>Mehrfache-Zuordnung-hinzufügen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Label-verwalten.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Label-verwalten</image:caption><image:title>Mehrfache-Zuordnung-Label-verwalten</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Unternehmen-ausw%C3%A4hlen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Unternehmen-auswählen</image:caption><image:title>Mehrfache-Zuordnung-Unternehmen-auswählen</image:title></image:image><lastmod>2024-06-14</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ist-die-zieldefinition-bei-instagram-ads-so-wichtig</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/aeo-audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-SEO-Header.svg</image:loc><image:caption>Illustrationen zweier Personen die an Suchmaschinenoptimierung arbeiten mit Laptop und Lupe und Diagrammen</image:caption><image:title>00_frenz-SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Partner-AEO-AI.svg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Dazu entspannte und begeisterte Menschen</image:caption><image:title>01_Partner-AEO-AI</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-unterscheidet-sich-ein-blog-von-anderen-teilen-deiner-webseite</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><lastmod>2023-06-05</lastmod></url><url><loc>https://www.frenz.ch/blog/erreicht-man-in-der-schweiz-mit-facebook-werbung-noch-jemanden</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Statistik-Social-Media-Nutzung-Schweiz.svg</image:loc><image:caption>Statistik Social Media Nutzung Schweiz</image:caption><image:title>00_frenz-Statistik-Social-Media-Nutzung-Schweiz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-04-16</lastmod></url><url><loc>https://www.frenz.ch/blog/jetzt-auch-f%C3%BCr-unternehmen-mit-kleinem-budget-cms-hub-starter</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/die-wichtigsten-social-media-plattformen-im-ueberblick</loc><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Social%20Media%20Plattformen.png</image:loc><image:caption>Social Media Plattformen</image:caption><image:title>Social Media Plattformen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><lastmod>2025-09-16</lastmod></url><url><loc>https://www.frenz.ch/blog/vom-screen-design-zur-fertigen-webseite</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Fokus-Nutzung.webp</image:loc><image:caption>Screenshot Modul Card in HubSpot in der Nutzung</image:caption><image:title>00_Screendesign-zu-Web-Fokus-Nutzung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Sytleguide.webp</image:loc><image:caption>Vorschau Styleguide von frenz!</image:caption><image:title>00_Screendesign-zu-Web-Sytleguide</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Header-Google-Profil.jpg</image:loc><image:caption>Person hält smartphone, dass das Google Profil eines Unternehmens anzeigt</image:caption><image:title>00_Header-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Module.webp</image:loc><image:caption>Designmodule in HubSpot</image:caption><image:title>00_Screendesign-zu-Web-Module</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://www.frenz.ch/blog/ai-killed-the-google-star-was-kmu-jetzt-fuer-seo-wissen-sollten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Apr-23-2026-05-24-50-6637-PM.png</image:loc><image:caption>image-png-Apr-23-2026-05-24-50-6637-PM</image:caption><image:title>image-png-Apr-23-2026-05-24-50-6637-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/ChatGPT%20Image%2025.%20Apr.%202026%2c%2017_04_48.png</image:loc><image:caption>ChatGPT Image 25. Apr. 2026, 17_04_48</image:caption><image:title>ChatGPT Image 25. Apr. 2026, 17_04_48</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://www.frenz.ch/impressum</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-content-assistant-effektives-content-management</loc><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/HubSpot_Content_Assistent_Blogbeitrag.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Assistent Blogbeitrag</video:title><video:description>HubSpot_Content_Assistent_Blogbeitrag</video:description><video:content_loc>https://www.frenz.ch/hubfs/HubSpot_Content_Assistent_Blogbeitrag.mp4</video:content_loc><video:duration>132</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_titel_metabeschreibung.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Content Assistent Anleitung zum Titel &amp; Metabeschreibung</video:title><video:description>hubspot_content_assistent_titel_metabeschreibung</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_titel_metabeschreibung.mp4</video:content_loc><video:duration>41</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/HubSpot_content_assistent_website.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Assistent für die Website</video:title><video:description>HubSpot_content_assistent_website</video:description><video:content_loc>https://www.frenz.ch/hubfs/HubSpot_content_assistent_website.mp4</video:content_loc><video:duration>24</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_conent_assistent_social_media.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Conent Assistent für Social Media</video:title><video:description>hubspot_conent_assistent_social_media</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_conent_assistent_social_media.mp4</video:content_loc><video:duration>41</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_email.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Content Assistent für E-Mail-Marketing</video:title><video:description>hubspot_content_assistent_email</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_email.mp4</video:content_loc><video:duration>40</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-content-Marketing.jpg</image:loc><image:caption>AI-generiertes Bild davon, wie eine Schildkröte mit Jetpack einer Giraffe Blätter an einem Baum vor der Nase wegschnappt</image:caption><image:title>00_Featurebild-content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><lastmod>2024-05-13</lastmod></url><url><loc>https://www.frenz.ch/blog/ohne-unternehmenspositionierung-gibts-keine-marketing-strategie</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Unternehmenspositionierung-Workshop.jpg</image:loc><image:caption>Sabine Haidan bei Unternehmenspositionierungs-Workshop</image:caption><image:title>01_Unternehmenspositionierung-Workshop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><lastmod>2026-05-01</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-und-datenschutz-wie-sicher-sind-hubspot-websites</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Defense-in-Deph.svg</image:loc><image:caption>Visualisierung verschiedener Schichten des Defense in Deph Ansatzes</image:caption><image:title>01_Defense-in-Deph</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><lastmod>2024-11-29</lastmod></url><url><loc>https://www.frenz.ch/blog/google-business-profile-5-schritte-zur-lokalen-sichtbarkeit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/W%C3%B6rterwolke.png</image:loc><image:caption>Wörterwolke</image:caption><image:title>Wörterwolke</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-06-24</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-ai-web-assistent</loc><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-3.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-2.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-site-editor.jpg</image:loc><image:caption>HubSpot AI Website Generator</image:caption><image:title>hubspot-ai-website-generator-site-editor</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-1.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_00_Blogbeitrag-Schritte-Relaunch-1200x675.jpg</image:loc><image:caption>Person mit pinken Schuhen läuft eine blaue Treppe hoch</image:caption><image:title>00_00_Blogbeitrag-Schritte-Relaunch-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-generated-content.jpg</image:loc><image:caption>HubSpot AI Website Generator generated content</image:caption><image:title>hubspot-ai-website-generator-generated-content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675.jpg</image:loc><image:caption>HubSpot / HubSbot Logo neben kleinem Roboterkopf</image:caption><image:title>00_frenz-HubSpot-AI-1200x675</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/blog/nie-wieder-nur-webdesign-mein-groesster-fehler-als-designer</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Kosten-Website.jpg</image:loc><image:caption>Text: Was kostet eine Website? Hier erfährst du es. Bild daneben zeigt Illustration eines Website Mockups und Zahnrad-Icons</image:caption><image:title>01_CTA-Kosten-Website</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://www.frenz.ch/webdesign/digitale-karte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Ostern.jpg</image:loc><image:caption>00_Karte-Ostern</image:caption><image:title>00_Karte-Ostern</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Danke.jpg</image:loc><image:caption>00_Karte-Danke</image:caption><image:title>00_Karte-Danke</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Geburtstag.jpg</image:loc><image:caption>00_Karte-Geburtstag</image:caption><image:title>00_Karte-Geburtstag</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Besonderes-Event.jpg</image:loc><image:caption>00_Karte-Besonderes-Event</image:caption><image:title>00_Karte-Besonderes-Event</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Weihnachtskarte-Digital-Titelbild.jpg</image:loc><image:caption>00_Weihnachtskarte-Digital-Titelbild</image:caption><image:title>00_Weihnachtskarte-Digital-Titelbild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Weihnachtskarte-Digital.jpg</image:loc><image:caption>00_Weihnachtskarte-Digital</image:caption><image:title>00_Weihnachtskarte-Digital</image:title></image:image><lastmod>2025-01-15</lastmod></url><url><loc>https://www.frenz.ch/blog/11-wege-um-mit-deiner-e-mail-professionalitaet-zu-punkten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><lastmod>2023-09-04</lastmod></url><url><loc>https://www.frenz.ch/blog/smarte-webseiten-mit-smart-content</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-1.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-1</image:caption><image:title>blog-smart-content-kontaktlisten-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-abfrageparameter-2.jpg</image:loc><image:caption>blog-smart-content-abfrageparameter-2</image:caption><image:title>blog-smart-content-abfrageparameter-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-3.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-3</image:caption><image:title>blog-smart-content-kontaktlisten-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-1.jpg</image:loc><image:caption>blog-smart-content-mobile-device-1</image:caption><image:title>blog-smart-content-mobile-device-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-3.jpg</image:loc><image:caption>blog-smart-content-multilang-3</image:caption><image:title>blog-smart-content-multilang-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-abfrageparameter-1.jpg</image:loc><image:caption>blog-smart-content-abfrageparameter-1</image:caption><image:title>blog-smart-content-abfrageparameter-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-2.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-2</image:caption><image:title>blog-smart-content-kontaktlisten-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-2.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-2</image:caption><image:title>blog-smart-content-verlinkt-von-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-3.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-3</image:caption><image:title>blog-smart-content-verlinkt-von-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-2.jpg</image:loc><image:caption>blog-smart-content-mobile-device-2</image:caption><image:title>blog-smart-content-mobile-device-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-3.jpg</image:loc><image:caption>blog-smart-content-mobile-device-3</image:caption><image:title>blog-smart-content-mobile-device-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-1.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-1</image:caption><image:title>blog-smart-content-verlinkt-von-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-2.jpg</image:loc><image:caption>blog-smart-content-multilang-2</image:caption><image:title>blog-smart-content-multilang-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-1.jpg</image:loc><image:caption>blog-smart-content-multilang-1</image:caption><image:title>blog-smart-content-multilang-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_mitreissendes-Webinar-1200x675%20Kopie-1.jpg</image:loc><image:caption>00_mitreissendes-Webinar-1200x675 Kopie-1</image:caption><image:title>00_mitreissendes-Webinar-1200x675 Kopie-1</image:title></image:image><lastmod>2023-03-02</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-sich-lehrstellen-effektiv-mit-instagram-ads-bewerben-lassen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-QA.jpg</image:loc><image:caption>Vorschaubild Instagram für Story QA-Lehrnende</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-QA</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-Lehrtag.jpg</image:loc><image:caption>Vorschaubild Instagram Post für Video zu Lehrstelle</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-Lehrtag</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-Bewerbungstipps.jpg</image:loc><image:caption>Vorschaubild Instagram Bewerbungstipps Lehrstelle</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-Bewerbungstipps</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/aus-hubspots-cms-hub-wird-content-hub-alle-features-im-%C3%BCberblick</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Vergleich-CMS-vs-ContentHub-2.svg</image:loc><image:caption>Tabelle vergleicht CMS Hub und Content Hub</image:caption><image:title>Vergleich-CMS-vs-ContentHub-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Tatutata.jpg</image:loc><image:caption>SEO, SEA, CMS, CTA, TATÜTATA ... Was brauchst du um digital erfolgreich zu sein? Wir beraten dich gern.</image:caption><image:title>01_CTA-Tatutata</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Hubspot-Lizenz-Beratung.jpg</image:loc><image:caption>Banner bietet Hilfe bei der Lizenzwahl für HubSpot mit Screenshot der HubSpot Website und Sabine als Ansprechpartnerin</image:caption><image:title>01_CTA-Hubspot-Lizenz-Beratung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-16</lastmod></url></urlset>