<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.frenz.ch/blog/bloggen-mit-strategie-nutzen-fuer-kunden-und-unternehmen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/haeufige-fehler-beim-google-business-profile-und-wie-man-sie-vermeidet</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Stop.jpg</image:loc><image:caption>Eine Frau kreuzt ihre Arme vor ihrem Körper, als würde sie ein Zeichen des Widerstands, der Ablehnung oder des Schutzes machen. Ihr Gesichtsausdruck ist entschlossen oder ernst.</image:caption><image:title>Stop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google.jpg</image:loc><image:caption>Handy mit Google Startseite auf rotem Hintergrund liegend</image:caption><image:title>Google</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><lastmod>2025-04-16</lastmod></url><url><loc>https://www.frenz.ch/71431ed0-d764-4ca4-8cee-7be6eda2594d/272ace45-71ce-458f-8354-20793c97c7ec</loc><lastmod>2025-11-21</lastmod></url><url><loc>https://www.frenz.ch/blog/was-genau-ist-eigentlich-digitales-marketing</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/datenschutz</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo/audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_SEO-Audit-Header-1920.png</image:loc><image:caption>00_SEO-Audit-Header-1920</image:caption><image:title>00_SEO-Audit-Header-1920</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Header-SEO-Audit.svg</image:loc><image:caption>Illustration Person wertet SEO-Analyse auf mit Grafiken</image:caption><image:title>00_Illustration-Header-SEO-Audit</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/inbound-conference-2023</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-7.09..png</image:loc><image:caption>Livestream für die Inbound Conference 2023 am Donnerstag</image:caption><image:title>Livestream-7.09.</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-6.09..png</image:loc><image:caption>Livestream zur Inbound Conference 2023 am Mittwoch</image:caption><image:title>Livestream-6.09.</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Livestream-8.09..png</image:loc><image:caption>Livestream zur Inbound Conference 2023 am Freitag</image:caption><image:title>Livestream-8.09.</image:title></image:image><lastmod>2023-08-29</lastmod></url><url><loc>https://www.frenz.ch</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Marketing-Automatiopn.svg</image:loc><image:caption>Illustration einer Hand mit Zahnrad dahinter. Über Hand schweben, symbolisch für Marketing und Sales-Automation User-Icon, Geld, Sprechblase und Glühbirne</image:caption><image:title>00_Leistungen-Marketing-Automatiopn</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Content.svg</image:loc><image:caption>Illustration zeigt Person, die mit ihren Händen etwas fokussiert, um sie herum Content wie Text und Bilder symbolisch für Kampagnen mit besserem Content</image:caption><image:title>00_Methode-Fokus-Content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-start-featurebild.jpg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Als Symbol für AEO und andere Leistungen von frenz!</image:caption><image:title>00_frenz-start-featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Positionierung.svg</image:loc><image:caption>Illustration einer Person, die mit Laptop in einer Sprechblase sitzt. Sprechblase zeigt in den Mittelpunkt einer Zielscheibe. Symbolische für starke Markenpositionierung</image:caption><image:title>00_Methode-Fokus-Positionierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Growth-Driven.svg</image:loc><image:caption>Illustration die auf eine Rakete deutet, die aus einem Laptop startet symbolisch für Growth-Driven-Webdesign</image:caption><image:title>00_Leistungen-Growth-Driven</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_quote-pink.svg</image:loc><image:caption>Anführungszeichen Pink</image:caption><image:title>02_quote-pink</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Inbound-Neu.svg</image:loc><image:caption>Illustration für neugedachtes Inbound Marketing zeigt mehrere Hände die Smartphone, Stift und KI-Eingabefeld halten</image:caption><image:title>00_Leistungen-Inbound-Neu</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Wachstum.svg</image:loc><image:caption>Illustrationen umgeben von Statistiken, eine am Laptop. Die andere zeigt auf Grafen die Wachstum andeuten</image:caption><image:title>00_Methode-Fokus-Wachstum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Positionierung.svg</image:loc><image:caption>Illustration einer Person mit drei Sprechblasen in der hand, die Marketing- Strategie und Positionierung andeuten</image:caption><image:title>00_Leistungen-Positionierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Enablement.svg</image:loc><image:caption>Illustration zeigt Hand, die ein Boot anschiebt auf dem eine selbstbewusste Person mit Fernrohr steht, symbolisch für Enablement</image:caption><image:title>00_Methode-Fokus-Enablement</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Methode-Fokus-Automatisierung.svg</image:loc><image:caption>3 Personen stehen selbstbewusst vor Zahnrädern, halten Tablet und Papier in der Hand. symbolisch für Integration von AI in Arbeitsprozesse</image:caption><image:title>00_Methode-Fokus-Automatisierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistungen-Sparring.svg</image:loc><image:caption>Illustration zweier Personen in Sprechblasen, eine trägt Headset in frenz-Pink</image:caption><image:title>00_Leistungen-Sparring</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Partner-AEO-AI.svg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Dazu entspannte und begeisterte Menschen</image:caption><image:title>01_Partner-AEO-AI</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://www.frenz.ch/angebot/effektive-workshops</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-04-28</lastmod></url><url><loc>https://www.frenz.ch/blog/ai-im-marketing-mensch-maschine-im-perfekten-einklang</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/kontakt/</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://www.frenz.ch/blog/brauche-ich-fuer-instagram-ads-wirklich-eine-landingpage</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/vorteile-von-crm-warum-excel-nicht-ausreicht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-07-15</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/1b7c293e-6e64-4eac-8e8b-f57088ad1337</loc><lastmod>2025-12-18</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-die-ideale-laufzeit-f%C3%BCr-meta-ads-facebook</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Meta-Ads-Lernphase.webp</image:loc><image:caption>Screenshot Meta Ads Lernphase</image:caption><image:title>Meta-Ads-Lernphase</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Meta-Ads-Enddatum.webp</image:loc><image:caption>Screenshot Enddatum Meta Ad</image:caption><image:title>Meta-Ads-Enddatum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Meta-Ads-Kampagnenstruktur.webp</image:loc><image:caption>Überblick Kampagnenstruktur Meta Ads</image:caption><image:title>00_Meta-Ads-Kampagnenstruktur</image:title></image:image><lastmod>2026-08-10</lastmod></url><url><loc>https://www.frenz.ch/blog/social-media-strategie-warum-dein-unternehmen-sie-unbedingt-braucht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Content-Google-Profil.png</image:loc><image:caption>Illustration einer Person, die auf Scooter zu Geschäft fährt. Vor ihr eine Google Maps Darstellung mit Bewertung aus dem Google Profil</image:caption><image:title>01_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_SLA-strategisches-Marketing.svg</image:loc><image:caption>Illustration einer Person, die etwas plant. Darum Andeutungen von Browser, Bild, Sprechblasen und Mindmap</image:caption><image:title>01_SLA-strategisches-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://www.frenz.ch/blog/positionierung-und-persona</loc><image:image><image:loc>https://www.frenz.ch/hubfs/260430_Thumbnail%20Positionierung%20und%20Persona.png</image:loc><image:caption>260430_Thumbnail Positionierung und Persona</image:caption><image:title>260430_Thumbnail Positionierung und Persona</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Warum-Positionierung-wichtiger-wird.svg</image:loc><image:caption>Grafik zeigt KI-Bot, Suchen und scrollende Hand</image:caption><image:title>00_Warum-Positionierung-wichtiger-wird</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Loop.svg</image:loc><image:caption>Grafik zeigt Positionierung und Persona im Loop</image:caption><image:title>00_Positionierung-Persona-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-08-18</lastmod></url><url><loc>https://www.frenz.ch/blog/10-gruende-warum-du-google-analytics-einsetzen-solltest</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%202.jpg</image:loc><image:caption>analytics 2</image:caption><image:title>analytics 2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%204.jpg</image:loc><image:caption>analytics 4</image:caption><image:title>analytics 4</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%201.jpg</image:loc><image:caption>analytics 1</image:caption><image:title>analytics 1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Stories-1-1200x675-1.jpg</image:loc><image:caption>00_Instagram-Stories-1-1200x675-1</image:caption><image:title>00_Instagram-Stories-1-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%200.jpg</image:loc><image:caption>analytics 0</image:caption><image:title>analytics 0</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics%203.jpg</image:loc><image:caption>analytics 3</image:caption><image:title>analytics 3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Analytics-Blogbeitrag-CTA-jpg.jpeg</image:loc><image:caption>00_Analytics-Blogbeitrag-CTA-jpg</image:caption><image:title>00_Analytics-Blogbeitrag-CTA-jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-00-31-49-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-00-31-49-PM</image:caption><image:title>image-png-Oct-13-2022-07-00-31-49-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://www.frenz.ch/71431ed0-d764-4ca4-8cee-7be6eda2594d</loc><lastmod>2025-11-06</lastmod></url><url><loc>https://www.frenz.ch/team</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Angelo%20600x300.jpg</image:loc><image:caption>Angelo 600x300</image:caption><image:title>Angelo 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Daniel%20600x300.jpg</image:loc><image:caption>Daniel 600x300</image:caption><image:title>Daniel 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Eliane%20Portrait.webp</image:loc><image:caption>Eliane Portrait</image:caption><image:title>Eliane Portrait</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine-Haidan.jpg</image:loc><image:caption>Portrait Marketingexpertin Sabine Haidan</image:caption><image:title>Sabine-Haidan</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Erik%20600x300.jpg</image:loc><image:caption>Portrait SEO-Spezialist Erik Munder</image:caption><image:title>Erik 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sonja%20600x300.jpg</image:loc><image:caption>Sonja 600x300</image:caption><image:title>Sonja 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Julian-Fuchs.webp</image:loc><image:caption>02_Julian-Fuchs</image:caption><image:title>02_Julian-Fuchs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Pascal%20600x300.webp</image:loc><image:caption>Pascal 600x300</image:caption><image:title>Pascal 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Andreas-Wolf-1.webp</image:loc><image:caption>Andreas-Wolf-1</image:caption><image:title>Andreas-Wolf-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Shana-Meister-1.webp</image:loc><image:caption>Shana-Meister-1</image:caption><image:title>Shana-Meister-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Tobias%20600x300.jpg</image:loc><image:caption>Programmierer und Usability Spezialist Tobias Balmer</image:caption><image:title>Tobias 600x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Coworking-Ueber-uns-Luis.webp</image:loc><image:caption>Portrait Luis Blaser</image:caption><image:title>00_Coworking-Ueber-uns-Luis</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Teamsseite-Header.svg</image:loc><image:caption>Illustration 3 Personen durchsuchen Inhalte als Symbolbild für viel Expertise auf Website</image:caption><image:title>00_Teamsseite-Header</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.frenz.ch/website/kostenguenstig-mit-comeon-theme</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/03_Leistung-Webdesign-Support.svg</image:loc><image:caption>Illustration zeigt Website Support mithilfe zweier Personen, die miteinander kommunizieren</image:caption><image:title>03_Leistung-Webdesign-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_ComeOn-Theme-Featurebild.webp</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_ComeOn-Theme-Featurebild</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-und-die-subdomain-herausforderung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-ALT-Text-1.jpeg</image:loc><image:caption>Ein Bild bei dem einen Alt-Text hinterlegt ist </image:caption><image:title>00_frenz-ALT-Text-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-unterscheidet-sich-ein-blog-von-anderen-teilen-deiner-webseite</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><lastmod>2023-06-05</lastmod></url><url><loc>https://www.frenz.ch/aeo-audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Partner-AEO-AI.svg</image:loc><image:caption>Illustration zeigt ansteigende Conversation Statistik, AI-Suche und Elemente der Contentkreation. Dazu entspannte und begeisterte Menschen</image:caption><image:title>01_Partner-AEO-AI</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-SEO-Header.svg</image:loc><image:caption>Illustrationen zweier Personen die an Suchmaschinenoptimierung arbeiten mit Laptop und Lupe und Diagrammen</image:caption><image:title>00_frenz-SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/funktionsuebersicht-comeon-theme</loc><image:image><image:loc>https://www.frenz.ch/hubfs/02_Come-on-Theme.jpg</image:loc><image:caption>02_Come-on-Theme</image:caption><image:title>02_Come-on-Theme</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/COME!ON%201920%C3%97%20960px.jpg</image:loc><image:caption>COME!ON 1920× 960px</image:caption><image:title>COME!ON 1920× 960px</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/blog/barrierefreiheit-in-der-digitalen-welt</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Barrierefreiheit-Digital-1200x675.jpg</image:loc><image:caption>00_Barrierefreiheit-Digital-1200x675</image:caption><image:title>00_Barrierefreiheit-Digital-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blogbeitrag_was%20ist%20SEO.png</image:loc><image:caption>Buchstaben ergeben das Wort SEO</image:caption><image:title>Blogbeitrag_was ist SEO</image:title></image:image><lastmod>2023-06-27</lastmod></url><url><loc>https://www.frenz.ch/blog/ga4-vs-hubspot-warum-die-zahlen-immer-unterschiedlich-sind</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/16_crm-vertrieb-service-analyse.svg</image:loc><image:caption>Illustration einer Hand in der sich verschiedene Kanäle bündeln wie CRM, Vertrieb, Service und Analyse</image:caption><image:title>16_crm-vertrieb-service-analyse</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><lastmod>2025-10-31</lastmod></url><url><loc>https://www.frenz.ch/blog/organisch-vs-bezahlt-was-funktioniert-wirklich-auf-social-media</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Organisch-oder-Paid.webp</image:loc><image:caption>Eine Katze steht auf einer anderen</image:caption><image:title>00_Organisch-oder-Paid</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screenshot-Leads-Meta.webp</image:loc><image:caption>Screenshot Meta Leads Grafik</image:caption><image:title>00_Screenshot-Leads-Meta</image:title></image:image><lastmod>2026-09-29</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-eine-sunset-policy-deine-e-mail-zustellbarkeit-verbessert</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/angebot/hubspot-partner-agentur</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Partner-01.png</image:loc><image:caption>HubSpot Solutions Partner Gold Badge</image:caption><image:title>HubSpot-Partner-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Sales-Hub.png</image:loc><image:caption>HubSpot-Sales-Hub</image:caption><image:title>HubSpot-Sales-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Service-Hub.png</image:loc><image:caption>HubSpot-Service-Hub</image:caption><image:title>HubSpot-Service-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Starter-01.png</image:loc><image:caption>Starter-01</image:caption><image:title>Starter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Enterprise-01.png</image:loc><image:caption>Enterprise-01</image:caption><image:title>Enterprise-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-CMS-Hub.png</image:loc><image:caption>HubSpot-CMS-Hub</image:caption><image:title>HubSpot-CMS-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-CRM--01.png</image:loc><image:caption>HubSpot-CRM--01</image:caption><image:title>HubSpot-CRM--01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Professional-01.png</image:loc><image:caption>Professional-01</image:caption><image:title>Professional-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Marketin-Hub.png</image:loc><image:caption>HubSpot-Marketin-Hub</image:caption><image:title>HubSpot-Marketin-Hub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Operations-Hub.png</image:loc><image:caption>HubSpot-Operations-Hub</image:caption><image:title>HubSpot-Operations-Hub</image:title></image:image><lastmod>2025-03-04</lastmod></url><url><loc>https://www.frenz.ch/blog/wichtige-information-aenderungen-bei-hubspot-ctas</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675</image:caption><image:title>00_5-neue-Funktioonen-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-cta-engagement-konversion-und-webseiten-performance</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/website</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Feature-Bild-Angebot-Webdesign.png</image:loc><image:caption>Illustration Gestaltungsprozess einer Website auf Smartphone und Desktop. Im Hintergrund eine ansteigende Statistik symbolisch für Webdesign, dass verkauft</image:caption><image:title>00_Feature-Bild-Angebot-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistung-Webdesign-Individuelle-Entwicklung.svg</image:loc><image:caption>Illustration individueller Webentwicklung zeigt Person an Laptop, dahinter ein Browserfenster, Zahnräder und Teile von Diagrammen</image:caption><image:title>00_Leistung-Webdesign-Individuelle-Entwicklung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Leistung-Webdesign-Template.svg</image:loc><image:caption>Illustration zeigt Person die  Teile eines Webdesign Templates zusammenbaut</image:caption><image:title>00_Leistung-Webdesign-Template</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Webdesign-verkauft-Header.svg</image:loc><image:caption>Illustration Gestaltungsprozess einer Website auf Smartphone und Desktop. Im Hintergrund eine ansteigende Statistik symbolisch für Webdesign, dass verkauft</image:caption><image:title>01_Webdesign-verkauft-Header</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/ranken-ki-generierte-inhalte-schlechter-das-problem-und-die-loesung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Ranking-KI-Featurebild.jpg</image:loc><image:caption>Foto eines Roboters in einem modernen Büro, der vor einem Laptop sitzt. Auf dem Bildschirm ist unscharf ein Suchergebnis von Google zu erkennen. Der Roboter streckt in einer verzweifelten Geste die Arme in den Himmel. Das Bild symbolisiert schlechtes Ranking durch KI-generierte Inhalte</image:caption><image:title>00_Ranking-KI-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_KI-generierte-Texte-erkennen.svg</image:loc><image:caption>Illustration einer Person die auf einen Text auf einem Monitor zeigt. Neben ihr eine geworfene Münze symbolisiert die Treffergenauigkeit beim Erkennen von KI-generierten Texten</image:caption><image:title>01_KI-generierte-Texte-erkennen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vertrauen-Inhalte-KI.svg</image:loc><image:caption>Illustration zweier Hände. Eine zeigt Daumen nach unten, eine deuten auf "-50%". Im Hintergrund vermeintlich KI-generierte Content auf einer Website</image:caption><image:title>00_Vertrauen-Inhalte-KI</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ist-die-zieldefinition-bei-instagram-ads-so-wichtig</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/google-business-profile-diese-neuen-funktionen-solltest-du-kennen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Bildschirmfoto_google%20Bussinesprofile.ch-2.jpg</image:loc><image:caption>Bildschirmfoto_google Bussinesprofile.ch-2</image:caption><image:title>Bildschirmfoto_google Bussinesprofile.ch-2</image:title></image:image><lastmod>2025-07-23</lastmod></url><url><loc>https://www.frenz.ch/website/webdesign</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Webdesign-B2B-Feature-Bild.png</image:loc><image:caption>frenz! Logo auf pinkem Hintergrund, daneben Illustration zeigt Konzeption und Design für individuelles Webdesign</image:caption><image:title>00_Webdesign-B2B-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Benutzer-zentriert.svg</image:loc><image:caption>Grafik illustriert benutzerzentriertes Webdesign</image:caption><image:title>01_Benutzer-zentriert</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Julian-Fuchs.jpg</image:loc><image:caption>Portrait Julian Fuchs</image:caption><image:title>02_Julian-Fuchs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Webdesign-Header.svg</image:loc><image:caption>Illustration responsive Webdesign Konzeption</image:caption><image:title>01_Webdesign-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Individuelles-dersign.svg</image:loc><image:caption>Illustration für individuelles Webdesign</image:caption><image:title>01_Individuelles-dersign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Responsive-Design.svg</image:loc><image:caption>Illustration für Responsive Webdesign zeigt Personen, die eine Website auf Laptop und Smartphone bedienen</image:caption><image:title>01_Responsive-Design</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Conversion-Optimierung.svg</image:loc><image:caption>Illustration für Conversion Optimierung zeigt Personen, die Grafiken auswerten</image:caption><image:title>02_Conversion-Optimierung</image:title></image:image><lastmod>2026-08-13</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ist-eine-instagram-ads-kampagne-so-aufwendig</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Ads-Aufwand.jpg</image:loc><image:caption>lächelnde, blonde Person mit orangener Mütze schaut auf Instagram ihres Smartphones, davor angedeutete Schritte zur Schaltung von Ads. Im Hintergrund Emoticons und Herzen</image:caption><image:title>00_Instagram-Ads-Aufwand</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/blog/ersetzt-ai-dein-crm-oder-deine-marketingagentur</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Excel-Chaos.jpg</image:loc><image:caption>Screen HubSpot Marketplace</image:caption><image:title>00_Featurebild-Excel-Chaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-ersetzt-AI-dein-CRM.jpg</image:loc><image:caption>Mensch spielt Schach gegen Roboter</image:caption><image:title>00_Featurebild-ersetzt-AI-dein-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><lastmod>2026-09-18</lastmod></url><url><loc>https://www.frenz.ch/blog/5-neue-hubspot-funktionen-die-jeder-nutzer-kennen-sollte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/die-vorteile-des-integrierten-hostings-bei-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-KI-genertierte-Bilder-2026%20(1).webp</image:loc><image:caption>Roboter malt auf Leinwand</image:caption><image:title>00_frenz-KI-genertierte-Bilder-2026 (1)</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><lastmod>2023-06-09</lastmod></url><url><loc>https://www.frenz.ch/blog/marketingkontaktstatus-in-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Marketingkontakt-1200x675-1.jpg</image:loc><image:caption>00_Marketingkontakt-1200x675-1</image:caption><image:title>00_Marketingkontakt-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Bild2.png</image:loc><image:caption>Bild2</image:caption><image:title>Bild2</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/case-studies</loc><lastmod>2024-09-04</lastmod></url><url><loc>https://www.frenz.ch/blog</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Excel-Chaos.jpg</image:loc><image:caption>Screen HubSpot Marketplace</image:caption><image:title>00_Featurebild-Excel-Chaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Organisch-oder-Paid.webp</image:loc><image:caption>Eine Katze steht auf einer anderen</image:caption><image:title>00_Organisch-oder-Paid</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-ersetzt-AI-dein-CRM.jpg</image:loc><image:caption>Mensch spielt Schach gegen Roboter</image:caption><image:title>00_Featurebild-ersetzt-AI-dein-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2026-04-23</lastmod></url><url><loc>https://www.frenz.ch/blog/glossar-fuer-webdesign-die-wichtigsten-begriffe-erklaert</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-CTA-Website.jpg</image:loc><image:caption>01_frenz-CTA-Website</image:caption><image:title>01_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-CTA-Website.jpg</image:loc><image:caption>00_frenz-CTA-Website</image:caption><image:title>00_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Webdesign-frenz-1200x675.jpg</image:loc><image:caption>01_Blogbeitrag-Webdesign-frenz-1200x675</image:caption><image:title>01_Blogbeitrag-Webdesign-frenz-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_frenz-CTA-Website.jpg</image:loc><image:caption>02_frenz-CTA-Website</image:caption><image:title>02_frenz-CTA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><lastmod>2023-02-10</lastmod></url><url><loc>https://www.frenz.ch/blog/neue-hubspot-funktion-flexible-zuordnung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Unternehmen-ausw%C3%A4hlen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Unternehmen-auswählen</image:caption><image:title>Mehrfache-Zuordnung-Unternehmen-auswählen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-hinzuf%C3%BCgen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-hinzufügen</image:caption><image:title>Mehrfache-Zuordnung-hinzufügen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Label-verwalten.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Label-verwalten</image:caption><image:title>Mehrfache-Zuordnung-Label-verwalten</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-1.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-1</image:caption><image:title>00_5-neue-Funktioonen-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Mehrfache-Zuordnung-Label-hinzuf%C3%BCgen.jpg</image:loc><image:caption>Mehrfache-Zuordnung-Label-hinzufügen</image:caption><image:title>Mehrfache-Zuordnung-Label-hinzufügen</image:title></image:image><lastmod>2024-06-14</lastmod></url><url><loc>https://www.frenz.ch/webdesign/fuer-it-dienstleister</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-Leuchter-01.jpg</image:loc><image:caption>Start- und Newsseite von Leuchter IT Solutions auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-Leuchter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/ICPRO-weiss.png</image:loc><image:caption>ICPRO</image:caption><image:title>ICPRO-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Performance.png</image:loc><image:caption>Performance</image:caption><image:title>Performance</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ADSS.jpg</image:loc><image:caption>Start- und About-Seite von ADSS auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sales.png</image:loc><image:caption>Sales</image:caption><image:title>Sales</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-NTC-01.jpg</image:loc><image:caption>Start- und Detailseite von NTC auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-NTC-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/NTC-weiss.png</image:loc><image:caption>Nationales Testinstitut für Cybersicherheit</image:caption><image:title>NTC-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SmartIT-01.jpg</image:loc><image:caption>Start- und Blogseite von SmartIT auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-SmartIT-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/slone-weiss-01.png</image:loc><image:caption>sl.one</image:caption><image:title>slone-weiss-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Header-It-Dienstleister-Redesign-01.png</image:loc><image:caption>Grafik ei9ner Website mit verschiedenen Elementen auf Desktop und Mobile</image:caption><image:title>Header-It-Dienstleister-Redesign-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/secnovum-weiss.png</image:loc><image:caption>secnovum</image:caption><image:title>secnovum-weiss</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Featurebild-It-Dienstleister-Redesign.png</image:loc><image:caption>Grafik einer Website mit verschiedenen Elementen auf Desktop und Mobile</image:caption><image:title>Featurebild-It-Dienstleister-Redesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Konkurrenz.png</image:loc><image:caption>Konkurrenz</image:caption><image:title>Konkurrenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-04-11</lastmod></url><url><loc>https://www.frenz.ch/blog/grid-lucerne-nimmt-das-geschlechter-ungleichgewicht-in-der-tech-branche-ins-visier</loc><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06099-Verbessert-RR.jpg</image:loc><image:caption>DSC06099-Verbessert-RR</image:caption><image:title>DSC06099-Verbessert-RR</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06155.jpg</image:loc><image:caption>DSC06155</image:caption><image:title>DSC06155</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine%20Haidan%20am%20GRID%20Lucerne%20H%C3%B6ck%201200x960.jpg</image:loc><image:caption>Sabine Haidan am GRID Lucerne Höck 1200x960</image:caption><image:title>Sabine Haidan am GRID Lucerne Höck 1200x960</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06191.jpg</image:loc><image:caption>DSC06191</image:caption><image:title>DSC06191</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06103.jpg</image:loc><image:caption>DSC06103</image:caption><image:title>DSC06103</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06202-Verbessert-RR.jpg</image:loc><image:caption>DSC06202-Verbessert-RR</image:caption><image:title>DSC06202-Verbessert-RR</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-2.jpg</image:loc><image:caption>Ein Marketing Team arbeitet zusammen und Diskutiert miteinander</image:caption><image:title>Unbenannt-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06019.jpg</image:loc><image:caption>DSC06019</image:caption><image:title>DSC06019</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/DSC06143.jpg</image:loc><image:caption>DSC06143</image:caption><image:title>DSC06143</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sabine-Haidan-GRID-Lucerne-01.jpg</image:loc><image:caption>Sabine Haidan spricht beim GRID Lucerne Höck</image:caption><image:title>Sabine-Haidan-GRID-Lucerne-01</image:title></image:image><lastmod>2024-06-05</lastmod></url><url><loc>https://www.frenz.ch/weihnachtswuensche-2023</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Logo_frenz.png</image:loc><image:caption>Logo_frenz</image:caption><image:title>Logo_frenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/letter-seal-1.svg</image:loc><image:caption>letter-seal-1</image:caption><image:title>letter-seal-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Durchatmen.png</image:loc><image:caption>00_Durchatmen</image:caption><image:title>00_Durchatmen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Briefmarke-Luzern.png</image:loc><image:caption>02_Briefmarke-Luzern</image:caption><image:title>02_Briefmarke-Luzern</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Weihnachten-Digitale-Karte-BG.jpg</image:loc><image:caption>01_frenz-Weihnachten-Digitale-Karte-BG</image:caption><image:title>01_frenz-Weihnachten-Digitale-Karte-BG</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Weihnachtskarte.svg</image:loc><image:caption>00_frenz-Weihnachtskarte</image:caption><image:title>00_frenz-Weihnachtskarte</image:title></image:image><lastmod>2024-08-23</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads</loc><image:image><image:loc>https://www.frenz.ch/hubfs/OK_Erik%20Munder.jpg</image:loc><image:caption>OK_Erik Munder</image:caption><image:title>OK_Erik Munder</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Google-Ads-Optimierung.svg</image:loc><image:caption>Illustration Hand mit Smartphone Zielscheibe und Grafiken</image:caption><image:title>00_Illustration-Google-Ads-Optimierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Google-Ads-Einrichtung.svg</image:loc><image:caption>Illustration Person richtet Google Ads Konto ein</image:caption><image:title>00_Illustration-Google-Ads-Einrichtung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-inound-700x540.png</image:loc><image:caption>Google-inound-700x540</image:caption><image:title>Google-inound-700x540</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Google-Ads-Header.svg</image:loc><image:caption>Illustration Person mit Stolzer Haltung und Nr. 1 auf einem Schild im Hintergrund symbolisiert optimale Suchergebnisse dank Inbound und Google Ads</image:caption><image:title>01_frenz-Google-Ads-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/massgescheiderte-Loesungen.jpg</image:loc><image:caption>massgescheiderte-Loesungen</image:caption><image:title>massgescheiderte-Loesungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/7-gruende-warum-ein-blog-fuer-dein-business-unverzichtbar-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-CTAs-1920x960-1.jpeg</image:loc><image:caption>00_HubSpot-CTAs-1920x960-1</image:caption><image:title>00_HubSpot-CTAs-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><lastmod>2023-06-05</lastmod></url><url><loc>https://www.frenz.ch/blog/nie-wieder-nur-webdesign-mein-groesster-fehler-als-designer</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Kosten-Website.jpg</image:loc><image:caption>Text: Was kostet eine Website? Hier erfährst du es. Bild daneben zeigt Illustration eines Website Mockups und Zahnrad-Icons</image:caption><image:title>01_CTA-Kosten-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://www.frenz.ch/kontakt/allgemein</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://www.frenz.ch/blog/die-vielfalt-von-blogs-ein-ueberblick-ueber-ihre-formen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Definition-Zielgruppe.jpg</image:loc><image:caption>An einer weissen Wand aufgesprühtes Like-Symbol von Instagram, darunter eine Hand der Zielgruppe, die ihr Smartphone darunter hält</image:caption><image:title>00_Instagram-Definition-Zielgruppe</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><lastmod>2023-06-21</lastmod></url><url><loc>https://www.frenz.ch/angebot/google-analytics/umstellung-auf-ga4</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Angebot-GA4-1200x400.jpg</image:loc><image:caption>Angebot-GA4-1200x400</image:caption><image:title>Angebot-GA4-1200x400</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Social_Media_eine_Qual600x400.jpg</image:loc><image:caption>Laptop der Google Tools aufzeigt</image:caption><image:title>Social_Media_eine_Qual600x400</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/analytics_720x520.png</image:loc><image:caption>analytics_720x520</image:caption><image:title>analytics_720x520</image:title></image:image><lastmod>2025-06-11</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-du-mit-google-analytics-deine-google-ads-kampagnen-optimierst</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/giphy.webp</image:loc><image:caption>giphy</image:caption><image:title>giphy</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-05-47-42-61-PM.png</image:loc><image:caption>image-png-Sep-26-2022-05-47-42-61-PM</image:caption><image:title>image-png-Sep-26-2022-05-47-42-61-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-06-05-13-38-PM.png</image:loc><image:caption>image-png-Sep-26-2022-06-05-13-38-PM</image:caption><image:title>image-png-Sep-26-2022-06-05-13-38-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-05-43-16-89-PM.png</image:loc><image:caption>image-png-Sep-26-2022-05-43-16-89-PM</image:caption><image:title>image-png-Sep-26-2022-05-43-16-89-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-23-42-77-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-23-42-77-PM</image:caption><image:title>image-png-Oct-13-2022-07-23-42-77-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Oct-13-2022-07-29-32-58-PM.png</image:loc><image:caption>image-png-Oct-13-2022-07-29-32-58-PM</image:caption><image:title>image-png-Oct-13-2022-07-29-32-58-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Sep-26-2022-06-00-26-92-PM.png</image:loc><image:caption>image-png-Sep-26-2022-06-00-26-92-PM</image:caption><image:title>image-png-Sep-26-2022-06-00-26-92-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><lastmod>2023-06-17</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-du-schnellstmoeglich-zu-google-analytics-4-wechseln-solltest</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><lastmod>2023-06-17</lastmod></url><url><loc>https://www.frenz.ch/blog/smarte-webseiten-mit-smart-content</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-3.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-3</image:caption><image:title>blog-smart-content-verlinkt-von-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-3.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-3</image:caption><image:title>blog-smart-content-kontaktlisten-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-1.jpg</image:loc><image:caption>blog-smart-content-mobile-device-1</image:caption><image:title>blog-smart-content-mobile-device-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_mitreissendes-Webinar-1200x675%20Kopie-1.jpg</image:loc><image:caption>00_mitreissendes-Webinar-1200x675 Kopie-1</image:caption><image:title>00_mitreissendes-Webinar-1200x675 Kopie-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-3.jpg</image:loc><image:caption>blog-smart-content-multilang-3</image:caption><image:title>blog-smart-content-multilang-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-abfrageparameter-2.jpg</image:loc><image:caption>blog-smart-content-abfrageparameter-2</image:caption><image:title>blog-smart-content-abfrageparameter-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-2.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-2</image:caption><image:title>blog-smart-content-kontaktlisten-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-2.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-2</image:caption><image:title>blog-smart-content-verlinkt-von-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-3.jpg</image:loc><image:caption>blog-smart-content-mobile-device-3</image:caption><image:title>blog-smart-content-mobile-device-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-verlinkt-von-1.jpg</image:loc><image:caption>blog-smart-content-verlinkt-von-1</image:caption><image:title>blog-smart-content-verlinkt-von-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-mobile-device-2.jpg</image:loc><image:caption>blog-smart-content-mobile-device-2</image:caption><image:title>blog-smart-content-mobile-device-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-2.jpg</image:loc><image:caption>blog-smart-content-multilang-2</image:caption><image:title>blog-smart-content-multilang-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-multilang-1.jpg</image:loc><image:caption>blog-smart-content-multilang-1</image:caption><image:title>blog-smart-content-multilang-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-kontaktlisten-1.jpg</image:loc><image:caption>blog-smart-content-kontaktlisten-1</image:caption><image:title>blog-smart-content-kontaktlisten-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/blog-smart-content-abfrageparameter-1.jpg</image:loc><image:caption>blog-smart-content-abfrageparameter-1</image:caption><image:title>blog-smart-content-abfrageparameter-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><lastmod>2023-03-02</lastmod></url><url><loc>https://www.frenz.ch/podcast-der-unternehmer-und-das-marke-tier</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Cover-DUUDMT-Feature-Bild.jpg</image:loc><image:caption>Alte Musik-Kassette in Pink auf pinkem Hintergrund auf der handschriftlich steht: "Der Unternehmer und das Marke-Tier" Name des Podcasts von frenz</image:caption><image:title>00_Cover-DUUDMT-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Podcast%20frenz%20Host%20Daniel%20J%C3%A4ggli.jpg</image:loc><image:caption>Podcast frenz Host Daniel Jäggli</image:caption><image:title>Podcast frenz Host Daniel Jäggli</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Podcast%20frenz%20Host%20Sabine%20Haidan.jpg</image:loc><image:caption>Podcast frenz Host Sabine Haidan</image:caption><image:title>Podcast frenz Host Sabine Haidan</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Cover-DUUDMT-Website.jpg</image:loc><image:caption>Alte Musik-Kassette in Pink auf pinkem Hintergrund auf der handschriftlich steht: "Der Unternehmer und das Marke-Tier" Name des Podcasts von frenz</image:caption><image:title>00_Cover-DUUDMT-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-11-22</lastmod></url><url><loc>https://www.frenz.ch/blog/die-wichtigsten-social-media-plattformen-im-ueberblick</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Social%20Media%20Plattformen.png</image:loc><image:caption>Social Media Plattformen</image:caption><image:title>Social Media Plattformen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><lastmod>2025-09-16</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-befindet-sich-digitales-marketing-2025-im-umbruch</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Webdesign-frenz-1200x675.jpg</image:loc><image:caption>01_Blogbeitrag-Webdesign-frenz-1200x675</image:caption><image:title>01_Blogbeitrag-Webdesign-frenz-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Marketing-Umbruch-2025.jpg</image:loc><image:caption>Auf einem Notizheft mit der Überschrift "Marketing 2025" sind Würfel mit Buchstaben die wahlweise CHANGE oder CHANCE ergeben</image:caption><image:title>00_Marketing-Umbruch-2025</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Infografik-Social-Media-Kaufeinfluss-01.svg</image:loc><image:caption>Illustration zeigt wie alle Generation bei Kauf oder Inanspruchnahme einer Dienstleistung durch Social Media beeinflusst werden</image:caption><image:title>Infografik-Social-Media-Kaufeinfluss-01</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/6dc51964-aee1-43e9-98a3-5e0be0801d09</loc><lastmod>2025-12-18</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads/optimierung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Illustration-Google-Ads-Optimierung-Header.svg</image:loc><image:caption>Illustration Hand mit Smartphone Zielscheibe und Grafiken</image:caption><image:title>02_Illustration-Google-Ads-Optimierung-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/team-stojkov.webp</image:loc><image:caption>team-stojkov</image:caption><image:title>team-stojkov</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-ads-optimieren-700x540.png</image:loc><image:caption>Google-ads-optimieren-700x540</image:caption><image:title>Google-ads-optimieren-700x540</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/jennifer-christen-63451418632d0.jpg.webp</image:loc><image:caption>Testimonial Bild von Jennifer Christen </image:caption><image:title>jennifer-christen-63451418632d0.jpg</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/jetzt-auch-f%C3%BCr-unternehmen-mit-kleinem-budget-cms-hub-starter</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/aeo-geo-und-seo-positionierung-und-persona-im-loop</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Positionierung-Persona-Content.webp</image:loc><image:caption>Infografik: Positionierung und Persona machen Content relevant</image:caption><image:title>00_Illustration-Positionierung-Persona-Content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-vorinformiert%20auf%20Website.webp</image:loc><image:caption>Illustration KI informiert User vor Websitebesuch</image:caption><image:title>00_Illustration-vorinformiert auf Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Vorteile-Landingpage.jpg</image:loc><image:caption>Unter Wasseraufnahme einen Angelhackens, der eines von mehreren Instagram Logos aus dem Wasser fischt als Symbol für eine wirkungsvolle Landingpage. realistisches Foto KI-generiert</image:caption><image:title>00_Instagram-Vorteile-Landingpage</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-09-09</lastmod></url><url><loc>https://www.frenz.ch/website/webentwicklung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Tobias%20600x300.jpg</image:loc><image:caption>Programmierer und Usability Spezialist Tobias Balmer</image:caption><image:title>Tobias 600x300</image:title></image:image><lastmod>2024-12-09</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-ein-blog-und-welche-rolle-spielt-er-in-der-inbound-methodik</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Inbound-1920x960-1.jpeg</image:loc><image:caption>Laptop mit Magnet, der Kunden anzieht mit Hilfe eines Blogs</image:caption><image:title>00_Blog-Inbound-1920x960-1</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/instagram-stories-gestalten-wie-die-generation-z-teil-1</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Instagram-Stories-1-1200x675-1.jpg</image:loc><image:caption>00_Instagram-Stories-1-1200x675-1</image:caption><image:title>00_Instagram-Stories-1-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Barrierefreiheit-Digital-1200x675.jpg</image:loc><image:caption>00_Barrierefreiheit-Digital-1200x675</image:caption><image:title>00_Barrierefreiheit-Digital-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-content-assistant-effektives-content-management</loc><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/HubSpot_Content_Assistent_Blogbeitrag.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Assistent Blogbeitrag</video:title><video:description>HubSpot_Content_Assistent_Blogbeitrag</video:description><video:content_loc>https://www.frenz.ch/hubfs/HubSpot_Content_Assistent_Blogbeitrag.mp4</video:content_loc><video:duration>132</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_email.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Content Assistent für E-Mail-Marketing</video:title><video:description>hubspot_content_assistent_email</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_email.mp4</video:content_loc><video:duration>40</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_titel_metabeschreibung.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Content Assistent Anleitung zum Titel &amp; Metabeschreibung</video:title><video:description>hubspot_content_assistent_titel_metabeschreibung</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_content_assistent_titel_metabeschreibung.mp4</video:content_loc><video:duration>41</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/hubspot_conent_assistent_social_media.mp4/medium.jpg</video:thumbnail_loc><video:title>Hubspot Conent Assistent für Social Media</video:title><video:description>hubspot_conent_assistent_social_media</video:description><video:content_loc>https://www.frenz.ch/hubfs/hubspot_conent_assistent_social_media.mp4</video:content_loc><video:duration>41</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.frenz.ch/hubfs/HubSpot_content_assistent_website.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Assistent für die Website</video:title><video:description>HubSpot_content_assistent_website</video:description><video:content_loc>https://www.frenz.ch/hubfs/HubSpot_content_assistent_website.mp4</video:content_loc><video:duration>24</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-content-Marketing.jpg</image:loc><image:caption>AI-generiertes Bild davon, wie eine Schildkröte mit Jetpack einer Giraffe Blätter an einem Baum vor der Nase wegschnappt</image:caption><image:title>00_Featurebild-content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><lastmod>2024-05-13</lastmod></url><url><loc>https://www.frenz.ch/angebot/sea-google-ads/einrichtung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/02_Illustration-Google-Ads-Einrichtung-Header.svg</image:loc><image:caption>Illustration Person richtet Google Ads Konto ein</image:caption><image:title>02_Illustration-Google-Ads-Einrichtung-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Design%20ohne%20Titel%20(53)-2.png</image:loc><image:caption>Design ohne Titel (53)-2</image:caption><image:title>Design ohne Titel (53)-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google-ads-einrichten-700x540.png</image:loc><image:caption>Google-ads-einrichten-700x540</image:caption><image:title>Google-ads-einrichten-700x540</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/sophie-peggs.webp</image:loc><image:caption>sophie-peggs</image:caption><image:title>sophie-peggs</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01-Signgate-schwarz.jpg</image:loc><image:caption>01-Signgate-schwarz</image:caption><image:title>01-Signgate-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-RC-schwarz.jpg</image:loc><image:caption>00-RC-schwarz</image:caption><image:title>00-RC-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-SP24-schwarz.jpg</image:loc><image:caption>00-SP24-schwarz</image:caption><image:title>00-SP24-schwarz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00-ADSS-schwarz.jpg</image:loc><image:caption>00-ADSS-schwarz</image:caption><image:title>00-ADSS-schwarz</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/vom-screen-design-zur-fertigen-webseite</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Sytleguide.webp</image:loc><image:caption>Vorschau Styleguide von frenz!</image:caption><image:title>00_Screendesign-zu-Web-Sytleguide</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Header-Google-Profil.jpg</image:loc><image:caption>Person hält smartphone, dass das Google Profil eines Unternehmens anzeigt</image:caption><image:title>00_Header-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Fokus-Nutzung.webp</image:loc><image:caption>Screenshot Modul Card in HubSpot in der Nutzung</image:caption><image:title>00_Screendesign-zu-Web-Fokus-Nutzung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Module.webp</image:loc><image:caption>Designmodule in HubSpot</image:caption><image:title>00_Screendesign-zu-Web-Module</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://www.frenz.ch/webdesign/digitale-karte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Danke.jpg</image:loc><image:caption>00_Karte-Danke</image:caption><image:title>00_Karte-Danke</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Besonderes-Event.jpg</image:loc><image:caption>00_Karte-Besonderes-Event</image:caption><image:title>00_Karte-Besonderes-Event</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Weihnachtskarte-Digital-Titelbild.jpg</image:loc><image:caption>00_Weihnachtskarte-Digital-Titelbild</image:caption><image:title>00_Weihnachtskarte-Digital-Titelbild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Ostern.jpg</image:loc><image:caption>00_Karte-Ostern</image:caption><image:title>00_Karte-Ostern</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Weihnachtskarte-Digital.jpg</image:loc><image:caption>00_Weihnachtskarte-Digital</image:caption><image:title>00_Weihnachtskarte-Digital</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Karte-Geburtstag.jpg</image:loc><image:caption>00_Karte-Geburtstag</image:caption><image:title>00_Karte-Geburtstag</image:title></image:image><lastmod>2025-01-15</lastmod></url><url><loc>https://www.frenz.ch/blog/datensicherheit-in-hubspot-priorisieren</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Step-01-1.jpg</image:loc><image:caption>Step-01-1</image:caption><image:title>Step-01-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-05-1.jpg</image:loc><image:caption>Step-05-1</image:caption><image:title>Step-05-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-04-1.jpg</image:loc><image:caption>Step-04-1</image:caption><image:title>Step-04-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Inbound-Conference-2023-1.jpeg</image:loc><image:caption>Livestream Inbound Conference 2023</image:caption><image:title>00_Inbound-Conference-2023-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-02-1.jpg</image:loc><image:caption>Step-02-1</image:caption><image:title>Step-02-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Step-03-1.jpg</image:loc><image:caption>Step-03-1</image:caption><image:title>Step-03-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/angebot/hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Coaching%201920x960.jpg</image:loc><image:caption>Coaching 1920x960</image:caption><image:title>Coaching 1920x960</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot-Partner-01.png</image:loc><image:caption>HubSpot Solutions Partner Gold Badge</image:caption><image:title>HubSpot-Partner-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_HubSpot-Solutions-Partner-Golf.svg</image:loc><image:caption>HubSpot Solutions Partner Gold Badge für frenz!</image:caption><image:title>00_HubSpot-Solutions-Partner-Golf</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://www.frenz.ch/blog/datenchaos-vermeiden-so-bleibt-dein-crm-sauber-und-aktuell</loc><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://www.frenz.ch/blog/persona-icp-zielgruppe-warum-kmu-alle-drei-begriffe-kennen-sollten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Persona-ICO-Zielgruppe-Matrjoschka-Infografik.svg</image:loc><image:caption>Technische Zeichnung einer Matrjoschka erklärt Persona, ICP und Zielgruppe</image:caption><image:title>01_Persona-ICO-Zielgruppe-Matrjoschka-Infografik</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><lastmod>2026-09-09</lastmod></url><url><loc>https://www.frenz.ch/blog/analyse-der-kampagnenleistung-was-funktioniert-beim-crm</loc><lastmod>2025-11-13</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11/7b6140f5-5a75-478d-87e1-0a966fc26b56</loc><lastmod>2025-12-22</lastmod></url><url><loc>https://www.frenz.ch/angebote/digital-marketing-audit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.frenz.ch/blog/content-marketing-fuer-kmu-sichtbarkeit-in-12-schritten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/obama.gif</image:loc><image:caption>GIF von Obama der sich fragend umschaut</image:caption><image:title>obama</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-dein-Team.svg</image:loc><image:caption>Beispielhafte Illustration dafür wie frenz KMU unterstützt: Person sitzt mit andere Person an einem Tisch und erkärt ihr etwas</image:caption><image:title>00_frenz-dein-Team</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-content-Marketing.jpg</image:loc><image:caption>AI-generiertes Bild davon, wie eine Schildkröte mit Jetpack einer Giraffe Blätter an einem Baum vor der Nase wegschnappt</image:caption><image:title>00_Featurebild-content-Marketing</image:title></image:image><lastmod>2025-10-20</lastmod></url><url><loc>https://www.frenz.ch/newsletter</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-02-10</lastmod></url><url><loc>https://www.frenz.ch/blog/so-richtest-du-dein-google-business-profile-ein</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Maps%20Karte.jpg</image:loc><image:caption>Eine Hand hält ein Smartphone, auf dessen Bildschirm eine Google-Maps-Karte mit einer Markierung in Crouch End angezeigt wird. Auf dem Display ist eine Wegbeschreibung zu 'Morley Butchers' mit einer 4,9-Sterne-Bewertung und den Öffnungszeiten zu sehen.</image:caption><image:title>Google Maps Karte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Marketing-Umfrage-2025.jpg</image:loc><image:caption>Banner für frenz! Marketing Umfrage. Frau stützt ihren Kopf und schaut auf Laptop</image:caption><image:title>01_CTA-Marketing-Umfrage-2025</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik%20Anmeldung.png</image:loc><image:caption>Grafik Anmeldung</image:caption><image:title>Grafik Anmeldung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><lastmod>2025-05-09</lastmod></url><url><loc>https://www.frenz.ch/blog/11-wege-um-mit-deiner-e-mail-professionalitaet-zu-punkten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-3.jpg</image:loc><image:caption>LED Briefumschlag in Gelb auf schwarzem Hintergrund</image:caption><image:title>Unbenannt-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-email-Tipps-1080x1080.jpg</image:loc><image:caption>Titelbild zum Blogbeitrag "11 Tipps, um mit deiner E-Mail-Professionalität zu punkten" von frenz!</image:caption><image:title>00_frenz-email-Tipps-1080x1080</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Datensicherheit-HubSpot-1200x675.jpg</image:loc><image:caption>00_Datensicherheit-HubSpot-1200x675</image:caption><image:title>00_Datensicherheit-HubSpot-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-09-04</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-ai-web-assistent</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675.jpg</image:loc><image:caption>HubSpot / HubSbot Logo neben kleinem Roboterkopf</image:caption><image:title>00_frenz-HubSpot-AI-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-site-editor.jpg</image:loc><image:caption>HubSpot AI Website Generator</image:caption><image:title>hubspot-ai-website-generator-site-editor</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-3.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_00_Blogbeitrag-Schritte-Relaunch-1200x675.jpg</image:loc><image:caption>Person mit pinken Schuhen läuft eine blaue Treppe hoch</image:caption><image:title>00_00_Blogbeitrag-Schritte-Relaunch-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-2.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-1.png</image:loc><image:caption>HubSpot AI Website Generator </image:caption><image:title>hubspot-ai-website-generator-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/hubspot-ai-website-generator-generated-content.jpg</image:loc><image:caption>HubSpot AI Website Generator generated content</image:caption><image:title>hubspot-ai-website-generator-generated-content</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://www.frenz.ch/blog/welche-informationen-gehoeren-in-den-footer-der-website</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><lastmod>2022-12-21</lastmod></url><url><loc>https://www.frenz.ch/blog/content-marketing-ein-unverzichtbares-werkzeug-f%C3%BCr-unternehmen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_CTA-Content-Marketing.png</image:loc><image:caption>Grafik zeigt Hand, die einen Ballon zu zerplatzen droht, dazu ein Text darüber, dass wir dich lieber ehrlich begleiten, statt Massen-Content zu machen</image:caption><image:title>00_CTA-Content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik-Content-Marketing.svg</image:loc><image:caption>Grafik zeigt Zahlen zu Content Marketing, zur Nutzung von Content Marketing, Investition und Erfolge von Blogs</image:caption><image:title>Grafik-Content-Marketing</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Datenchaos.jpg</image:loc><image:caption>Zwei Personen arbeiten gemeinsam an Laptops in einem Büro, eine davon gestikuliert erklärend vor dem Bildschirm.</image:caption><image:title>00_Featurebild-Datenchaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><lastmod>2024-05-10</lastmod></url><url><loc>https://www.frenz.ch/blog/neuer-standort-frenz-jetzt-an-der-habsburgerstrasse-22-in-luzern</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Fehler-Webdesign.webp</image:loc><image:caption>Mockup Website auf Laptop durchgestrichen</image:caption><image:title>00_Fehler-Webdesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Content.webp</image:loc><image:caption>frenz!-Team packt an beim Umzug in den neuen Standort</image:caption><image:title>00_Umzug-frenz-Content</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-SEO-Header.svg</image:loc><image:caption>Illustrationen von 3 Personen die an Suchmaschinenoptimierung arbeiten mit Diagrammen und Notizheft</image:caption><image:title>01_frenz-SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-SEO-Audit.svg</image:loc><image:caption>Illustration Person wertet SEO-Analyse auf mit Grafiken</image:caption><image:title>00_Illustration-SEO-Audit</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_SEO-Header.png</image:loc><image:caption>02_SEO-Header</image:caption><image:title>02_SEO-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-Optimierung.svg</image:loc><image:caption>Illustration Person zeigt, dass Website in Google gefunden wird</image:caption><image:title>00_Illustration-Optimierung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Illustration-SEO-Coaching.svg</image:loc><image:caption>Illustration Person erklärt SEO</image:caption><image:title>00_Illustration-SEO-Coaching</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/google-business-profile-5-schritte-zur-lokalen-sichtbarkeit</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Fehler%20bei%20Google%20Business%20Profile.jpg</image:loc><image:caption>Eine Frau sitzt vor ihrem Laptop, hält sich frustriert die Schläfen und schaut auf den Bildschirm – sie hat einen Fehler gemacht.</image:caption><image:title>Fehler bei Google Business Profile</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/know-how.jpg</image:loc><image:caption>know-how</image:caption><image:title>know-how</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/W%C3%B6rterwolke.png</image:loc><image:caption>Wörterwolke</image:caption><image:title>Wörterwolke</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><lastmod>2025-06-24</lastmod></url><url><loc>https://www.frenz.ch/blog-weiterlesen-fuer-mitglieder</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-und-datenschutz-wie-sicher-sind-hubspot-websites</loc><image:image><image:loc>https://www.frenz.ch/hubfs/01_Defense-in-Deph.svg</image:loc><image:caption>Visualisierung verschiedener Schichten des Defense in Deph Ansatzes</image:caption><image:title>01_Defense-in-Deph</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><lastmod>2024-11-29</lastmod></url><url><loc>https://www.frenz.ch/blog/bilder-mit-ki-erstellen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Gegenstand-Original-2026.webp</image:loc><image:caption>KI-generiertes Bild. Links leeres Boot, recht Menschen im Wasser</image:caption><image:title>01_Gegenstand-Original-2026</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-KI-genertierte-Bilder-2026%20(1).webp</image:loc><image:caption>Roboter malt auf Leinwand</image:caption><image:title>00_frenz-KI-genertierte-Bilder-2026 (1)</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Gegenstand-Original.jpg</image:loc><image:caption>01_Gegenstand-Original</image:caption><image:title>01_Gegenstand-Original</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Portrait-KI.jpg</image:loc><image:caption>00_Portrait-KI</image:caption><image:title>00_Portrait-KI</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Screenshot-Shopify-Blog.webp</image:loc><image:caption>Screenshot Blog Shopify</image:caption><image:title>01_Screenshot-Shopify-Blog</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-05-18</lastmod></url><url><loc>https://www.frenz.ch/blog/crm-statt-excel-chaos-effiziente-kundenverwaltung-leicht-gemacht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Website-Comeon-HubSpot.svg</image:loc><image:caption>Illustration Person legt Quadrat auf wachsendes Balkendiagram</image:caption><image:title>00_Website-Comeon-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_SLA-Website.svg</image:loc><image:caption>Illustration einer website die vor einem Laptop sitzt, Browser im Hintergrund und Charts deuten strategische Arbeit an Website an</image:caption><image:title>01_SLA-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-AEO-GEO-Loop.webp</image:loc><image:caption>00_Featurebild-AEO-GEO-Loop</image:caption><image:title>00_Featurebild-AEO-GEO-Loop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Persona-ICP-Zielgruppe-Featurebild.webp</image:loc><image:caption>Matrjoschka symbolisch für Persona, ICP und Zielgruppe</image:caption><image:title>00_Persona-ICP-Zielgruppe-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Featurebild-Excel-Chaos.jpg</image:loc><image:caption>Screen HubSpot Marketplace</image:caption><image:title>00_Featurebild-Excel-Chaos</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-09-18</lastmod></url><url><loc>https://www.frenz.ch/blog/aus-hubspots-cms-hub-wird-content-hub-alle-features-im-%C3%BCberblick</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Hubspot-Lizenz-Beratung.jpg</image:loc><image:caption>Banner bietet Hilfe bei der Lizenzwahl für HubSpot mit Screenshot der HubSpot Website und Sabine als Ansprechpartnerin</image:caption><image:title>01_CTA-Hubspot-Lizenz-Beratung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Tatutata.jpg</image:loc><image:caption>SEO, SEA, CMS, CTA, TATÜTATA ... Was brauchst du um digital erfolgreich zu sein? Wir beraten dich gern.</image:caption><image:title>01_CTA-Tatutata</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Vergleich-CMS-vs-ContentHub-2.svg</image:loc><image:caption>Tabelle vergleicht CMS Hub und Content Hub</image:caption><image:title>Vergleich-CMS-vs-ContentHub-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><lastmod>2024-08-16</lastmod></url><url><loc>https://www.frenz.ch/angebot/seo/audit/uebersicht</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/778fd739-fe6e-41f2-a052-8b2fafd4df11</loc><lastmod>2025-10-24</lastmod></url><url><loc>https://www.frenz.ch/blog/das-frenz-theme-traegt-jetzt-den-namen-comeon</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/COME!ON%201920%C3%97%20960px.jpg</image:loc><image:caption>COME!ON 1920× 960px</image:caption><image:title>COME!ON 1920× 960px</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Come-on-Theme-1.jpeg</image:loc><image:caption>COME!ON Theme by frenz!</image:caption><image:title>02_Come-on-Theme-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/blog/ai-killed-the-google-star-was-kmu-jetzt-fuer-seo-wissen-sollten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/ChatGPT%20Image%2025.%20Apr.%202026%2c%2017_04_48.png</image:loc><image:caption>ChatGPT Image 25. Apr. 2026, 17_04_48</image:caption><image:title>ChatGPT Image 25. Apr. 2026, 17_04_48</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-ContentHub.jpg</image:loc><image:caption>Weiblich gelesene Person mit roten Haaren und gelben Shirt schaut begeistert auf ihren weissen Laptop</image:caption><image:title>01_Blogbeitrag-ContentHub</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-Apr-23-2026-05-24-50-6637-PM.png</image:loc><image:caption>image-png-Apr-23-2026-05-24-50-6637-PM</image:caption><image:title>image-png-Apr-23-2026-05-24-50-6637-PM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/smart_Content_1200x675.png</image:loc><image:caption>Eine Website mit einem smarten Würfel</image:caption><image:title>smart_Content_1200x675</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://www.frenz.ch/blog/ohne-unternehmenspositionierung-gibts-keine-marketing-strategie</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Unternehmenspositionierung-Workshop.jpg</image:loc><image:caption>Sabine Haidan bei Unternehmenspositionierungs-Workshop</image:caption><image:title>01_Unternehmenspositionierung-Workshop</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><lastmod>2026-05-01</lastmod></url><url><loc>https://www.frenz.ch/blog/was-ist-seo-warum-ist-es-wichtig-worauf-musst-du-dabei-achten</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Was-ist-seo-760x300.jpg</image:loc><image:caption>00_frenz-Was-ist-seo-760x300</image:caption><image:title>00_frenz-Was-ist-seo-760x300</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/image-png-3.png</image:loc><image:caption>image-png-3</image:caption><image:title>image-png-3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/undefined.png</image:loc><image:caption>undefined</image:caption><image:title>undefined</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blogbeitrag_was%20ist%20SEO.png</image:loc><image:caption>Buchstaben ergeben das Wort SEO</image:caption><image:title>Blogbeitrag_was ist SEO</image:title></image:image><lastmod>2023-08-25</lastmod></url><url><loc>https://www.frenz.ch/sla-marketing-kmu</loc><image:image><image:loc>https://www.frenz.ch/hubfs/03_Header-SLA-Marketing-Plus.svg</image:loc><image:caption>Illustration 2 Marketer mit Puzzleteilen vor Website</image:caption><image:title>03_Header-SLA-Marketing-Plus</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-08-11</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-ein-google-business-profile-fuer-dein-unternehmen-wichtig-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Header-Google-Profil.jpg</image:loc><image:caption>Person hält smartphone, dass das Google Profil eines Unternehmens anzeigt</image:caption><image:title>00_Header-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Content-Google-Profil.png</image:loc><image:caption>Illustration einer Person, die auf Scooter zu Geschäft fährt. Vor ihr eine Google Maps Darstellung mit Bewertung aus dem Google Profil</image:caption><image:title>01_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Screendesign-zu-Web-Featurebild.webp</image:loc><image:caption>Geteilter Bildschirm zeigt Screendesign und fertige Website</image:caption><image:title>00_Screendesign-zu-Web-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Content-Google-Profil.png</image:loc><image:caption>Illustration zeigt Smartphone auf dem mehrere positive Google-Bewertungen zu sehen sind und Statistik zu Google Profil</image:caption><image:title>02_Content-Google-Profil</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog-Bild-Social-Media-_1_.webp</image:loc><image:caption>Blog-Bild-Social-Media-_1_</image:caption><image:title>Blog-Bild-Social-Media-_1_</image:title></image:image><lastmod>2025-02-24</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-hubspot-die-perfekte-wahl-fuer-ihre-unternehmenswebseite-ist</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_5-neue-Funktioonen-1200x675-2.jpg</image:loc><image:caption>00_5-neue-Funktioonen-1200x675-2</image:caption><image:title>00_5-neue-Funktioonen-1200x675-2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Sicherheit-HubSpot.jpg</image:loc><image:caption>Laptop auf einem langen Meeting-Tisch, davor schwebt ein orangenes Schloss. Spotlight erhält Laptop und Schloss</image:caption><image:title>00_Sicherheit-HubSpot</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CTA-Webdesign-by-frenz.jpg</image:loc><image:caption>CTA für die frenz! Seite Webdesign &amp; Webentwicklung</image:caption><image:title>00_CTA-Webdesign-by-frenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Hubspot-die-perfekte-Wahl-1200x675.jpg</image:loc><image:caption>HubSpot als bestes Dienstleistungsunternehmen für Ihre Online-Präsenz </image:caption><image:title>01_Hubspot-die-perfekte-Wahl-1200x675</image:title></image:image><lastmod>2023-06-12</lastmod></url><url><loc>https://www.frenz.ch/blog/erreicht-man-in-der-schweiz-mit-facebook-werbung-noch-jemanden</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Statistik-Social-Media-Nutzung-Schweiz.svg</image:loc><image:caption>Statistik Social Media Nutzung Schweiz</image:caption><image:title>00_frenz-Statistik-Social-Media-Nutzung-Schweiz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Laufzeit-Meta-Ads-Feature-Bild.webp</image:loc><image:caption>Person liegt auf Laufbahn, über dem Kopf erschöpftes Emoticon mit Facebook-Augen</image:caption><image:title>00_Laufzeit-Meta-Ads-Feature-Bild</image:title></image:image><lastmod>2026-04-16</lastmod></url><url><loc>https://www.frenz.ch/blog/kundenbewertungen-via-google-business-profile-optimal-nutzen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Screenshot-1.jpg</image:loc><image:caption>Screenshot-1</image:caption><image:title>Screenshot-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Google%20Profile%20einrichten%201000x675.jpg</image:loc><image:caption>Eine Person sitzt an einem Holztisch und arbeitet an einem Laptop, auf dem die Google-Startseite geöffnet ist. Neben dem Laptop steht eine Tasse Kaffee auf einer Untertasse.</image:caption><image:title>Google Profile einrichten 1000x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kundenbewertungen.jpg</image:loc><image:caption>Kundenbewertungen</image:caption><image:title>Kundenbewertungen</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Sichtbarkeit-1.jpg</image:loc><image:caption>Sichtbarkeit-1</image:caption><image:title>Sichtbarkeit-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blogbeitrag-Content-Marketing-1200x675.jpg</image:loc><image:caption>Person arbeitet an einem Laptop an Content Marketing. Daneben eine Kaffeetasse und eine Vase mit Pflanze, Analyse Grafiken überlagern das Bild.</image:caption><image:title>00_Blogbeitrag-Content-Marketing-1200x675</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://www.frenz.ch/blog/hubspot-crm-ein-umfassender-ueberblick-ueber-die-funktionen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/Blog%20Social%20Media%2016%20uf%209.png</image:loc><image:caption>Blog Social Media 16 uf 9</image:caption><image:title>Blog Social Media 16 uf 9</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Blogbeitrag-Excel-CRM.jpg</image:loc><image:caption>Frau arbeitet an mehreren Monitoren mit Excel-Tabellen zur Kunden-Datenverwaltung in einem modernen Büro.</image:caption><image:title>01_Blogbeitrag-Excel-CRM</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2025-08-26</lastmod></url><url><loc>https://www.frenz.ch/blog/alt-text-in-bildern-hinzufuegen-die-neue-funktion-von-hubspot</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-ALT-Text-1.jpeg</image:loc><image:caption>Ein Bild bei dem einen Alt-Text hinterlegt ist </image:caption><image:title>00_frenz-ALT-Text-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_1.png</image:loc><image:caption>Anleitung in HubSpot, damit man das auf Allgemeine Informationen eines Bildes kommt</image:caption><image:title>Blog_Alt-Text_Anleitung_1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Vielfalt-Blogs-1200x675.jpg</image:loc><image:caption>00_Vielfalt-Blogs-1200x675</image:caption><image:title>00_Vielfalt-Blogs-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/HubSpot%20CRM-Ein%20umfassender%20%C3%9Cberblick.jpg</image:loc><image:caption>HubSpot CRM-Ein umfassender Überblick</image:caption><image:title>HubSpot CRM-Ein umfassender Überblick</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_2.png</image:loc><image:caption>Anleitung in HubSpot, damit man die Alt-Text-Beschreibung hinzufügen kann</image:caption><image:title>Blog_Alt-Text_Anleitung_2</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_3.png</image:loc><image:caption>Anleitung in HubSpot, damit man das auf Allgemeine Informationen eines Bildes kommt</image:caption><image:title>Blog_Alt-Text_Anleitung_3</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/campaign-creators-pypeCEaJeZY-unsplash-1.jpg</image:loc><image:caption>Person welche eine Analyse macht</image:caption><image:title>campaign-creators-pypeCEaJeZY-unsplash-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Blog_Alt-Text_Anleitung_4.png</image:loc><image:caption>Anleitung in HubSpot, damit man die Alt-Text-Beschreibung hinzufügen kann</image:caption><image:title>Blog_Alt-Text_Anleitung_4</image:title></image:image><lastmod>2023-04-12</lastmod></url><url><loc>https://www.frenz.ch/blog/10-tipps-zur-gestaltung-unterhaltsamer-webinare</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-HubSpot-AI-1200x675-1.jpg</image:loc><image:caption>rote Roboterhand und grüne Menschenhand nähern sich in der Mitte des Bildes an</image:caption><image:title>00_frenz-HubSpot-AI-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_HubSpot-Content-Assistent.png</image:loc><image:caption>HubSpot Content Assistent</image:caption><image:title>01_HubSpot-Content-Assistent</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_CMS-Hub-Starter-1200x675-1.jpg</image:loc><image:caption>Vorteile des CMS</image:caption><image:title>00_CMS-Hub-Starter-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_mitreissendes-Webinar-1200x675%20Kopie-1.jpg</image:loc><image:caption>00_mitreissendes-Webinar-1200x675 Kopie-1</image:caption><image:title>00_mitreissendes-Webinar-1200x675 Kopie-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Depositphotos_378523810_S-jpg.jpeg</image:loc><image:caption>Depositphotos_378523810_S-jpg</image:caption><image:title>Depositphotos_378523810_S-jpg</image:title></image:image><lastmod>2023-03-02</lastmod></url><url><loc>https://www.frenz.ch/blog/wie-buyer-personas-deine-content-marketing-strategie-beeinflussen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/03_CTA-Buyer-Persona-Download.png</image:loc><image:caption>Buyer Persona Doenload CTA.  Zeigt Illustration einer Person am Laptop, dahinter Stichpunkte und ein angedeutetes Portrait</image:caption><image:title>03_CTA-Buyer-Persona-Download</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Buyer-Personas.jpg</image:loc><image:caption>2 Reihen a 5 Portraits unterschiedlicher Menschen. Eine Person ist per Hand eingekreist und mit Sternchen versehen</image:caption><image:title>01_Buyer-Personas</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Profil-Marketing-Marie.png</image:loc><image:caption>Profil von Marketing Marie</image:caption><image:title>01_Profil-Marketing-Marie</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Hubspot-integriertes-Hosting-1200x675.jpg</image:loc><image:caption>Die Vorteile des integrierten Hostings bei Hubspot</image:caption><image:title>00_Hubspot-integriertes-Hosting-1200x675</image:title></image:image><lastmod>2024-09-09</lastmod></url><url><loc>https://www.frenz.ch/referenzen-logo-design</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Adminspielplatz.png</image:loc><image:caption>00_frenz-Referenz-Adminspielplatz</image:caption><image:title>00_frenz-Referenz-Adminspielplatz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Referenzen-Logodesign-1200x630.png</image:loc><image:caption>00_Referenzen-Logodesign-1200x630</image:caption><image:title>00_Referenzen-Logodesign-1200x630</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Luxbev.png</image:loc><image:caption>00_frenz-Referenz-Luxbev</image:caption><image:title>00_frenz-Referenz-Luxbev</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Stoessel.png</image:loc><image:caption>00_frenz-Referenz-Stoessel</image:caption><image:title>00_frenz-Referenz-Stoessel</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Kartnoguru.png</image:loc><image:caption>00_frenz-Referenz-Kartnoguru</image:caption><image:title>00_frenz-Referenz-Kartnoguru</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-NTC.png</image:loc><image:caption>00_frenz-Referenz-NTC</image:caption><image:title>00_frenz-Referenz-NTC</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Stagefox.png</image:loc><image:caption>00_frenz-Referenz-Stagefox</image:caption><image:title>00_frenz-Referenz-Stagefox</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-Ute-Ulrichsohn.png</image:loc><image:caption>00_frenz-Referenz-Ute-Ulrichsohn</image:caption><image:title>00_frenz-Referenz-Ute-Ulrichsohn</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Referenzen-Logodesign.png</image:loc><image:caption>00_Referenzen-Logodesign</image:caption><image:title>00_Referenzen-Logodesign</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-YF.png</image:loc><image:caption>00_frenz-Referenz-YF</image:caption><image:title>00_frenz-Referenz-YF</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-PB.png</image:loc><image:caption>00_frenz-Referenz-PB</image:caption><image:title>00_frenz-Referenz-PB</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Referenz-ADSS.png</image:loc><image:caption>00_frenz-Referenz-ADSS</image:caption><image:title>00_frenz-Referenz-ADSS</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://www.frenz.ch/impressum</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://www.frenz.ch/blog/5-schritte-zum-erfolgreichen-website-relaunch-fuer-it-dienstleister</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Positionierung-Persona-Zusammen-Featurebild.webp</image:loc><image:caption>Schwarz-weisser Harlekin steht inmitten von Stormtroopers</image:caption><image:title>00_Positionierung-Persona-Zusammen-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_00_Blogbeitrag-Schritte-Relaunch-1200x675.jpg</image:loc><image:caption>Person mit pinken Schuhen läuft eine blaue Treppe hoch</image:caption><image:title>00_00_Blogbeitrag-Schritte-Relaunch-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-SEO-Audit.jpg</image:loc><image:caption>SEO-Audit von Profis. Zeigt Illustration mit 3 Personen, die Analyse durchführen</image:caption><image:title>01_CTA-SEO-Audit</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Grafik-Leads-Kunden-01.svg</image:loc><image:caption>Grafik zeigt Webiste mit Wasserhahn. Aus Wasserhahn kommen Leads, Verkauf macht Leads zu Kunden</image:caption><image:title>Grafik-Leads-Kunden-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_CTA-Kosten-Website.jpg</image:loc><image:caption>Text: Was kostet eine Website? Hier erfährst du es. Bild daneben zeigt Illustration eines Website Mockups und Zahnrad-Icons</image:caption><image:title>01_CTA-Kosten-Website</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/campaign-creators-pypeCEaJeZY-unsplash-1.jpg</image:loc><image:caption>Person welche eine Analyse macht</image:caption><image:title>campaign-creators-pypeCEaJeZY-unsplash-1</image:title></image:image><lastmod>2024-07-01</lastmod></url><url><loc>https://www.frenz.ch/blog/reporting-und-analyse-fuer-webseiten-was-ist-der-unterschied</loc><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Analytics-1200x675.jpg</image:loc><image:caption>00_Google-Analytics-1200x675</image:caption><image:title>00_Google-Analytics-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Wechsel-GA-4-1200x675.jpg</image:loc><image:caption>Ein junger Mann sitzt am Laptop und von hinten sieht man auf den Laptop wo Google analytics geöffnet ist.</image:caption><image:title>00_Wechsel-GA-4-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Unbenannt-1.jpg</image:loc><image:caption>Zwei Frauen sitzen vor einen Laptop und Diskutieren</image:caption><image:title>Unbenannt-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Google-Ads-Optimierung-1200x675.jpg</image:loc><image:caption>00_Google-Ads-Optimierung-1200x675</image:caption><image:title>00_Google-Ads-Optimierung-1200x675</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://www.frenz.ch/blog/news-vs-blog-was-ist-der-unterschied</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-unverzichtsbar-1200x675-1.jpg</image:loc><image:caption>00_Blog-unverzichtsbar-1200x675-1</image:caption><image:title>00_Blog-unverzichtsbar-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Blog-Strategie-1920x960-1.jpeg</image:loc><image:caption>Blog Strategie</image:caption><image:title>00_Blog-Strategie-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960-1.jpeg</image:loc><image:caption>Blogbeitrag von frenz! über News vs. Blog</image:caption><image:title>00_News-vs-Blog-1920x960-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_News-vs-Blog-1920x960.jpg</image:loc><image:caption>00_News-vs-Blog-1920x960</image:caption><image:title>00_News-vs-Blog-1920x960</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Subdomains-1200x675.jpg</image:loc><image:caption>Hubspot Website, Landingpages, Blog dargestellt in einem Puzzle</image:caption><image:title>00_Subdomains-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><lastmod>2023-08-28</lastmod></url><url><loc>https://www.frenz.ch/weihnachtswuensche-2023-projekte</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_frenz-Weihnachtskarte.svg</image:loc><image:caption>00_frenz-Weihnachtskarte</image:caption><image:title>00_frenz-Weihnachtskarte</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/letter-seal-1.svg</image:loc><image:caption>letter-seal-1</image:caption><image:title>letter-seal-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/02_Briefmarke-Luzern.png</image:loc><image:caption>02_Briefmarke-Luzern</image:caption><image:title>02_Briefmarke-Luzern</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Logo_frenz.png</image:loc><image:caption>Logo_frenz</image:caption><image:title>Logo_frenz</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_frenz-Weihnachten-Digitale-Karte-BG.jpg</image:loc><image:caption>01_frenz-Weihnachten-Digitale-Karte-BG</image:caption><image:title>01_frenz-Weihnachten-Digitale-Karte-BG</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Durchatmen.png</image:loc><image:caption>00_Durchatmen</image:caption><image:title>00_Durchatmen</image:title></image:image><lastmod>2024-08-23</lastmod></url><url><loc>https://www.frenz.ch/website/individualentwicklung</loc><image:image><image:loc>https://www.frenz.ch/hubfs/03_Leistung-Webdesign-Support.svg</image:loc><image:caption>Illustration zeigt Website Support mithilfe zweier Personen, die miteinander kommunizieren</image:caption><image:title>03_Leistung-Webdesign-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Leistung-Webdesign-SEO-AEO.svg</image:loc><image:caption>Illustration zeigt Person die etwas durch eine Lupe betrachtet symbolische für SEO und AEO</image:caption><image:title>01_Leistung-Webdesign-SEO-AEO</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ADSS.jpg</image:loc><image:caption>Start- und About-Seite von ADSS auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-ADSS</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-slone-01.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für sl.one</image:caption><image:title>Case-Study-slone-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/01_Header-Individuelles-Webentwicklung.svg</image:loc><image:caption>Illustration für individuelle Webentwicklung zeigt Personen die Puzzle halten, ein Zahnrad Webelemente</image:caption><image:title>01_Header-Individuelles-Webentwicklung</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Individualentwicklung-Featurebild.png</image:loc><image:caption>Illustration für individuelle Webentwicklung zeigt Personen die Puzzle halten, ein Zahnrad Webelemente</image:caption><image:title>Individualentwicklung-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-Leuchter-01.jpg</image:loc><image:caption>Start- und Newsseite von Leuchter IT Solutions auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-Leuchter-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-schmid.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für Schmid</image:caption><image:title>Case-Study-schmid</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SmartIT-01.jpg</image:loc><image:caption>Start- und Blogseite von SmartIT auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-SmartIT-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-SpitexCare.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für SpitexCare</image:caption><image:title>Case-Study-SpitexCare</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_After-Launch-Support.svg</image:loc><image:caption>Illustration symbolisiert strategische Arbeit nach dem Website Launch durch 4 Hände und AB-Test</image:caption><image:title>00_After-Launch-Support</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-NTC-01.jpg</image:loc><image:caption>Start- und Detailseite von NTC auf schwarzem Laptop und Smartphone</image:caption><image:title>Case-Study-NTC-01</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Case-Study-ZweiWealth.jpg</image:loc><image:caption>Screenshot der individuell mitHubSpot entwickelten Website für Zwei Wealth</image:caption><image:title>Case-Study-ZweiWealth</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.frenz.ch/blog/was-kosten-meta-ads-in-der-schweiz</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Social-Media-Strategie-Featurebild.jpg</image:loc><image:caption>Person steht vor Wand mit Klebezetteln und denkt über Social Media Strategie nach</image:caption><image:title>00_Social-Media-Strategie-Featurebild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kosten-Meta-Ads-Kampagnenziel.webp</image:loc><image:caption>Screenshot Kampagnenziel Meta Ads</image:caption><image:title>Kosten-Meta-Ads-Kampagnenziel</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Facebook-Werbung-Reichweite-Header.webp</image:loc><image:caption>Person schaut durch Fernglas mit Facebook-Logo-Gläsern</image:caption><image:title>00_Facebook-Werbung-Reichweite-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/Kosten-Meta-Ads-Minimum.webp</image:loc><image:caption>Screenshot Minimalkosten Meta Ads Anzeige</image:caption><image:title>Kosten-Meta-Ads-Minimum</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unternehmenspositionierung-Feature.webp</image:loc><image:caption>Hand in frenz-Pink bewegt Schachfigur</image:caption><image:title>00_Unternehmenspositionierung-Feature</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Kosten-Meta-Ads-Feature-Bild.jpg</image:loc><image:caption>Grafik Kosten Meta, im Hintergrund Schweizer Franken</image:caption><image:title>00_Kosten-Meta-Ads-Feature-Bild</image:title></image:image><lastmod>2026-05-22</lastmod></url><url><loc>https://www.frenz.ch/blog/warum-sich-lehrstellen-effektiv-mit-instagram-ads-bewerben-lassen</loc><image:image><image:loc>https://www.frenz.ch/hubfs/00_Unterschied-Blog-1200x675.jpg</image:loc><image:caption>00_Unterschied-Blog-1200x675</image:caption><image:title>00_Unterschied-Blog-1200x675</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/frenz-Logo-weiss-ohne-Claim.svg</image:loc><image:caption>frenz!</image:caption><image:title>frenz-Logo-weiss-ohne-Claim</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Umzug-frenz-Feature-Bild.webp</image:loc><image:caption>Neuer frenz!-Standort an der Habsburgerstrasse in Luzern</image:caption><image:title>00_Umzug-frenz-Feature-Bild</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-QA.jpg</image:loc><image:caption>Vorschaubild Instagram für Story QA-Lehrnende</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-QA</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Header.jpg</image:loc><image:caption>00_Lehrstellen-Ads-Instagram-Header</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Header</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Footer-1200x675-1.jpg</image:loc><image:caption>00_Footer-1200x675-1</image:caption><image:title>00_Footer-1200x675-1</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-Bewerbungstipps.jpg</image:loc><image:caption>Vorschaubild Instagram Bewerbungstipps Lehrstelle</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-Bewerbungstipps</image:title></image:image><image:image><image:loc>https://www.frenz.ch/hubfs/00_Lehrstellen-Ads-Instagram-Content-Lehrtag.jpg</image:loc><image:caption>Vorschaubild Instagram Post für Video zu Lehrstelle</image:caption><image:title>00_Lehrstellen-Ads-Instagram-Content-Lehrtag</image:title></image:image><lastmod>2025-09-08</lastmod></url></urlset>