<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.frenz.ch/blog/erreicht-man-in-der-schweiz-mit-facebook-werbung-noch-jemanden</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Statistik-Social-Media-Nutzung-Schweiz.svg</image:loc><image:caption>Statistik Social Media Nutzung Schweiz</image:caption><image:title>00_frenz-Statistik-Social-Media-Nutzung-Schweiz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><lastmod>2026-04-16</lastmod></url><url><loc>https://www.frenz.ch/website/kostenguenstig-mit-comeon-theme</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_Leistung-Webdesign-Support.svg</image:loc><image:caption>Illustration zeigt Website Support mithilfe zweier Personen, die miteinander kommunizieren</image:caption><image:title>03_Leistung-Webdesign-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_ComeOn-Theme-Featurebild.webp</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_ComeOn-Theme-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/funktionsuebersicht-comeon-theme</loc><image:image><image:loc>https://www.frenz.ch/hubfs/COME!ON%201920%C3%97%20960px.jpg</image:loc><image:caption>COME!ON 1920× 960px</image:caption><image:title>COME!ON 1920× 960px</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Come-on-Theme.jpg</image:loc><image:caption>02_Come-on-Theme</image:caption><image:title>02_Come-on-Theme</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/71431ed0-d764-4ca4-8cee-7be6eda2594d/272ace45-71ce-458f-8354-20793c97c7ec</loc><lastmod>2025-11-21</lastmod></url><url><loc>https://www.frenz.ch/blog/reporting-und-analyse-fuer-webseiten-was-ist-der-unterschied</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/blog/brauche-ich-fuer-instagram-ads-wirklich-eine-landingpage</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/content-marketing-fuer-kmu-sichtbarkeit-in-12-schritten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/obama.gif</image:loc><image:caption>GIF von Obama der sich fragend umschaut</image:caption><image:title>obama</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-content-Marketing.jpg</image:loc><image:caption>AI-generiertes Bild davon, wie eine Schildkröte mit Jetpack einer Giraffe Blätter an einem Baum vor der Nase wegschnappt</image:caption><image:title>00_Featurebild-content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-dein-Team.svg</image:loc><image:caption>Beispielhafte Illustration dafür wie frenz KMU unterstützt: Person sitzt mit andere Person an einem Tisch und erkärt ihr etwas</image:caption><image:title>00_frenz-dein-Team</image:title></image:image><lastmod>2025-10-20</lastmod></url><url><loc>https://www.frenz.ch/blog/content-marketing-ein-unverzichtbares-werkzeug-f%C3%BCr-unternehmen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik-Content-Marketing.svg</image:loc><image:caption>Grafik zeigt Zahlen zu Content Marketing, zur Nutzung von Content Marketing, Investition und Erfolge von Blogs</image:caption><image:title>Grafik-Content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CTA-Content-Marketing.png</image:loc><image:caption>Grafik zeigt Hand, die einen Ballon zu zerplatzen droht, dazu ein Text darüber, dass wir dich lieber ehrlich begleiten, statt Massen-Content zu machen</image:caption><image:title>00_CTA-Content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><lastmod>2024-05-10</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-und-datenschutz-wie-sicher-sind-hubspot-websites</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Defense-in-Deph.svg</image:loc><image:caption>Visualisierung verschiedener Schichten des Defense in Deph Ansatzes</image:caption><image:title>01_Defense-in-Deph</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><lastmod>2024-11-29</lastmod></url><url><loc>https://www.frenz.ch/blog/inbound-conference-2023</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-6.09..png</image:loc><image:caption>Livestream zur Inbound Conference 2023 am Mittwoch</image:caption><image:title>Livestream-6.09.</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-8.09..png</image:loc><image:caption>Livestream zur Inbound Conference 2023 am Freitag</image:caption><image:title>Livestream-8.09.</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-7.09..png</image:loc><image:caption>Livestream für die Inbound Conference 2023 am Donnerstag</image:caption><image:title>Livestream-7.09.</image:title></image:image><lastmod>2023-08-29</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/1b7c293e-6e64-4eac-8e8b-f57088ad1337</loc><lastmod>2025-12-18</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ist-die-zieldefinition-bei-instagram-ads-so-wichtig</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/aeo-geo-und-seo-positionierung-und-persona-im-loop</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-vorinformiert%20auf%20Website.webp</image:loc><image:caption>Illustration KI informiert User vor Websitebesuch</image:caption><image:title>00_Illustration-vorinformiert auf Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Positionierung-Persona-Content.webp</image:loc><image:caption>Infografik: Positionierung und Persona machen Content relevant</image:caption><image:title>00_Illustration-Positionierung-Persona-Content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><lastmod>2026-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/das-frenz-theme-traegt-jetzt-den-namen-comeon</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/COME!ON%201920%C3%97%20960px.jpg</image:loc><image:caption>COME!ON 1920× 960px</image:caption><image:title>COME!ON 1920× 960px</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Come-on-Theme-1.jpeg</image:loc><image:caption>COME!ON Theme by frenz!</image:caption><image:title>02_Come-on-Theme-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/website/individualentwicklung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ADSS.jpg</image:loc><image:caption>Start- und About-Seite von ADSS auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-Leuchter-01.jpg</image:loc><image:caption>Start- und Newsseite von Leuchter IT Solutions auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-Leuchter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Header-Individuelles-Webentwicklung.svg</image:loc><image:caption>Illustration für individuelle Webentwicklung zeigt Personen die Puzzle halten, ein Zahnrad Webelemente</image:caption><image:title>01_Header-Individuelles-Webentwicklung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ZweiWealth.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für Zwei Wealth</image:caption><image:title>Case-Study-ZweiWealth</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-slone-01.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für sl.one</image:caption><image:title>Case-Study-slone-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-NTC-01.jpg</image:loc><image:caption>Start- und Detailseite von NTC auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-NTC-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_Leistung-Webdesign-Support.svg</image:loc><image:caption>Illustration zeigt Website Support mithilfe zweier Personen, die miteinander kommunizieren</image:caption><image:title>03_Leistung-Webdesign-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_After-Launch-Support.svg</image:loc><image:caption>Illustration symbolisiert strategische Arbeit nach dem Website Launch durch 4 Hände und AB-Test</image:caption><image:title>00_After-Launch-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Individualentwicklung-Featurebild.png</image:loc><image:caption>Illustration für individuelle Webentwicklung zeigt Personen die Puzzle halten, ein Zahnrad Webelemente</image:caption><image:title>Individualentwicklung-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SpitexCare.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für SpitexCare</image:caption><image:title>Case-Study-SpitexCare</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-schmid.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für Schmid</image:caption><image:title>Case-Study-schmid</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SmartIT-01.jpg</image:loc><image:caption>Start- und Blogseite von SmartIT auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-SmartIT-01</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads/optimierung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/02_Illustration-Google-Ads-Optimierung-Header.svg</image:loc><image:caption>Illustration Hand mit Smartphone Zielscheibe und Grafiken</image:caption><image:title>02_Illustration-Google-Ads-Optimierung-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/team-stojkov.webp</image:loc><image:caption>team-stojkov</image:caption><image:title>team-stojkov</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/jennifer-christen-63451418632d0.jpg.webp</image:loc><image:caption>Testimonial Bild von Jennifer Christen </image:caption><image:title>jennifer-christen-63451418632d0.jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-ads-optimieren-700x540.png</image:loc><image:caption>Google-ads-optimieren-700x540</image:caption><image:title>Google-ads-optimieren-700x540</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ein-google-business-profile-fuer-dein-unternehmen-wichtig-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Content-Google-Profil.png</image:loc><image:caption>Illustration einer Person, die auf Scooter zu Geschäft fährt. Vor ihr eine Google Maps Darstellung mit Bewertung aus dem Google Profil</image:caption><image:title>01_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Content-Google-Profil.png</image:loc><image:caption>Illustration zeigt Smartphone auf dem mehrere positive Google-Bewertungen zu sehen sind und Statistik zu Google Profil</image:caption><image:title>02_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Header-Google-Profil.jpg</image:loc><image:caption>Person hält smartphone, dass das Google Profil eines Unternehmens anzeigt</image:caption><image:title>00_Header-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><lastmod>2025-02-24</lastmod></url><url><loc>https://www.frenz.ch/blog/5-neue-hubspot-funktionen-die-jeder-nutzer-kennen-sollte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/weihnachtswuensche-2023</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Logo_frenz.png</image:loc><image:caption>Logo_frenz</image:caption><image:title>Logo_frenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Weihnachtskarte.svg</image:loc><image:caption>00_frenz-Weihnachtskarte</image:caption><image:title>00_frenz-Weihnachtskarte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Briefmarke-Luzern.png</image:loc><image:caption>02_Briefmarke-Luzern</image:caption><image:title>02_Briefmarke-Luzern</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Weihnachten-Digitale-Karte-BG.jpg</image:loc><image:caption>01_frenz-Weihnachten-Digitale-Karte-BG</image:caption><image:title>01_frenz-Weihnachten-Digitale-Karte-BG</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Durchatmen.png</image:loc><image:caption>00_Durchatmen</image:caption><image:title>00_Durchatmen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/letter-seal-1.svg</image:loc><image:caption>letter-seal-1</image:caption><image:title>letter-seal-1</image:title></image:image><lastmod>2024-08-23</lastmod></url><url><loc>https://www.frenz.ch/71431ed0-d764-4ca4-8cee-7be6eda2594d</loc><lastmod>2025-11-06</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-crm-ein-umfassender-ueberblick-ueber-die-funktionen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><lastmod>2025-08-26</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Google-Ads-Header.svg</image:loc><image:caption>Illustration Person mit Stolzer Haltung und Nr. 1 auf einem Schild im Hintergrund symbolisiert optimale Suchergebnisse dank Inbound und Google Ads</image:caption><image:title>01_frenz-Google-Ads-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/massgescheiderte-Loesungen.jpg</image:loc><image:caption>massgescheiderte-Loesungen</image:caption><image:title>massgescheiderte-Loesungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-inound-700x540.png</image:loc><image:caption>Google-inound-700x540</image:caption><image:title>Google-inound-700x540</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/OK_Erik%20Munder.jpg</image:loc><image:caption>OK_Erik Munder</image:caption><image:title>OK_Erik Munder</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Google-Ads-Einrichtung.svg</image:loc><image:caption>Illustration Person richtet Google Ads Konto ein</image:caption><image:title>00_Illustration-Google-Ads-Einrichtung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Google-Ads-Optimierung.svg</image:loc><image:caption>Illustration Hand mit Smartphone Zielscheibe und Grafiken</image:caption><image:title>00_Illustration-Google-Ads-Optimierung</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/10-gruende-warum-du-google-analytics-einsetzen-solltest</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%201.jpg</image:loc><image:caption>analytics 1</image:caption><image:title>analytics 1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%203.jpg</image:loc><image:caption>analytics 3</image:caption><image:title>analytics 3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%204.jpg</image:loc><image:caption>analytics 4</image:caption><image:title>analytics 4</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Analytics-Blogbeitrag-CTA-jpg.jpeg</image:loc><image:caption>00_Analytics-Blogbeitrag-CTA-jpg</image:caption><image:title>00_Analytics-Blogbeitrag-CTA-jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-00-31-49-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-00-31-49-PM</image:caption><image:title>image-png-Oct-13-2022-07-00-31-49-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Stories-1-1200x675-1.jpg</image:loc><image:caption>00_Instagram-Stories-1-1200x675-1</image:caption><image:title>00_Instagram-Stories-1-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%200.jpg</image:loc><image:caption>analytics 0</image:caption><image:title>analytics 0</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%202.jpg</image:loc><image:caption>analytics 2</image:caption><image:title>analytics 2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-buyer-personas-deine-content-marketing-strategie-beeinflussen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Profil-Marketing-Marie.png</image:loc><image:caption>Profil von Marketing Marie</image:caption><image:title>01_Profil-Marketing-Marie</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_CTA-Buyer-Persona-Download.png</image:loc><image:caption>Buyer Persona Doenload CTA.  Zeigt Illustration einer Person am Laptop, dahinter Stichpunkte und ein angedeutetes Portrait</image:caption><image:title>03_CTA-Buyer-Persona-Download</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><lastmod>2024-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/grid-lucerne-nimmt-das-geschlechter-ungleichgewicht-in-der-tech-branche-ins-visier</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06155.jpg</image:loc><image:caption>DSC06155</image:caption><image:title>DSC06155</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06191.jpg</image:loc><image:caption>DSC06191</image:caption><image:title>DSC06191</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06143.jpg</image:loc><image:caption>DSC06143</image:caption><image:title>DSC06143</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine-Haidan-GRID-Lucerne-01.jpg</image:loc><image:caption>Sabine Haidan spricht beim GRID Lucerne Höck</image:caption><image:title>Sabine-Haidan-GRID-Lucerne-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06103.jpg</image:loc><image:caption>DSC06103</image:caption><image:title>DSC06103</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06202-Verbessert-RR.jpg</image:loc><image:caption>DSC06202-Verbessert-RR</image:caption><image:title>DSC06202-Verbessert-RR</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06099-Verbessert-RR.jpg</image:loc><image:caption>DSC06099-Verbessert-RR</image:caption><image:title>DSC06099-Verbessert-RR</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06019.jpg</image:loc><image:caption>DSC06019</image:caption><image:title>DSC06019</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine%20Haidan%20am%20GRID%20Lucerne%20H%C3%B6ck%201200x960.jpg</image:loc><image:caption>Sabine Haidan am GRID Lucerne Höck 1200x960</image:caption><image:title>Sabine Haidan am GRID Lucerne Höck 1200x960</image:title></image:image><lastmod>2024-06-05</lastmod></url><url><loc>https://www.frenz.ch/blog/aus-hubspots-cms-hub-wird-content-hub-alle-features-im-%C3%BCberblick</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Vergleich-CMS-vs-ContentHub-2.svg</image:loc><image:caption>Tabelle vergleicht CMS Hub und Content Hub</image:caption><image:title>Vergleich-CMS-vs-ContentHub-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Hubspot-Lizenz-Beratung.jpg</image:loc><image:caption>Banner bietet Hilfe bei der Lizenzwahl für HubSpot mit Screenshot der HubSpot Website und Sabine als Ansprechpartnerin</image:caption><image:title>01_CTA-Hubspot-Lizenz-Beratung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Tatutata.jpg</image:loc><image:caption>SEO, SEA, CMS, CTA, TATÜTATA ... Was brauchst du um digital erfolgreich zu sein? Wir beraten dich gern.</image:caption><image:title>01_CTA-Tatutata</image:title></image:image><lastmod>2024-08-16</lastmod></url><url><loc>https://www.frenz.ch/blog/bloggen-mit-strategie-nutzen-fuer-kunden-und-unternehmen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/kundenbewertungen-via-google-business-profile-optimal-nutzen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Screenshot-1.jpg</image:loc><image:caption>Screenshot-1</image:caption><image:title>Screenshot-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://www.frenz.ch/blog/ersetzt-ai-dein-crm-oder-deine-marketingagentur</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-ersetzt-AI-dein-CRM.jpg</image:loc><image:caption>Mensch spielt Schach gegen Roboter</image:caption><image:title>00_Featurebild-ersetzt-AI-dein-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Excel-Chaos.jpg</image:loc><image:caption>Screen HubSpot Marketplace</image:caption><image:title>00_Featurebild-Excel-Chaos</image:title></image:image><lastmod>2026-09-18</lastmod></url><url><loc>https://www.frenz.ch/blog/persona-icp-zielgruppe-warum-kmu-alle-drei-begriffe-kennen-sollten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Persona-ICO-Zielgruppe-Matrjoschka-Infografik.svg</image:loc><image:caption>Technische Zeichnung einer Matrjoschka erklärt Persona, ICP und Zielgruppe</image:caption><image:title>01_Persona-ICO-Zielgruppe-Matrjoschka-Infografik</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2026-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/neuer-standort-frenz-jetzt-an-der-habsburgerstrasse-22-in-luzern</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Content.webp</image:loc><image:caption>frenz!-Team packt an beim Umzug in den neuen Standort</image:caption><image:title>00_Umzug-frenz-Content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.frenz.ch/blog/die-wichtigsten-social-media-plattformen-im-ueberblick</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Social%20Media%20Plattformen.png</image:loc><image:caption>Social Media Plattformen</image:caption><image:title>Social Media Plattformen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><lastmod>2025-09-16</lastmod></url><url><loc>https://www.frenz.ch/blog/neue-hubspot-funktion-flexible-zuordnung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Label-verwalten.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Label-verwalten</image:caption><image:title>Mehrfache-Zuordnung-Label-verwalten</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Label-hinzuf%C3%BCgen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Label-hinzufügen</image:caption><image:title>Mehrfache-Zuordnung-Label-hinzufügen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Unternehmen-ausw%C3%A4hlen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Unternehmen-auswählen</image:caption><image:title>Mehrfache-Zuordnung-Unternehmen-auswählen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-hinzuf%C3%BCgen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-hinzufügen</image:caption><image:title>Mehrfache-Zuordnung-hinzufügen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-06-14</lastmod></url><url><loc>https://www.frenz.ch/webdesign/digitale-karte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Danke.jpg</image:loc><image:caption>00_Karte-Danke</image:caption><image:title>00_Karte-Danke</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Besonderes-Event.jpg</image:loc><image:caption>00_Karte-Besonderes-Event</image:caption><image:title>00_Karte-Besonderes-Event</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Weihnachtskarte-Digital-Titelbild.jpg</image:loc><image:caption>00_Weihnachtskarte-Digital-Titelbild</image:caption><image:title>00_Weihnachtskarte-Digital-Titelbild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Weihnachtskarte-Digital.jpg</image:loc><image:caption>00_Weihnachtskarte-Digital</image:caption><image:title>00_Weihnachtskarte-Digital</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Geburtstag.jpg</image:loc><image:caption>00_Karte-Geburtstag</image:caption><image:title>00_Karte-Geburtstag</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Ostern.jpg</image:loc><image:caption>00_Karte-Ostern</image:caption><image:title>00_Karte-Ostern</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-01-15</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-SEO-Coaching.svg</image:loc><image:caption>Illustration Person erklärt SEO</image:caption><image:title>00_Illustration-SEO-Coaching</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Optimierung.svg</image:loc><image:caption>Illustration Person zeigt, dass Website in Google gefunden wird</image:caption><image:title>00_Illustration-Optimierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-SEO-Audit.svg</image:loc><image:caption>Illustration Person wertet SEO-Analyse auf mit Grafiken</image:caption><image:title>00_Illustration-SEO-Audit</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_SEO-Header.png</image:loc><image:caption>02_SEO-Header</image:caption><image:title>02_SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-SEO-Header.svg</image:loc><image:caption>Illustrationen von 3 Personen die an Suchmaschinenoptimierung arbeiten mit Diagrammen und Notizheft</image:caption><image:title>01_frenz-SEO-Header</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-eine-sunset-policy-deine-e-mail-zustellbarkeit-verbessert</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads/einrichtung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/sophie-peggs.webp</image:loc><image:caption>sophie-peggs</image:caption><image:title>sophie-peggs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-ads-einrichten-700x540.png</image:loc><image:caption>Google-ads-einrichten-700x540</image:caption><image:title>Google-ads-einrichten-700x540</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Illustration-Google-Ads-Einrichtung-Header.svg</image:loc><image:caption>Illustration Person richtet Google Ads Konto ein</image:caption><image:title>02_Illustration-Google-Ads-Einrichtung-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Design%20ohne%20Titel%20(53)-2.png</image:loc><image:caption>Design ohne Titel (53)-2</image:caption><image:title>Design ohne Titel (53)-2</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog-weiterlesen-fuer-mitglieder</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/blog/ranken-ki-generierte-inhalte-schlechter-das-problem-und-die-loesung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Ranking-KI-Featurebild.jpg</image:loc><image:caption>Foto eines Roboters in einem modernen Büro, der vor einem Laptop sitzt. Auf dem Bildschirm ist unscharf ein Suchergebnis von Google zu erkennen. Der Roboter streckt in einer verzweifelten Geste die Arme in den Himmel. Das Bild symbolisiert schlechtes Ranking durch KI-generierte Inhalte</image:caption><image:title>00_Ranking-KI-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_KI-generierte-Texte-erkennen.svg</image:loc><image:caption>Illustration einer Person die auf einen Text auf einem Monitor zeigt. Neben ihr eine geworfene Münze symbolisiert die Treffergenauigkeit beim Erkennen von KI-generierten Texten</image:caption><image:title>01_KI-generierte-Texte-erkennen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vertrauen-Inhalte-KI.svg</image:loc><image:caption>Illustration zweier Hände. Eine zeigt Daumen nach unten, eine deuten auf "-50%". Im Hintergrund vermeintlich KI-generierte Content auf einer Website</image:caption><image:title>00_Vertrauen-Inhalte-KI</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-du-mit-google-analytics-deine-google-ads-kampagnen-optimierst</loc><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-06-00-26-92-PM.png</image:loc><image:caption>image-png-Sep-26-2022-06-00-26-92-PM</image:caption><image:title>image-png-Sep-26-2022-06-00-26-92-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-23-42-77-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-23-42-77-PM</image:caption><image:title>image-png-Oct-13-2022-07-23-42-77-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-05-47-42-61-PM.png</image:loc><image:caption>image-png-Sep-26-2022-05-47-42-61-PM</image:caption><image:title>image-png-Sep-26-2022-05-47-42-61-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-29-32-58-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-29-32-58-PM</image:caption><image:title>image-png-Oct-13-2022-07-29-32-58-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/giphy.webp</image:loc><image:caption>giphy</image:caption><image:title>giphy</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-05-43-16-89-PM.png</image:loc><image:caption>image-png-Sep-26-2022-05-43-16-89-PM</image:caption><image:title>image-png-Sep-26-2022-05-43-16-89-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-06-05-13-38-PM.png</image:loc><image:caption>image-png-Sep-26-2022-06-05-13-38-PM</image:caption><image:title>image-png-Sep-26-2022-06-05-13-38-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><lastmod>2023-06-17</lastmod></url><url><loc>https://www.frenz.ch/blog</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Organisch-oder-Paid.webp</image:loc><image:caption>Eine Katze steht auf einer anderen</image:caption><image:title>00_Organisch-oder-Paid</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Excel-Chaos.jpg</image:loc><image:caption>Screen HubSpot Marketplace</image:caption><image:title>00_Featurebild-Excel-Chaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-ersetzt-AI-dein-CRM.jpg</image:loc><image:caption>Mensch spielt Schach gegen Roboter</image:caption><image:title>00_Featurebild-ersetzt-AI-dein-CRM</image:title></image:image><lastmod>2026-04-23</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-und-die-subdomain-herausforderung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-ALT-Text-1.jpeg</image:loc><image:caption>Ein Bild bei dem einen Alt-Text hinterlegt ist </image:caption><image:title>00_frenz-ALT-Text-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/case-studies</loc><lastmod>2024-09-04</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo/audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_SEO-Audit-Header-1920.png</image:loc><image:caption>00_SEO-Audit-Header-1920</image:caption><image:title>00_SEO-Audit-Header-1920</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Header-SEO-Audit.svg</image:loc><image:caption>Illustration Person wertet SEO-Analyse auf mit Grafiken</image:caption><image:title>00_Illustration-Header-SEO-Audit</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/nie-wieder-nur-webdesign-mein-groesster-fehler-als-designer</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Kosten-Website.jpg</image:loc><image:caption>Text: Was kostet eine Website? Hier erfährst du es. Bild daneben zeigt Illustration eines Website Mockups und Zahnrad-Icons</image:caption><image:title>01_CTA-Kosten-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://www.frenz.ch/datenschutz</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://www.frenz.ch/website/webentwicklung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Tobias%20600x300.jpg</image:loc><image:caption>Programmierer und Usability Spezialist Tobias Balmer</image:caption><image:title>Tobias 600x300</image:title></image:image><lastmod>2024-12-09</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-content-assistant-effektives-content-management</loc><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/HubSpot_Content_Assistent_Blogbeitrag.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Assistent Blogbeitrag</video:title><video:description>HubSpot_Content_Assistent_Blogbeitrag</video:description><video:content_loc>https://www.frenz.ch/hubfs/HubSpot_Content_Assistent_Blogbeitrag.mp4</video:content_loc><video:duration>132</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_conent_assistent_social_media.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Conent Assistent für Social Media</video:title><video:description>hubspot_conent_assistent_social_media</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_conent_assistent_social_media.mp4</video:content_loc><video:duration>41</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_email.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Content Assistent für E-Mail-Marketing</video:title><video:description>hubspot_content_assistent_email</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_email.mp4</video:content_loc><video:duration>40</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/HubSpot_content_assistent_website.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Assistent für die Website</video:title><video:description>HubSpot_content_assistent_website</video:description><video:content_loc>https://www.frenz.ch/hubfs/HubSpot_content_assistent_website.mp4</video:content_loc><video:duration>24</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_titel_metabeschreibung.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Content Assistent Anleitung zum Titel &amp; Metabeschreibung</video:title><video:description>hubspot_content_assistent_titel_metabeschreibung</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_titel_metabeschreibung.mp4</video:content_loc><video:duration>41</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-content-Marketing.jpg</image:loc><image:caption>AI-generiertes Bild davon, wie eine Schildkröte mit Jetpack einer Giraffe Blätter an einem Baum vor der Nase wegschnappt</image:caption><image:title>00_Featurebild-content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><lastmod>2024-05-13</lastmod></url><url><loc>https://www.frenz.ch/kontakt/</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://www.frenz.ch/kontakt/allgemein</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://www.frenz.ch/blog/die-vorteile-des-integrierten-hostings-bei-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-KI-genertierte-Bilder-2026%20(1).webp</image:loc><image:caption>Roboter malt auf Leinwand</image:caption><image:title>00_frenz-KI-genertierte-Bilder-2026 (1)</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-06-09</lastmod></url><url><loc>https://www.frenz.ch/website</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Feature-Bild-Angebot-Webdesign.png</image:loc><image:caption>Illustration Gestaltungsprozess einer Website auf Smartphone und Desktop. Im Hintergrund eine ansteigende Statistik symbolisch für Webdesign, dass verkauft</image:caption><image:title>00_Feature-Bild-Angebot-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistung-Webdesign-Individuelle-Entwicklung.svg</image:loc><image:caption>Illustration individueller Webentwicklung zeigt Person an Laptop, dahinter ein Browserfenster, Zahnräder und Teile von Diagrammen</image:caption><image:title>00_Leistung-Webdesign-Individuelle-Entwicklung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Webdesign-verkauft-Header.svg</image:loc><image:caption>Illustration Gestaltungsprozess einer Website auf Smartphone und Desktop. Im Hintergrund eine ansteigende Statistik symbolisch für Webdesign, dass verkauft</image:caption><image:title>01_Webdesign-verkauft-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistung-Webdesign-Template.svg</image:loc><image:caption>Illustration zeigt Person die  Teile eines Webdesign Templates zusammenbaut</image:caption><image:title>00_Leistung-Webdesign-Template</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-du-schnellstmoeglich-zu-google-analytics-4-wechseln-solltest</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><lastmod>2023-06-17</lastmod></url><url><loc>https://www.frenz.ch/blog/organisch-vs-bezahlt-was-funktioniert-wirklich-auf-social-media</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Organisch-oder-Paid.webp</image:loc><image:caption>Eine Katze steht auf einer anderen</image:caption><image:title>00_Organisch-oder-Paid</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screenshot-Leads-Meta.webp</image:loc><image:caption>Screenshot Meta Leads Grafik</image:caption><image:title>00_Screenshot-Leads-Meta</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><lastmod>2026-09-29</lastmod></url><url><loc>https://www.frenz.ch/blog/analyse-der-kampagnenleistung-was-funktioniert-beim-crm</loc><lastmod>2025-11-13</lastmod></url><url><loc>https://www.frenz.ch/blog/ohne-unternehmenspositionierung-gibts-keine-marketing-strategie</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Unternehmenspositionierung-Workshop.jpg</image:loc><image:caption>Sabine Haidan bei Unternehmenspositionierungs-Workshop</image:caption><image:title>01_Unternehmenspositionierung-Workshop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><lastmod>2026-05-01</lastmod></url><url><loc>https://www.frenz.ch/blog/jetzt-auch-f%C3%BCr-unternehmen-mit-kleinem-budget-cms-hub-starter</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/6dc51964-aee1-43e9-98a3-5e0be0801d09</loc><lastmod>2025-12-18</lastmod></url><url><loc>https://www.frenz.ch/blog/welche-informationen-gehoeren-in-den-footer-der-website</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/was-kosten-meta-ads-in-der-schweiz</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kosten-Meta-Ads-Kampagnenziel.webp</image:loc><image:caption>Screenshot Kampagnenziel Meta Ads</image:caption><image:title>Kosten-Meta-Ads-Kampagnenziel</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kosten-Meta-Ads-Minimum.webp</image:loc><image:caption>Screenshot Minimalkosten Meta Ads Anzeige</image:caption><image:title>Kosten-Meta-Ads-Minimum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-05-22</lastmod></url><url><loc>https://www.frenz.ch/angebot/hubspot-partner-agentur</loc><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Partner-01.png</image:loc><image:caption>HubSpot Solutions Partner Gold Badge</image:caption><image:title>HubSpot-Partner-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Operations-Hub.png</image:loc><image:caption>HubSpot-Operations-Hub</image:caption><image:title>HubSpot-Operations-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Marketin-Hub.png</image:loc><image:caption>HubSpot-Marketin-Hub</image:caption><image:title>HubSpot-Marketin-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Enterprise-01.png</image:loc><image:caption>Enterprise-01</image:caption><image:title>Enterprise-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-CMS-Hub.png</image:loc><image:caption>HubSpot-CMS-Hub</image:caption><image:title>HubSpot-CMS-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Sales-Hub.png</image:loc><image:caption>HubSpot-Sales-Hub</image:caption><image:title>HubSpot-Sales-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Starter-01.png</image:loc><image:caption>Starter-01</image:caption><image:title>Starter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Professional-01.png</image:loc><image:caption>Professional-01</image:caption><image:title>Professional-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Service-Hub.png</image:loc><image:caption>HubSpot-Service-Hub</image:caption><image:title>HubSpot-Service-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-CRM--01.png</image:loc><image:caption>HubSpot-CRM--01</image:caption><image:title>HubSpot-CRM--01</image:title></image:image><lastmod>2025-03-04</lastmod></url><url><loc>https://www.frenz.ch/angebot/hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Partner-01.png</image:loc><image:caption>HubSpot Solutions Partner Gold Badge</image:caption><image:title>HubSpot-Partner-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-Solutions-Partner-Golf.svg</image:loc><image:caption>HubSpot Solutions Partner Gold Badge für frenz!</image:caption><image:title>00_HubSpot-Solutions-Partner-Golf</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Coaching%201920x960.jpg</image:loc><image:caption>Coaching 1920x960</image:caption><image:title>Coaching 1920x960</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://www.frenz.ch/blog/google-business-profile-diese-neuen-funktionen-solltest-du-kennen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Bildschirmfoto_google%20Bussinesprofile.ch-2.jpg</image:loc><image:caption>Bildschirmfoto_google Bussinesprofile.ch-2</image:caption><image:title>Bildschirmfoto_google Bussinesprofile.ch-2</image:title></image:image><lastmod>2025-07-23</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ist-eine-instagram-ads-kampagne-so-aufwendig</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Ads-Aufwand.jpg</image:loc><image:caption>lächelnde, blonde Person mit orangener Mütze schaut auf Instagram ihres Smartphones, davor angedeutete Schritte zur Schaltung von Ads. Im Hintergrund Emoticons und Herzen</image:caption><image:title>00_Instagram-Ads-Aufwand</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/google-business-profile-5-schritte-zur-lokalen-sichtbarkeit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/W%C3%B6rterwolke.png</image:loc><image:caption>Wörterwolke</image:caption><image:title>Wörterwolke</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2025-06-24</lastmod></url><url><loc>https://www.frenz.ch/blog/wichtige-information-aenderungen-bei-hubspot-ctas</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675</image:caption><image:title>00_5-neue-Funktioonen-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/newsletter</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-02-10</lastmod></url><url><loc>https://www.frenz.ch/angebote/digital-marketing-audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.frenz.ch/weihnachtswuensche-2023-projekte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/letter-seal-1.svg</image:loc><image:caption>letter-seal-1</image:caption><image:title>letter-seal-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Weihnachten-Digitale-Karte-BG.jpg</image:loc><image:caption>01_frenz-Weihnachten-Digitale-Karte-BG</image:caption><image:title>01_frenz-Weihnachten-Digitale-Karte-BG</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Durchatmen.png</image:loc><image:caption>00_Durchatmen</image:caption><image:title>00_Durchatmen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Logo_frenz.png</image:loc><image:caption>Logo_frenz</image:caption><image:title>Logo_frenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Weihnachtskarte.svg</image:loc><image:caption>00_frenz-Weihnachtskarte</image:caption><image:title>00_frenz-Weihnachtskarte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Briefmarke-Luzern.png</image:loc><image:caption>02_Briefmarke-Luzern</image:caption><image:title>02_Briefmarke-Luzern</image:title></image:image><lastmod>2024-08-23</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/7b6140f5-5a75-478d-87e1-0a966fc26b56</loc><lastmod>2025-12-22</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-hubspot-die-perfekte-wahl-fuer-ihre-unternehmenswebseite-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CTA-Webdesign-by-frenz.jpg</image:loc><image:caption>CTA für die frenz! Seite Webdesign &amp; Webentwicklung</image:caption><image:title>00_CTA-Webdesign-by-frenz</image:title></image:image><lastmod>2023-06-12</lastmod></url><url><loc>https://www.frenz.ch/referenzen-logo-design</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Stoessel.png</image:loc><image:caption>00_frenz-Referenz-Stoessel</image:caption><image:title>00_frenz-Referenz-Stoessel</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-YF.png</image:loc><image:caption>00_frenz-Referenz-YF</image:caption><image:title>00_frenz-Referenz-YF</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Stagefox.png</image:loc><image:caption>00_frenz-Referenz-Stagefox</image:caption><image:title>00_frenz-Referenz-Stagefox</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-PB.png</image:loc><image:caption>00_frenz-Referenz-PB</image:caption><image:title>00_frenz-Referenz-PB</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-ADSS.png</image:loc><image:caption>00_frenz-Referenz-ADSS</image:caption><image:title>00_frenz-Referenz-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Referenzen-Logodesign-1200x630.png</image:loc><image:caption>00_Referenzen-Logodesign-1200x630</image:caption><image:title>00_Referenzen-Logodesign-1200x630</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-NTC.png</image:loc><image:caption>00_frenz-Referenz-NTC</image:caption><image:title>00_frenz-Referenz-NTC</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Kartnoguru.png</image:loc><image:caption>00_frenz-Referenz-Kartnoguru</image:caption><image:title>00_frenz-Referenz-Kartnoguru</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Ute-Ulrichsohn.png</image:loc><image:caption>00_frenz-Referenz-Ute-Ulrichsohn</image:caption><image:title>00_frenz-Referenz-Ute-Ulrichsohn</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Luxbev.png</image:loc><image:caption>00_frenz-Referenz-Luxbev</image:caption><image:title>00_frenz-Referenz-Luxbev</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Adminspielplatz.png</image:loc><image:caption>00_frenz-Referenz-Adminspielplatz</image:caption><image:title>00_frenz-Referenz-Adminspielplatz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Referenzen-Logodesign.png</image:loc><image:caption>00_Referenzen-Logodesign</image:caption><image:title>00_Referenzen-Logodesign</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/podcast-der-unternehmer-und-das-marke-tier</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Cover-DUUDMT-Feature-Bild.jpg</image:loc><image:caption>Alte Musik-Kassette in Pink auf pinkem Hintergrund auf der handschriftlich steht: "Der Unternehmer und das Marke-Tier" Name des Podcasts von frenz</image:caption><image:title>00_Cover-DUUDMT-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Podcast%20frenz%20Host%20Daniel%20J%C3%A4ggli.jpg</image:loc><image:caption>Podcast frenz Host Daniel Jäggli</image:caption><image:title>Podcast frenz Host Daniel Jäggli</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Cover-DUUDMT-Website.jpg</image:loc><image:caption>Alte Musik-Kassette in Pink auf pinkem Hintergrund auf der handschriftlich steht: "Der Unternehmer und das Marke-Tier" Name des Podcasts von frenz</image:caption><image:title>00_Cover-DUUDMT-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Podcast%20frenz%20Host%20Sabine%20Haidan.jpg</image:loc><image:caption>Podcast frenz Host Sabine Haidan</image:caption><image:title>Podcast frenz Host Sabine Haidan</image:title></image:image><lastmod>2025-11-22</lastmod></url><url><loc>https://www.frenz.ch/blog/7-gruende-warum-ein-blog-fuer-dein-business-unverzichtbar-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><lastmod>2023-06-05</lastmod></url><url><loc>https://www.frenz.ch/blog/crm-statt-excel-chaos-effiziente-kundenverwaltung-leicht-gemacht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_SLA-Website.svg</image:loc><image:caption>Illustration einer website die vor einem Laptop sitzt, Browser im Hintergrund und Charts deuten strategische Arbeit an Website an</image:caption><image:title>01_SLA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Excel-Chaos.jpg</image:loc><image:caption>Screen HubSpot Marketplace</image:caption><image:title>00_Featurebild-Excel-Chaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><lastmod>2026-09-18</lastmod></url><url><loc>https://www.frenz.ch/blog/glossar-fuer-webdesign-die-wichtigsten-begriffe-erklaert</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Webdesign-frenz-1200x675.jpg</image:loc><image:caption>01_Blogbeitrag-Webdesign-frenz-1200x675</image:caption><image:title>01_Blogbeitrag-Webdesign-frenz-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-CTA-Website.jpg</image:loc><image:caption>01_frenz-CTA-Website</image:caption><image:title>01_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_frenz-CTA-Website.jpg</image:loc><image:caption>02_frenz-CTA-Website</image:caption><image:title>02_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-CTA-Website.jpg</image:loc><image:caption>00_frenz-CTA-Website</image:caption><image:title>00_frenz-CTA-Website</image:title></image:image><lastmod>2023-02-10</lastmod></url><url><loc>https://www.frenz.ch/blog/barrierefreiheit-in-der-digitalen-welt</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blogbeitrag_was%20ist%20SEO.png</image:loc><image:caption>Buchstaben ergeben das Wort SEO</image:caption><image:title>Blogbeitrag_was ist SEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Barrierefreiheit-Digital-1200x675.jpg</image:loc><image:caption>00_Barrierefreiheit-Digital-1200x675</image:caption><image:title>00_Barrierefreiheit-Digital-1200x675</image:title></image:image><lastmod>2023-06-27</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-ein-blog-und-welche-rolle-spielt-er-in-der-inbound-methodik</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/website/webdesign</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Webdesign-Header.svg</image:loc><image:caption>Illustration responsive Webdesign Konzeption</image:caption><image:title>01_Webdesign-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Julian-Fuchs.jpg</image:loc><image:caption>Portrait Julian Fuchs</image:caption><image:title>02_Julian-Fuchs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Conversion-Optimierung.svg</image:loc><image:caption>Illustration für Conversion Optimierung zeigt Personen, die Grafiken auswerten</image:caption><image:title>02_Conversion-Optimierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Responsive-Design.svg</image:loc><image:caption>Illustration für Responsive Webdesign zeigt Personen, die eine Website auf Laptop und Smartphone bedienen</image:caption><image:title>01_Responsive-Design</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Individuelles-dersign.svg</image:loc><image:caption>Illustration für individuelles Webdesign</image:caption><image:title>01_Individuelles-dersign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Webdesign-B2B-Feature-Bild.png</image:loc><image:caption>frenz! Logo auf pinkem Hintergrund, daneben Illustration zeigt Konzeption und Design für individuelles Webdesign</image:caption><image:title>00_Webdesign-B2B-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Benutzer-zentriert.svg</image:loc><image:caption>Grafik illustriert benutzerzentriertes Webdesign</image:caption><image:title>01_Benutzer-zentriert</image:title></image:image><lastmod>2026-08-13</lastmod></url><url><loc>https://www.frenz.ch/blog/11-wege-um-mit-deiner-e-mail-professionalitaet-zu-punkten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><lastmod>2023-09-04</lastmod></url><url><loc>https://www.frenz.ch/blog/haeufige-fehler-beim-google-business-profile-und-wie-man-sie-vermeidet</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Stop.jpg</image:loc><image:caption>Eine Frau kreuzt ihre Arme vor ihrem Körper, als würde sie ein Zeichen des Widerstands, der Ablehnung oder des Schutzes machen. Ihr Gesichtsausdruck ist entschlossen oder ernst.</image:caption><image:title>Stop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google.jpg</image:loc><image:caption>Handy mit Google Startseite auf rotem Hintergrund liegend</image:caption><image:title>Google</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-04-16</lastmod></url><url><loc>https://www.frenz.ch/blog/so-richtest-du-dein-google-business-profile-ein</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Maps%20Karte.jpg</image:loc><image:caption>Eine Hand hält ein Smartphone, auf dessen Bildschirm eine Google-Maps-Karte mit einer Markierung in Crouch End angezeigt wird. Auf dem Display ist eine Wegbeschreibung zu 'Morley Butchers' mit einer 4,9-Sterne-Bewertung und den Öffnungszeiten zu sehen.</image:caption><image:title>Google Maps Karte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik%20Anmeldung.png</image:loc><image:caption>Grafik Anmeldung</image:caption><image:title>Grafik Anmeldung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Marketing-Umfrage-2025.jpg</image:loc><image:caption>Banner für frenz! Marketing Umfrage. Frau stützt ihren Kopf und schaut auf Laptop</image:caption><image:title>01_CTA-Marketing-Umfrage-2025</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2025-05-09</lastmod></url><url><loc>https://www.frenz.ch/blog/social-media-strategie-warum-dein-unternehmen-sie-unbedingt-braucht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_SLA-strategisches-Marketing.svg</image:loc><image:caption>Illustration einer Person, die etwas plant. Darum Andeutungen von Browser, Bild, Sprechblasen und Mindmap</image:caption><image:title>01_SLA-strategisches-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Content-Google-Profil.png</image:loc><image:caption>Illustration einer Person, die auf Scooter zu Geschäft fährt. Vor ihr eine Google Maps Darstellung mit Bewertung aus dem Google Profil</image:caption><image:title>01_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://www.frenz.ch/impressum</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://www.frenz.ch/blog/positionierung-und-persona</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Loop.svg</image:loc><image:caption>Grafik zeigt Positionierung und Persona im Loop</image:caption><image:title>00_Positionierung-Persona-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Warum-Positionierung-wichtiger-wird.svg</image:loc><image:caption>Grafik zeigt KI-Bot, Suchen und scrollende Hand</image:caption><image:title>00_Warum-Positionierung-wichtiger-wird</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/260430_Thumbnail%20Positionierung%20und%20Persona.png</image:loc><image:caption>260430_Thumbnail Positionierung und Persona</image:caption><image:title>260430_Thumbnail Positionierung und Persona</image:title></image:image><lastmod>2026-08-18</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11</loc><lastmod>2025-10-24</lastmod></url><url><loc>https://www.frenz.ch/blog/news-vs-blog-was-ist-der-unterschied</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960.jpg</image:loc><image:caption>00_News-vs-Blog-1920x960</image:caption><image:title>00_News-vs-Blog-1920x960</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/bilder-mit-ki-erstellen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Screenshot-Shopify-Blog.webp</image:loc><image:caption>Screenshot Blog Shopify</image:caption><image:title>01_Screenshot-Shopify-Blog</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Gegenstand-Original-2026.webp</image:loc><image:caption>KI-generiertes Bild. Links leeres Boot, recht Menschen im Wasser</image:caption><image:title>01_Gegenstand-Original-2026</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Gegenstand-Original.jpg</image:loc><image:caption>01_Gegenstand-Original</image:caption><image:title>01_Gegenstand-Original</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-KI-genertierte-Bilder-2026%20(1).webp</image:loc><image:caption>Roboter malt auf Leinwand</image:caption><image:title>00_frenz-KI-genertierte-Bilder-2026 (1)</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Portrait-KI.jpg</image:loc><image:caption>00_Portrait-KI</image:caption><image:title>00_Portrait-KI</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://www.frenz.ch/blog/smarte-webseiten-mit-smart-content</loc><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-abfrageparameter-2.jpg</image:loc><image:caption>blog-smart-content-abfrageparameter-2</image:caption><image:title>blog-smart-content-abfrageparameter-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-1.jpg</image:loc><image:caption>blog-smart-content-multilang-1</image:caption><image:title>blog-smart-content-multilang-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-1.jpg</image:loc><image:caption>blog-smart-content-mobile-device-1</image:caption><image:title>blog-smart-content-mobile-device-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_mitreissendes-Webinar-1200x675%20Kopie-1.jpg</image:loc><image:caption>00_mitreissendes-Webinar-1200x675 Kopie-1</image:caption><image:title>00_mitreissendes-Webinar-1200x675 Kopie-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-1.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-1</image:caption><image:title>blog-smart-content-verlinkt-von-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-2.jpg</image:loc><image:caption>blog-smart-content-multilang-2</image:caption><image:title>blog-smart-content-multilang-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-3.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-3</image:caption><image:title>blog-smart-content-kontaktlisten-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-3.jpg</image:loc><image:caption>blog-smart-content-mobile-device-3</image:caption><image:title>blog-smart-content-mobile-device-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-abfrageparameter-1.jpg</image:loc><image:caption>blog-smart-content-abfrageparameter-1</image:caption><image:title>blog-smart-content-abfrageparameter-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-2.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-2</image:caption><image:title>blog-smart-content-kontaktlisten-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-3.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-3</image:caption><image:title>blog-smart-content-verlinkt-von-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-2.jpg</image:loc><image:caption>blog-smart-content-mobile-device-2</image:caption><image:title>blog-smart-content-mobile-device-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-2.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-2</image:caption><image:title>blog-smart-content-verlinkt-von-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-1.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-1</image:caption><image:title>blog-smart-content-kontaktlisten-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-3.jpg</image:loc><image:caption>blog-smart-content-multilang-3</image:caption><image:title>blog-smart-content-multilang-3</image:title></image:image><lastmod>2023-03-02</lastmod></url><url><loc>https://www.frenz.ch/blog/5-schritte-zum-erfolgreichen-website-relaunch-fuer-it-dienstleister</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_00_Blogbeitrag-Schritte-Relaunch-1200x675.jpg</image:loc><image:caption>Person mit pinken Schuhen läuft eine blaue Treppe hoch</image:caption><image:title>00_00_Blogbeitrag-Schritte-Relaunch-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-SEO-Audit.jpg</image:loc><image:caption>SEO-Audit von Profis. Zeigt Illustration mit 3 Personen, die Analyse durchführen</image:caption><image:title>01_CTA-SEO-Audit</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik-Leads-Kunden-01.svg</image:loc><image:caption>Grafik zeigt Webiste mit Wasserhahn. Aus Wasserhahn kommen Leads, Verkauf macht Leads zu Kunden</image:caption><image:title>Grafik-Leads-Kunden-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/campaign-creators-pypeCEaJeZY-unsplash-1.jpg</image:loc><image:caption>Person welche eine Analyse macht</image:caption><image:title>campaign-creators-pypeCEaJeZY-unsplash-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Kosten-Website.jpg</image:loc><image:caption>Text: Was kostet eine Website? Hier erfährst du es. Bild daneben zeigt Illustration eines Website Mockups und Zahnrad-Icons</image:caption><image:title>01_CTA-Kosten-Website</image:title></image:image><lastmod>2024-07-01</lastmod></url><url><loc>https://www.frenz.ch/blog/datenchaos-vermeiden-so-bleibt-dein-crm-sauber-und-aktuell</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://www.frenz.ch/blog/datensicherheit-in-hubspot-priorisieren</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-02-1.jpg</image:loc><image:caption>Step-02-1</image:caption><image:title>Step-02-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-01-1.jpg</image:loc><image:caption>Step-01-1</image:caption><image:title>Step-01-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-03-1.jpg</image:loc><image:caption>Step-03-1</image:caption><image:title>Step-03-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-05-1.jpg</image:loc><image:caption>Step-05-1</image:caption><image:title>Step-05-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-04-1.jpg</image:loc><image:caption>Step-04-1</image:caption><image:title>Step-04-1</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/vorteile-von-crm-warum-excel-nicht-ausreicht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><lastmod>2025-07-15</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-ai-web-assistent</loc><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-2.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-site-editor.jpg</image:loc><image:caption>HubSpot AI Website Generator</image:caption><image:title>hubspot-ai-website-generator-site-editor</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-1.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675.jpg</image:loc><image:caption>HubSpot / HubSbot Logo neben kleinem Roboterkopf</image:caption><image:title>00_frenz-HubSpot-AI-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_00_Blogbeitrag-Schritte-Relaunch-1200x675.jpg</image:loc><image:caption>Person mit pinken Schuhen läuft eine blaue Treppe hoch</image:caption><image:title>00_00_Blogbeitrag-Schritte-Relaunch-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-3.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-generated-content.jpg</image:loc><image:caption>HubSpot AI Website Generator generated content</image:caption><image:title>hubspot-ai-website-generator-generated-content</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/blog/ai-killed-the-google-star-was-kmu-jetzt-fuer-seo-wissen-sollten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Apr-23-2026-05-24-50-6637-PM.png</image:loc><image:caption>image-png-Apr-23-2026-05-24-50-6637-PM</image:caption><image:title>image-png-Apr-23-2026-05-24-50-6637-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/ChatGPT%20Image%2025.%20Apr.%202026%2c%2017_04_48.png</image:loc><image:caption>ChatGPT Image 25. Apr. 2026, 17_04_48</image:caption><image:title>ChatGPT Image 25. Apr. 2026, 17_04_48</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://www.frenz.ch/blog/alt-text-in-bildern-hinzufuegen-die-neue-funktion-von-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_4.png</image:loc><image:caption>Anleitung in HubSpot, damit man die Alt-Text-Beschreibung hinzufügen kann</image:caption><image:title>Blog_Alt-Text_Anleitung_4</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_1.png</image:loc><image:caption>Anleitung in HubSpot, damit man das auf Allgemeine Informationen eines Bildes kommt</image:caption><image:title>Blog_Alt-Text_Anleitung_1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-ALT-Text-1.jpeg</image:loc><image:caption>Ein Bild bei dem einen Alt-Text hinterlegt ist </image:caption><image:title>00_frenz-ALT-Text-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/campaign-creators-pypeCEaJeZY-unsplash-1.jpg</image:loc><image:caption>Person welche eine Analyse macht</image:caption><image:title>campaign-creators-pypeCEaJeZY-unsplash-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_3.png</image:loc><image:caption>Anleitung in HubSpot, damit man das auf Allgemeine Informationen eines Bildes kommt</image:caption><image:title>Blog_Alt-Text_Anleitung_3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_2.png</image:loc><image:caption>Anleitung in HubSpot, damit man die Alt-Text-Beschreibung hinzufügen kann</image:caption><image:title>Blog_Alt-Text_Anleitung_2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><lastmod>2023-04-12</lastmod></url><url><loc>https://www.frenz.ch/blog/instagram-stories-gestalten-wie-die-generation-z-teil-1</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Barrierefreiheit-Digital-1200x675.jpg</image:loc><image:caption>00_Barrierefreiheit-Digital-1200x675</image:caption><image:title>00_Barrierefreiheit-Digital-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Stories-1-1200x675-1.jpg</image:loc><image:caption>00_Instagram-Stories-1-1200x675-1</image:caption><image:title>00_Instagram-Stories-1-1200x675-1</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/sla-marketing-kmu</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_Header-SLA-Marketing-Plus.svg</image:loc><image:caption>Illustration 2 Marketer mit Puzzleteilen vor Website</image:caption><image:title>03_Header-SLA-Marketing-Plus</image:title></image:image><lastmod>2026-08-11</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-sich-lehrstellen-effektiv-mit-instagram-ads-bewerben-lassen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-QA.jpg</image:loc><image:caption>Vorschaubild Instagram für Story QA-Lehrnende</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-QA</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-Lehrtag.jpg</image:loc><image:caption>Vorschaubild Instagram Post für Video zu Lehrstelle</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-Lehrtag</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-Bewerbungstipps.jpg</image:loc><image:caption>Vorschaubild Instagram Bewerbungstipps Lehrstelle</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-Bewerbungstipps</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/angebot/google-analytics/umstellung-auf-ga4</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Angebot-GA4-1200x400.jpg</image:loc><image:caption>Angebot-GA4-1200x400</image:caption><image:title>Angebot-GA4-1200x400</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics_720x520.png</image:loc><image:caption>analytics_720x520</image:caption><image:title>analytics_720x520</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Social_Media_eine_Qual600x400.jpg</image:loc><image:caption>Laptop der Google Tools aufzeigt</image:caption><image:title>Social_Media_eine_Qual600x400</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-06-11</lastmod></url><url><loc>https://www.frenz.ch/webdesign/fuer-it-dienstleister</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Performance.png</image:loc><image:caption>Performance</image:caption><image:title>Performance</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-NTC-01.jpg</image:loc><image:caption>Start- und Detailseite von NTC auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-NTC-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Konkurrenz.png</image:loc><image:caption>Konkurrenz</image:caption><image:title>Konkurrenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/slone-weiss-01.png</image:loc><image:caption>sl.one</image:caption><image:title>slone-weiss-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Header-It-Dienstleister-Redesign-01.png</image:loc><image:caption>Grafik ei9ner Website mit verschiedenen Elementen auf Desktop und Mobile</image:caption><image:title>Header-It-Dienstleister-Redesign-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/ICPRO-weiss.png</image:loc><image:caption>ICPRO</image:caption><image:title>ICPRO-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sales.png</image:loc><image:caption>Sales</image:caption><image:title>Sales</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ADSS.jpg</image:loc><image:caption>Start- und About-Seite von ADSS auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/secnovum-weiss.png</image:loc><image:caption>secnovum</image:caption><image:title>secnovum-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SmartIT-01.jpg</image:loc><image:caption>Start- und Blogseite von SmartIT auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-SmartIT-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Featurebild-It-Dienstleister-Redesign.png</image:loc><image:caption>Grafik einer Website mit verschiedenen Elementen auf Desktop und Mobile</image:caption><image:title>Featurebild-It-Dienstleister-Redesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-Leuchter-01.jpg</image:loc><image:caption>Start- und Newsseite von Leuchter IT Solutions auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-Leuchter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/NTC-weiss.png</image:loc><image:caption>Nationales Testinstitut für Cybersicherheit</image:caption><image:title>NTC-weiss</image:title></image:image><lastmod>2025-04-11</lastmod></url><url><loc>https://www.frenz.ch/blog/marketingkontaktstatus-in-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Bild2.png</image:loc><image:caption>Bild2</image:caption><image:title>Bild2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Marketingkontakt-1200x675-1.jpg</image:loc><image:caption>00_Marketingkontakt-1200x675-1</image:caption><image:title>00_Marketingkontakt-1200x675-1</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/vom-screen-design-zur-fertigen-webseite</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Header-Google-Profil.jpg</image:loc><image:caption>Person hält smartphone, dass das Google Profil eines Unternehmens anzeigt</image:caption><image:title>00_Header-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Sytleguide.webp</image:loc><image:caption>Vorschau Styleguide von frenz!</image:caption><image:title>00_Screendesign-zu-Web-Sytleguide</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Module.webp</image:loc><image:caption>Designmodule in HubSpot</image:caption><image:title>00_Screendesign-zu-Web-Module</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Fokus-Nutzung.webp</image:loc><image:caption>Screenshot Modul Card in HubSpot in der Nutzung</image:caption><image:title>00_Screendesign-zu-Web-Fokus-Nutzung</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://www.frenz.ch/blog/ai-im-marketing-mensch-maschine-im-perfekten-einklang</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-seo-warum-ist-es-wichtig-worauf-musst-du-dabei-achten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/undefined.png</image:loc><image:caption>undefined</image:caption><image:title>undefined</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-3.png</image:loc><image:caption>image-png-3</image:caption><image:title>image-png-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Was-ist-seo-760x300.jpg</image:loc><image:caption>00_frenz-Was-ist-seo-760x300</image:caption><image:title>00_frenz-Was-ist-seo-760x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blogbeitrag_was%20ist%20SEO.png</image:loc><image:caption>Buchstaben ergeben das Wort SEO</image:caption><image:title>Blogbeitrag_was ist SEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><lastmod>2023-08-25</lastmod></url><url><loc>https://www.frenz.ch/team</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Teamsseite-Header.svg</image:loc><image:caption>Illustration 3 Personen durchsuchen Inhalte als Symbolbild für viel Expertise auf Website</image:caption><image:title>00_Teamsseite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Tobias%20600x300.jpg</image:loc><image:caption>Programmierer und Usability Spezialist Tobias Balmer</image:caption><image:title>Tobias 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Erik%20600x300.jpg</image:loc><image:caption>Portrait SEO-Spezialist Erik Munder</image:caption><image:title>Erik 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sonja%20600x300.jpg</image:loc><image:caption>Sonja 600x300</image:caption><image:title>Sonja 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine-Haidan.jpg</image:loc><image:caption>Portrait Marketingexpertin Sabine Haidan</image:caption><image:title>Sabine-Haidan</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Pascal%20600x300.webp</image:loc><image:caption>Pascal 600x300</image:caption><image:title>Pascal 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Daniel%20600x300.jpg</image:loc><image:caption>Daniel 600x300</image:caption><image:title>Daniel 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Andreas-Wolf-1.webp</image:loc><image:caption>Andreas-Wolf-1</image:caption><image:title>Andreas-Wolf-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Shana-Meister-1.webp</image:loc><image:caption>Shana-Meister-1</image:caption><image:title>Shana-Meister-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Julian-Fuchs.webp</image:loc><image:caption>02_Julian-Fuchs</image:caption><image:title>02_Julian-Fuchs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Coworking-Ueber-uns-Luis.webp</image:loc><image:caption>Portrait Luis Blaser</image:caption><image:title>00_Coworking-Ueber-uns-Luis</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Angelo%20600x300.jpg</image:loc><image:caption>Angelo 600x300</image:caption><image:title>Angelo 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Eliane%20Portrait.webp</image:loc><image:caption>Eliane Portrait</image:caption><image:title>Eliane Portrait</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.frenz.ch/aeo-audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-SEO-Header.svg</image:loc><image:caption>Illustrationen zweier Personen die an Suchmaschinenoptimierung arbeiten mit Laptop und Lupe und Diagrammen</image:caption><image:title>00_frenz-SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Partner-AEO-AI.svg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Dazu entspannte und begeisterte Menschen</image:caption><image:title>01_Partner-AEO-AI</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-befindet-sich-digitales-marketing-2025-im-umbruch</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Infografik-Social-Media-Kaufeinfluss-01.svg</image:loc><image:caption>Illustration zeigt wie alle Generation bei Kauf oder Inanspruchnahme einer Dienstleistung durch Social Media beeinflusst werden</image:caption><image:title>Infografik-Social-Media-Kaufeinfluss-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Marketing-Umbruch-2025.jpg</image:loc><image:caption>Auf einem Notizheft mit der Überschrift "Marketing 2025" sind Würfel mit Buchstaben die wahlweise CHANGE oder CHANCE ergeben</image:caption><image:title>00_Marketing-Umbruch-2025</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Webdesign-frenz-1200x675.jpg</image:loc><image:caption>01_Blogbeitrag-Webdesign-frenz-1200x675</image:caption><image:title>01_Blogbeitrag-Webdesign-frenz-1200x675</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/was-genau-ist-eigentlich-digitales-marketing</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/blog/die-vielfalt-von-blogs-ein-ueberblick-ueber-ihre-formen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><lastmod>2023-06-21</lastmod></url><url><loc>https://www.frenz.ch/blog/10-tipps-zur-gestaltung-unterhaltsamer-webinare</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Depositphotos_378523810_S-jpg.jpeg</image:loc><image:caption>Depositphotos_378523810_S-jpg</image:caption><image:title>Depositphotos_378523810_S-jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_mitreissendes-Webinar-1200x675%20Kopie-1.jpg</image:loc><image:caption>00_mitreissendes-Webinar-1200x675 Kopie-1</image:caption><image:title>00_mitreissendes-Webinar-1200x675 Kopie-1</image:title></image:image><lastmod>2023-03-02</lastmod></url><url><loc>https://www.frenz.ch/blog/ga4-vs-hubspot-warum-die-zahlen-immer-unterschiedlich-sind</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/16_crm-vertrieb-service-analyse.svg</image:loc><image:caption>Illustration einer Hand in der sich verschiedene Kanäle bündeln wie CRM, Vertrieb, Service und Analyse</image:caption><image:title>16_crm-vertrieb-service-analyse</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-10-31</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo/audit/uebersicht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/angebot/effektive-workshops</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-04-28</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-unterscheidet-sich-ein-blog-von-anderen-teilen-deiner-webseite</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-06-05</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-cta-engagement-konversion-und-webseiten-performance</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-die-ideale-laufzeit-f%C3%BCr-meta-ads-facebook</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Meta-Ads-Enddatum.webp</image:loc><image:caption>Screenshot Enddatum Meta Ad</image:caption><image:title>Meta-Ads-Enddatum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Meta-Ads-Kampagnenstruktur.webp</image:loc><image:caption>Überblick Kampagnenstruktur Meta Ads</image:caption><image:title>00_Meta-Ads-Kampagnenstruktur</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Meta-Ads-Lernphase.webp</image:loc><image:caption>Screenshot Meta Ads Lernphase</image:caption><image:title>Meta-Ads-Lernphase</image:title></image:image><lastmod>2026-08-10</lastmod></url><url><loc>https://www.frenz.ch</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Automatisierung.svg</image:loc><image:caption>3 Personen stehen selbstbewusst vor Zahnrädern, halten Tablet und Papier in der Hand. symbolisch für Integration von AI in Arbeitsprozesse</image:caption><image:title>00_Methode-Fokus-Automatisierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Sparring.svg</image:loc><image:caption>Illustration zweier Personen in Sprechblasen, eine trägt Headset in frenz-Pink</image:caption><image:title>00_Leistungen-Sparring</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Growth-Driven.svg</image:loc><image:caption>Illustration die auf eine Rakete deutet, die aus einem Laptop startet symbolisch für Growth-Driven-Webdesign</image:caption><image:title>00_Leistungen-Growth-Driven</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_quote-pink.svg</image:loc><image:caption>Anführungszeichen Pink</image:caption><image:title>02_quote-pink</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Content.svg</image:loc><image:caption>Illustration zeigt Person, die mit ihren Händen etwas fokussiert, um sie herum Content wie Text und Bilder symbolisch für Kampagnen mit besserem Content</image:caption><image:title>00_Methode-Fokus-Content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-start-featurebild.jpg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Als Symbol für AEO und andere Leistungen von frenz!</image:caption><image:title>00_frenz-start-featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Inbound-Neu.svg</image:loc><image:caption>Illustration für neugedachtes Inbound Marketing zeigt mehrere Hände die Smartphone, Stift und KI-Eingabefeld halten</image:caption><image:title>00_Leistungen-Inbound-Neu</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Marketing-Automatiopn.svg</image:loc><image:caption>Illustration einer Hand mit Zahnrad dahinter. Über Hand schweben, symbolisch für Marketing und Sales-Automation User-Icon, Geld, Sprechblase und Glühbirne</image:caption><image:title>00_Leistungen-Marketing-Automatiopn</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Positionierung.svg</image:loc><image:caption>Illustration einer Person, die mit Laptop in einer Sprechblase sitzt. Sprechblase zeigt in den Mittelpunkt einer Zielscheibe. Symbolische für starke Markenpositionierung</image:caption><image:title>00_Methode-Fokus-Positionierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Wachstum.svg</image:loc><image:caption>Illustrationen umgeben von Statistiken, eine am Laptop. Die andere zeigt auf Grafen die Wachstum andeuten</image:caption><image:title>00_Methode-Fokus-Wachstum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Enablement.svg</image:loc><image:caption>Illustration zeigt Hand, die ein Boot anschiebt auf dem eine selbstbewusste Person mit Fernrohr steht, symbolisch für Enablement</image:caption><image:title>00_Methode-Fokus-Enablement</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Positionierung.svg</image:loc><image:caption>Illustration einer Person mit drei Sprechblasen in der hand, die Marketing- Strategie und Positionierung andeuten</image:caption><image:title>00_Leistungen-Positionierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Partner-AEO-AI.svg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Dazu entspannte und begeisterte Menschen</image:caption><image:title>01_Partner-AEO-AI</image:title></image:image><lastmod>2026-02-19</lastmod></url></urlset>